Emplate - The Shopping Center Loyalty Platform

02/11/2022

How do shopping centers succeed with loyalty apps? 🤔

No two shopping centers are exactly the same.

This means each shopping center’s digital journey to success and its’ goals are going to look different.

So, how do they do it?

Click to read about Nivy, Battente and Rosengaardcentret’s different approaches to achieving success with their loyalty apps 🚀⭐

Because, no two shopping centers are the same, and neither are their paths to digital success. That being said, it can be worth looking to others’ achievements for inspiration when laying down one’s own path to success.

25/08/2022

When Næstved Storcenter launched their loyalty app, the ambitions were high:

"Beyond increasing footfall, what we wanted at Næstved Storcenter, was to create a closer relationship to our customers and offer them something beyond just shopping. This is because we believe that, in the long run, great experiences are what makes customer visit us again and again."

Nanna Larsen, Marketing Manager, Næstved Storcenter

And, just 4 months later, they’d reached their annual goal 🙌

Read about the shopping center’s success, in our latest case study ⬇️

In this case study, we have a look at a shopping center who reached their annual goals in just four months by focusing on creating great customer experiences. We have been quite surprised by their performance and hope you will be as well.

17/06/2022

One app to rule them all – is both:

1. How MPC Properties strengthened their shopping centers’ position in the top of the market.
2. An opportunity to make a Lord of the Rings reference

When MPC Properties launched the Tvoj Centar app, they achieved incredible results.

With the app, they unified several shopping centers in their portfolio, into one powerful voice.

We dive into their goals, what results they achieved and what they did to get this success in our newest case study:

MPC Properties achieved incredible results as they managed to unify several shopping centers from their portfolio into one, powerful voice with their Tvoj Centar loyalty app, positioning their centers on top of the market.

30/05/2022

Do you want a 🔥 loyalty program, but unsure of what efforts really make a difference to your customers? The basic elements of a great loyalty program are:

😍 Reinforcement – The brain replicates good experiences, and by rewarding customers for their action, you’re creating a good experience they want to experience again.

🎮 Gamification – Recurring small tasks and rewards typically have a greater effect on customers loyalty than larger and less frequent rewards.

🎁 Variation – Different prizes and rewards in a loyalty program are a great way to satisfy different customer segments. Varied content creates a sense of urgency.

24/05/2022

Incomplete list of things that break our hearts 💔😭

1. That Hachiko waited, at the train station, for his owner to come home from work every single day, after he'd passed

2. When a customer in your shopping center is lost

While there’s not much to do about the first, the second is somewhat more manageable; Because, a key way to cater to and keep your customers, is by knowing know your customers.

Oftentimes, shopping center customers are not more than a number So, what do you do about?

While you could have a chat with every customer who enters your shopping center, or have them fill out a survey, that probably isn’t the most sustainable (or enjoyable) way to go about it.

Instead, we’d argue that a great way to get to know your customers is through the data you can access when you have an owned media platform for your shopping center (we’ll naturally suggest a loyalty app 😏).

That way, both you and your customers win: They get an improved shopping experience, linking the online and offline, and you get to know what makes them happy and deliver on that, keeping them coming back for more 😍

09/05/2022

Can you hunt with a throwing axe or start a fire without matches? 🏹🔥

No? Well, then join the club, as it’s fair to say that some (most) of us might not be cut out for going off grid for more than a day. Thank god we're in tech! 😅

Last week, the Emplate team met up in Aarhus and spent the Thursday being out learning about nature, connecting and re-connecting with colleagues and eating good food. What’s not to like? 😍

Special thank you to DET for VILDT for hosting us and making sure that we all returned back home with the same amount of limbs as before we left. 🙏

Here’s a small video from the day:

26/04/2022

4 aspects to consider when creating an online identity for your shopping centre:

1. What is the general tendency of your tenant mix? (fashion, home good, restaurants, etc.)

2. Where are you located? (city center, remote, close to recreational spaces, etc.)

3. What type of visitors do you have? (families, singles, young people, seniors, etc.)

4. What type of experience are you aiming for your visitors to have? (shopping focused, entertainment focused, etc.)

Customizing you online communication to fit with your shopping centre identity ensures that said content caters to your shopping centre, your tenants and most importantly your visitors.

After all, customers are looking for tailored and personal digital experiences, not generic ones! 👩 🛍️ 👨

20/04/2022

Did you know that 79% of consumers say loyalty programs make them more likely to continue doing business with brands?

It’s no secret that we’re in love with loyalty, but so are you customers! Forbes has listed 50 stats that show the importance of good loyalty programs – here are a few more we found interesting that we’d like to highlight (now that we have your attention 😉):

- 71% of consumers say loyalty programs are a meaningful part of their brand relationships.

- 87% of consumers are open to brands monitoring details of their activity if it leads to more personalized rewards.

- 75% of consumers say they would engage more with loyalty programs they can easily access from a smartphone.

In today’s world, where loyalty is not just limited to a newsletter, a great digital loyalty program can help offer your customers a great shopping experience, which can strengthen their relationship to your shopping centre and increase return footfall and ROI.

Check out the full list of stats on the importance of loyalty programs by Forbes: https://lnkd.in/dj_efzFf

01/04/2022

Say hello to our new colleague! 🌳

At Emplate, we’re always busy expanding and developing in order to provide our customers with even better experiences.
Because of this, we’ve been in a need of adding a new full-stack developer to supplement our team.

As we’re fond of out of the box thinking, we’ve tried to come up with the right solution to this and Earth Hour Day last week was when it struck us: Why not make use of what we already have?

