30/06/2022
We've all seen it before: a company claiming to be "green" or "sustainable" when in reality, they're anything but or they have a one-off initiative that is sustainable to claim that the entire brand is sustainable — e.g. launching a sustainable capsule collection etc.
So, how can you avoid greenwashing in your own business or marketing efforts?
Read about it here: https://blog.easysize.me/greenwashing-101-tips-for-sustainable-brands-2/?utm_source=social+media&utm_medium=facebook&utm_campaign=blog_greenwashing_tips
As the general public becomes more and more environmentally conscious, an increasing number of companies are adopting sustainable initiatives in order to appeal to this demographic, however not all the brands are walking the talk. Referred to as “greenwashing,” this strategy involves promoting m...