29/09/2026
Every video you make now has two audiences. The people who watch it and the search engines and AI models that decide whether anyone finds it. Getting found by both is what video SEO and GEO are for.
So how do you get your videos ranked? At TwentyThree Summit 2026, André Ribeirinho, founder of SEO and AI search visibility agency PageRadar, splits it into three layers.
👉 Discoverable. Google can find your video. That means a dedicated page for every video, and video object schema: a structured format that both Google and LLMs can read.
👉 Understandable. Google and LLMs know what your video is about, starting with a full transcript. This is the piece missing right now, he says, and the reason so many videos never show up when we search on Google or ask an LLM.
The third layer is the one he calls the most important. Watch the full session to find out what it is. Link in the bio.