UI-Patterns.com

04/12/2025

Can you make onboarding easier without overwhelming people?

In my latest teardown, I start from a cluttered “all-in-one” onboarding form for a meal-planning app and rework it using core UX patterns:

✅ Limited Choice to focus users on 3–4 clear starting goals
✅ Chunking to turn one long form into simple steps
✅ Goal-Gradient Effect with visible progress that fills as each step is completed
✅ Endowed Progress Effect by starting users ~20% complete with known info pre-filled
✅ Recognition over Recall using tappable options instead of open text questions

No tricks. Just UX structure that reduces cognitive load and keeps users moving.

If you’re a UX designer working on onboarding or activation flows, this walkthrough shows a concrete interaction pattern you can adapt quickly.

All patterns are drawn from the Persuasive Patterns card deck.

09/11/2025

Can you drive more upgrades without adding pressure or removing choice?

In my latest teardown, I start from a simple two-option pricing page and layer in:

✅ Decoy Effect to anchor the “Print + Online” bundle
✅ Social Proof to reduce doubt and signal the right choice
✅ Endowment Effect via trial access, so downgrading feels like a loss

No dark patterns. Just clear framing that aligns value with behaviour.

If you work in product, UX, or growth and you’re refining your pricing page this quarter, this is a practical pattern you can deploy fast.

For more structured tactics, I’m pulling from the Persuasive Patterns card deck.

29/10/2025

🚀 It’s here! The 4th generation of the Persuasive Patterns card decks!

If you’ve ever wished behavioral design and product psychology were easier to apply, these decks are for you. Each one turns complex principles into simple, step-by-step tactics you can use right away. Get better conversions, stronger engagement, and products people actually love to use.

Two focused decks:
• Conversions & Decisions – attract, persuade, and guide key choices
• Habits & Engagement – activate, retain, and build lasting use

Now double-sided. Each deck is packed with proven persuasive tactics and workshop exercises to make it happen.

29/10/2025

Remember the 2017 Reddit contest to build the worst volume control?

Those “bad” designs proved why UX principles matter:
- Affordance
- Predictability
- Efficiency
- Respect for time

Patterns capture these lessons. Use UI patterns to solve real problems.
The best interfaces stay out of the way.

12/10/2025

We often think more choice means better decisions — but too much freedom can lead to worse ones.

In this example, small design tweaks guide people toward a more balanced coffee size, without removing their freedom to choose.

✅ Default Effect
✅ Social Proof
✅ Centre-Stage Effect

Together, they help users make better decisions by design.

If you want to learn more about applying behavioural science in products, check out the Persuasive Patterns card deck.

15/06/2025

We love Adham Dannaway new refreshing book on how to be practical about creating great UI designs. It feels like a personal coach guiding you through the essentials.

Highly recommended!

A friendly and pattern-focused UI design guide

22/05/2025

42 % of startups shut down because nobody wants what they built.

Yet most teams still hire, code, and then ask customers to buy.
I flipped that order years ago: landing page → pre-orders → then code.

Result? Faster truth, smaller burn, better odds.
Learn how experimentation champions at Buffer and Zappos use fake doors to test before they build.
If you’re still guessing at demand, read it before you open your editor.

https://learningloop.io/blog/sell-before-you-build

10/02/2025

Do this one thing differently to make ideation flourish!

08/02/2025

Want to get the most out of Persuasive Patterns?

Persuasive design cards are an incredible tool for shaping user behavior—but when you use them matters.

For the most creative, high-impact ideas, let teams brainstorm freely first, then use Persuasive Patterns to refine and strengthen their best concepts.

A small shift that makes a huge difference! I break it down in my latest article—check it out! 👇

The Persuasive Patterns card decks is a powerful tool for shaping user experiences. They help teams integrate behavioral science into design, leveraging principles like scarcity, reciprocity, and commitment to encourage user action. But what...

20/01/2025

Most products are designed for DISTRACTION—not TRACTION.

🚨 Flashy pop-ups.
🚨 Endless notifications.
🚨 Cheap dopamine hits.

Sure, you might get clicks. You might even get engagement.

But then what? Users bounce. They churn. They forget.

Because attention fades. Traction lasts.

👉 Distraction pulls users away from what they actually want.
👉 Traction aligns your product with their real goals.
👉 And the key to that? Understanding how users THINK, DECIDE, and ACT.

Most teams chase attention. Smart teams build momentum.

💡 Want to start designing for TRACTION? Get the Persuasive Patterns card deck—your shortcut to understanding the psychology behind real user behavior.

📦 Get yours now. Design products that stick.

17/01/2025

🔥 Product Designers: Stop Making This Costly Mistake! 🔥
You’re fixing usability. Smoothing friction. Making things easy.

But easy doesn’t sell.

👉 If your users don’t want what you're building, no amount of usability will save you.
👉 If they’re not motivated, they won’t take action—no matter how smooth the experience.

Usability removes barriers. But motivation? That’s what moves people forward.

💡 And the secret to unlocking motivation? Psychology.

Most product teams aren’t using this yet. That’s your advantage.

The Persuasive Patterns card deck is your shortcut to designing products that influence behavior, create desire, and drive action.

⚡ Don’t just remove friction—create momentum. Get the card deck now and get ahead. 👇

09/12/2024

We’re seeing a growing trend: product teams leaning on AI as a modern-day “focus group.”

It’s tempting — AI can quickly distill opinions and refine your messaging. But let’s be honest: opinions aren’t evidence, and hypothetical reactions won’t validate your product.

Real insights come from what users actually do—not what they say they might do.

If you’re tired of chasing empty guesses and want to ground your product decisions in real-world behavior, read our new article and learn how to avoid the AI opinion trap.
https://learningloop.io/blog/ai-research-is-the-new-focus-group