06/02/2025
Men are the biggest spenders on Valentine’s Day💲💲💲💘
They spend an average of $249, compared to women, who spend about $57. Although they spend the most on gifts for Valentine’s Day, they struggle with finding gifts and are awkward gift-givers.
Getting gifts can be an anxious or stressful task especially if they’re constantly wondering if they’ve gotten the right gift or if their partner will love it...💭
The idea and pressure of getting the perfect gift leads to anxiety and indecision.
🧠 According to the psychology of how men shop 🛍️
🔹 Men are pragmatic shoppers – they shop with a specific goal in mind 🎯
🔹 They rely heavily on product information 🏷️
🔹 They spend less time browsing and prefer an efficient shopping experience ⏳
Shopping for Valentine’s Day can be a challenge for them as gift-giving comes with its trials.
But with these facts in mind, how can businesses turn this around and appeal to male shoppers during this holiday to increase their revenue?
💡By creating Guided Selling experiences!
Guided Selling is the answer to making gift-finding a piece of cake. It caters to the male psychology of how men shop by asking a series of questions and by providing important product information as men rely on logic or facts and the elimination process. With this Interactive Experience, businesses can empower men to find the perfect gifts this Valentine’s Day, guiding and directing them towards the right products✨💝.
There are different types of Guided Selling experiences that businesses can use to their advantage such as:
🤖 Product Recommenders
🎁 Gift Finders
🛠️ Product Configurators
This experience is perfect for Valentine’s Day shopping 💘🛒and can be customized and built exactly to your needs. According to NRF, the top destination for Valentine’s Day shopping is online🌍💻 (38%) which is fantastic as this experience can be deployed or embedded anywhere digitally.
💖 Beautify your Valentine’s Day campaign with Guided Selling experiences and empower men in gift-giving this Valentine’s Day! 💘
Want to know more about Guided Selling and how it can transform your customer interactions and improve the shopping experience?
Learn more by exploring our Guided Selling guide.
📖 Explore the guide👉: https://tinyurl.com/5ymfwu7d
In this Interactive Guide you will find everything you need to create your branded Guided Selling.