Weld

13/04/2026

We just published an updated guide on how to set up Meta Conversions API with Weld.

It covers:

• Why Meta Conversions API is essential
• How to track across web, app, and offline in one pipeline
• Step-by-step server-side setup
• How to measure impact using Meta’s “Additional conversions reported”

If you're running Meta campaigns, server-side tracking can help improve data quality and optimization.

👉 Read the full guide:https://weld.app/blog/boost-facebook-conversion-tracking-to-95-with-server-side-tracking-a-step-by-step-guide

12/03/2026

🚀 Slowly Changing Dimensions (SCD): Why they’re critical for accurate analytics

Ever updated a customer’s address, a product price, or an account assignment, only to realize later you can’t see what it used to be? That’s exactly the problem Slowly Changing Dimensions (SCD) solve.

SCDs let you track changes to data that evolves slowly , like customer addresses, product prices, or account ownership so your analytics can answer questions like:

-Which sales rep owned this account when the deal closed?
-How did a product’s price change over the past year?
-What was a record’s state on a specific date for audits or compliance?

From Type 1 overwrites to Type 2 versioned rows, SCD ensures your data tells the full story: not just what is, but what was.

📖 Read the full blog here: https://weld.link/3NiC38I

11/03/2026

The February 2026 product updates are out. 🚀

In February, we :

-Introduced Amazon Redshift as a new destination
-Improved multi-account syncing and backfills for ad platforms
-Released Reddit Ads
-Expanded connectors including Google Ads, Shopify, TikTok Ads, and Amazon Selling Partner
-Shipped improvements to our CDC engine and platform reliability.

Read more on our blog 👉 https://weld.link/4uiHaX8

10/03/2026

📣 New connector: Reddit Ads is now live in Weld!

You can now sync your Reddit Ads data including campaigns, ad groups, ads, and audience targeting data, directly into your data warehouse.

With this connector, your team can:

-Analyze Reddit performance alongside data from Google Ads, Meta, TikTok, and other channels
-Build unified dashboards across your full marketing funnel
-Track cross-channel ROI and attribution
-Run deeper campaign and audience analysis
-Give analysts and stakeholders self-serve access to Reddit Ads data

🔗 Learn how to set it up: https://weld.link/4rg7SNn

12/02/2026

🚀 We've just released our new Data Warehouse in Weld: Amazon Redshift

Amazon Redshift is a fully managed, petabyte-scale cloud data warehouse designed for high-performance analytics. Built on PostgreSQL and optimized for complex queries, it’s a powerful foundation for scalable reporting and data-driven decision-making.

With Weld, you can now connect your data directly to Redshift and:

-Centralize Amazon data alongside the rest of your analytics stack
-Run complex attribution and performance queries across large datasets
-Power BI tools and internal dashboards with fresh, reliable data
-Eliminate manual exports with fully automated pipelines

This makes it easier to integrate Redshift into your existing stack and manage Amazon data in a scalable, structured way.

How to set it up 👉 https://weld.link/3ZxPHHH

06/02/2026

📣 New connector: Amazon Attribution is now live in Weld!

You can now sync your Amazon Attribution data including paid search, social, display, email, and influencer campaign performance directly into your data warehouse.

With this connector, your team can:

-Analyze Amazon performance alongside data from Google Ads, Meta, TikTok, and other channels
-Build unified dashboards across your full funnel
-Track cross-channel ROI and incremental lift
-Enable deeper historical analysis and custom reporting
-Give analysts and stakeholders self-serve access to attribution data

🔗 Learn how to set it up: https://weld.link/3Oq8zWB

03/02/2026

The January 2026 product updates are out 🚢

In January, we launched the new Weld Connect API, expanded our connector catalog, and shipped performance and stability improvements.

Read more on our blog 👇

This month, Weld introduced Weld Connect API, Shiphero, AppLovin and Amazon Attribution integrations as well as new connector updates.

29/01/2026

📣 New connector: AppLovin is now live in Weld!

You can now sync your AppLovin data including user acquisition, campaign performance, engagement, and revenue directly into your data warehouse.

With this connector, your team can:

-Track ROAS, CPI, LTV, and retention across campaigns and time
-Combine AppLovin data with other ad networks, attribution tools, and product analytics
-Build custom dashboards instead of relying only on predefined reports
-Automate reporting for stakeholders and investors
-Create a single source of truth for mobile marketing performance

🔗 Learn how to set it up: https://weld.link/4rFHptx

-analytics -news

08/01/2026

The December 2025 product updates are out 🚢

In December, we expanded the scope of existing connectors such as Shopify, Facebook, TikTok, and HubSpot, improved our CDC engine, and made large and delayed syncs more reliable.

Read more on our blog 👇

This month, Weld introduced enhanced Facebook, Shopify, Apple, TikTok, and HubSpot connectors, improved CDC and BigQuery performance, plus new usage tracking and billing features.

22/12/2025

2025 has been a big year for Weld 🚀

We shipped major product improvements, added new connectors and destinations like Databricks, and stayed focused on one thing: helping data teams build reliable data foundations.

Most importantly, we saw real impact with our customers using Weld to lower costs, gain clearer insights, and scale their data operations with confidence.

👉 Read our full 2025 year-end review and what’s coming next:
https://weld.link/48RykqU

Thank you to everyone building with us 💛

Even more to come in 2026.

18/12/2025

✨ Reverse ETL for Notion is here

We’ve completed the loop:
Notion → warehouse and now warehouse → Notion.

Automatically sync trusted warehouse data into your Notion databases and keep your workspace aligned without manual updates.

Available to all Weld users today.