Playable

07/09/2022

Tap into your consumer's motivation with game mechanics. Create opportunities to:
1. Compete
2. Be challenged
3. Be rewarded
4. Have fun
5. Mirroring

These are five game mechanics that can enable your marketing to level up.

05/09/2022

When's the last time you looked up and realized time passed without you noticing it? That's flow theory, when you are so focused on an activity that you lose track of time and your surroundings.

Defined by psychologist Mihaly Csikszentmihalyi, flow theory is also known as being in the zone. Gamified marketing can be a tool to create flow experiences. In return, you can spend more time with your consumer, get higher engagement, and increased loyalty.

31/08/2022

Behind every action is a behavior, according to behavioral economics. An example of this is Nudge Theory, made famous by economist Richard Thaler, which states that suggestions, or nudges, can move us towards making good decisions.

For example, Wharton Professor Katherine Milkman often gives the example that it’s a good idea only to let yourself indulge in reality TV while exercising.

The idea is to pair two things or activities together to get the desired outcome. Gamification uses behavioral economics like nudges, and the outcome can be powerful for marketers. The results can lead to direct sales, much longer engagement times, and increased loyalty or app use.

19/10/2021

[Webinar] Are you still building our putting the finishing touches on this year’s Christmas campaign? If you have 20 minutes on Tuesday, October 26th at 9:00 BST / 10:00 CEST / 11:00 EEST, register for this online session to learn:
- Our suggested flow for Christmas campaigns
- The 7 best tips we’ve heard, learned, and suggest
- How we are building Leadfamly’s Christmas campaign (launching on December 1st)

We hope to 'see' you there!

We’re excited to share our seven best tips including coming up with a unique theme, pre- and post-campaign launch, and clever ways we’ve seen our customers structure their holiday campaigns. 

12/10/2021

Just a week to go until we’re back at a face-to-face event as proud sponsors of Global on 22nd October in London. Our very own Richard Robinson will be speaking about how to bring craft and creativity back to your marketing with gamification. Want to join us? Sign up here - or give us a shout for a discount code! https://hubs.la/H0ZbLNv0
Martech Alliance

📌 The MarTech Festival , the anti-conference, the UK & Europe's fasting growing marketing technology & digital event.

12/10/2021

The results:
- 2x redemption rate on the 'code on pack' campaign
- 1,500% increase in traffic on their website
- 2.5x more time spent on their website per visit

Carlsberg Group wanted to engage fans, reinforce their strong brand, and drive sales in this 360-degree campaign, and the Leadfamly platform enabled them to design, launch and administer the campaign with less effort and greater effect than usual.

“Code promotions are notoriously difficult to execute digitally: Not anymore – the intuitive, versatile and reliable Leadfamly platform is a true pleasure to work with”
– Allard de Wijkerslooth, Media & Digital Manager, Carlsberg

Here's the full story:

The beer brand wanted to engage fans, reinforce their strong brand, and drive sales in this 360-degree campaign.

11/10/2021

Looking for campaign inspiration? CRAMO knew that gamification offered a way of raising awareness of its brand and engaging with its audience. So they partnered with Big Brother Suomi and created a campaign to showcase their ECO line of products.

The campaigns were successful in spending time with their audience:
01:12 minutes average engagement per game play for the Big Brother campaign
01:53 minutes average engagement per game play for the WWF Memory Game

Cramo is a market leader in construction equipment and machinery rental. Here's the full story:

The B2B business Cramo began using gamification to create deeper engagement with their audience and have now expanded it to involve partnership initiatives.