While we don’t have any extra full-stack developers hiding in the kitchen cupboards (we’ve checked) what do we have here at the Aarhus office is plants! 🌱

“I must admit that while I was skeptical at first, our new team member is really showing a lot of potential! Sure, you can say that it’s a bit green - but on the other side, we’ve never seen anyone being quite so good at keeping calm when there’s a bug!”
– Christoffer Hauthorn, Co-founder & Head of Product

While our untraditional new colleague is not quite up to speed yet, we can’t wait for it to blossom! 🌻

If you think you’re a better fit for our team as our new (remote) full-stack developer, have a look at our job listing:
https://lnkd.in/d_wh_9rE

29/03/2022

It’s launch day!

We are very excited for the launch of Helsingør Bycenter’s new consumer app today and can’t wait to take part in their digital journey!

Helsingør has great historical significance as it is where Kronborg (The home of Hamlet) is located and Holger Danske (Ogier the Dane) sits tight to welcome you. The history of the castle dates back to 1420 and was a lucrative deal for the King as it was the entrance to Oresund. This meant that the Danish king could make ships pay duties and that he had a powerful position, nautically. Now, Helsingør Bycenter is ready to conquer digitally! 🚀

(The picture is of Kronborg, not the shopping centre 😉)

18/02/2022

How do shopping centers digitalize, engage tenants and deliver the convenient and personalized experience customers deserve, without putting a big workload on center management?

This it the topic of an article by Retail SEE: https://rcl.ink/tSV0q

In the article, Emplate is highlighted as the solution that can help do this, and much more with our Mall Engagement Platform. Helping shopping centers move online is the goal of what we do every day, so we couldn’t be happier to be highlighted as the solution by Retail SEE.

Emplate, a Scandinavian software company, is helping shopping centers go digital with customizable mobile apps.

16/02/2022

At Emplate, we strive to be the world’s leading provider of marketing software for shopping centers, and we are on the right path in a good pace. Now, we are looking for a marketing specialist to develop and lead our marketing efforts during our rapid growth.

- About us -

We aim to improve the customer experience for visitors in shopping malls all around the world. We have developed a B2B SaaS platform called The Mall Engagement Platform that helps shopping malls achieve their full digital potential. We are especially proud of our shopping mall apps - check them out!

Currently more than 70% of all shopping malls in Denmark are using our platform to create better customer experiences, and with a dozen of international customers and with funding from Heartland (Anders Holch Povlsen), we're ready to conquer Europe.

- About the role -

We are already filling our pipeline with hot leads for the sales team to handle, but we have so many untapped potentials for you to develop and explore.

You will manage and monitor all marketing activities; Lead- and demand generation is the name of the game, and you’ll be responsible for optimizing the marketing funnel to supply our sales department with better and cheaper sales-qualified leads.

You will be working as part of the Marketing & Communications team, currently consisting of two - a communicator and a content creator - but you will have the direct responsibility for marketing. You will also work closely with sales and our external ads agency.

While we have plenty of untapped potentials, you’re not expected to solve all challenges during your first month. Instead, you’ll set up the processes, tools and structures you need to succeed in the long run and will bring your knowledge to the table when determining the winning marketing strategy aligning with sales and strategic communication.

Our tech stack is modern (Webflow, Pipedrive, ActiveCampaign, Elev.io, Sleeknote…) and we are already producing high quality content and distributing via paid ads on the most relevant platforms like Linkedin, Google, Facebook and industry relevant magazine in collab with our external marketing partner, who is responsible for ongoing purchasing of paid ads.

You’ll set up the tracking you need to measure and report performance of all digital marketing activities against agreed KPIs. We aim to evaluate marketing performance as close to revenue as possible, and don’t care about vanity metrics.

Most importantly, you’re smarter and better at peak-performing marketing than anyone on our team, and we expect you to use your knowledge and experience to challenge existing strategies, activities and beliefs and make the necessary changes to conquer the european market.

Tasks and responsibilities include:

- Demand generation and awareness marketing

- Lead generation and nuture

- Manage, monitor and optimize paid marketing in collaboration with our external agency

- Explore and evaluate new marketing activities such as events, partnerships, webinars, podcasts or something entirely different.

- Own the tech stack, determine KPI’s and set up the necessary processes for efficient and scalable marketing operations.

- About you -

You have experience with digital marketing activities and strategies and are on top of marketing trends and tools.

You are strategic but love to get your hands dirty. You will be executing on the strategy we develop together.

Data-driven decision making is not utopian to you. You know what data is important and how to measure it.

You have the technical skills to execute on your strategy. Maybe you already know how to build no-code landing pages for campaigns, build automations for lead nurture or set up the tracking you need - or you are tech-savvy and can quickly acquire new skills.

The position comes with a lot of responsibility and we trust you to do your job thoroughly and complete tasks and projects independently or through project management and delegation. You follow through and make changes accordingly.

You enjoy testing and experimenting and don’t mind failing in the process of finding new ways to improve

You speak and write English fluently

- What we can offer -

- The freedom and support you need to build a succesful marketing engine.

- The content and support you need to succeed. We are already creating great content for you to work with (just check out our website and socials) and our talented team will give you all the support you need.

- An amazing work environment with several social events throughout the year and the best colleagues. Everyone says this, but we mean it :)!

- A marketing budget to support your strategic plans

- Ample opportunities to refine your skills and develop new ones

- Flexible working hours and location. We trust you to do your job and to do it well

- Catered lunch at the office

- Healthcare, insurance and pension plan

- Competitive salary and five weeks paid vacation