Sport Solution A/S

20/02/2023

The art of understanding what your members truly value 🤝

Member satisfaction can be hard to determine. But once you know what your members prioritise and value, you can start pushing the right buttons that will accelerate your retention rate 🚀

These are the top five member satisfaction factors in the fitness industry. Do you recognise them from your members, or do your members value other aspects? 🤷‍♀️

Find the full list of key factors that members value when going to the gym here:
https://hubs.li/Q01Cf4HL0

16/02/2023

Find the pattern - and act upon it 📊

Once you can see a pattern of when your members cancel their subscription, you can do something to affect the decision - and hopefully prevent the cancellation 🤞

Below, you can see how the industry on average is affected by cancellations. Are your business like the average gym? Then you have a golden opportunity to do something to prolong the time your members are using your gym 👏

Want more insights you can use to get ahead of the game? Get 77 must-know fitness industry statistics right here 👇

https://hubs.li/Q01CdY8d0

14/02/2023

So, how is the fitness industry really doing? 🤔

If you have been asking yourself that question, here is the answer 👇

In our recent blog post, you will get 77 must-know fitness industry statistics. Each and every one of them has been handpicked with one purpose in mind - to be as relevant as possible so you can use this knowledge to excel in your business.

So, are you ready to have a look at the state of the fitness industry? All right - dive in 💪

https://hubs.li/Q01CdYqZ0

26/01/2023

Do you want to collect data manually and set up formula after formula in a spreadsheet just to conclude that your data is a bit of a mess and hard to tell anything from? 🤯

No, didn’t think so.

Data can be a goldmine of great opportunities and insights - once handled correctly. However, you need to set up the proper processes to utilise the amazing world of your business data 📊

So, how do you get started? It takes four steps. Once you have these four steps in place, you are ready to fire up your data-driven business decision machine 🚀🎯

Let’s get you cracking with data 👇

Make data-driven business decisions based on your own data. Follow these 4 steps to get started exploiting your data.

24/01/2023

AM vs. PM workouts - does it make a difference? ☀🌜

YES!

And especially if you take the gender of the exerciser into account 🏋️‍♀️🏋️‍♂️ Worth highlighting is that particularly women can experience a greater difference in their achievements based on the time of day they exercise. Get more insights by swiping the file.

The learnings from these results 💡

Use these findings to match a member’s goal with the time of day that supports this change. This is especially relevant for your personal trainers, who have a close collaboration with members with specific goals.

Linking to the full study in the comment section 👇

19/01/2023

Do your members also prioritise wellness more than they did 2 years ago? 💪

A recent study from McKinsey & Company concludes that consumers’ prioritisation of wellness (which includes fitness, health, nutrition, appearance, sleep and mindfulness) has increased from 42% in 2020 to 50% in 2022 - corresponding to a 19% increase 📈

That in itself is great news. However, when you combine it with another finding from the study, you get something that can turn out to be mindblowing insider knowledge to exploit 🤯

The study also found that consumers didn’t find the selection of wellness offers and services adequate.

And this is where your opportunity arises 💡

Consumers are eager to find solutions that work - and preferably across multiple wellness areas. So, look into your services and offerings, and try to come up with something that could be useful for your members 🙋‍♂️

09/01/2023

No need for explanation. Let’s get that website of yours up and running at its highest with these 10 best practices 🚀🎯💪

Swipe to see what you might be missing on your gym website 💻

Linking to a more elaborated version in the comments (if interested) 👇

05/01/2023

Pumping up the community feeling at your gym? 🏋️‍♀️

If not, there are many ways to initiate and accelerate your community and use it to retain current members or attract new members to join your awesome community 💪

A community can both work online and offline which brings you a handful of useful tactics to do to get your community up and running.

Give the images a swipe to find 4 tactics to build your community at your gym 👇

22/12/2022

The year is coming to an end, and we would like to use this opportunity to wish our customers, partners, colleagues and the fitness and leisure industry in general a merry Christmas and a happy New Year 🎄🎅🎆

12/12/2022

START. PLANNING. NOW.

Like right now ⏰

The year is slowly coming to an end, and you know what that means?

The New Year’s Resolution rush is just around the corner to come knocking on your doors - which is great if you have prepared for the rush at your facility.

So, are you ready? 🤔

If you can’t answer with a loud and clear ‘YES’, you might be missing something 👀

Have a look at our blog post, and get some inspiration on what to remember when opening the doors for the new and highly motivated New Year’s Resolution members 👇

https://hubs.ly/Q01v4Xgg0

08/12/2022

Do you have early bird members who start their day off with a workout? 🏋️‍♀️🏃‍♀️

If yes, that’s great news for your members 👏

In the European Journal of Preventive Cardiology, a study shows that being physically active in the morning is associated with the lowest risk of heart disease and stroke 💔

Gali Albalak, Study Author, Leiden University Medical Centre, the Netherlands, comments the following:

“It is well established that exercise is good for heart health, and our study now indicates that morning activity seems to be most beneficial. The findings were particularly pronounced in women, and applied to both early birds and night owls."

If your members aren’t that much into early workouts, these study findings might be relevant for them.

Spread the word by sharing this post with your followers and network ⤵

06/12/2022

New forces coming in 💪 🇩🇰

Frantz Brodersen Andersen has joined our Danish team as Customer Success Manager.

You might recognise him, as he is a well-known face in the fitness industry from the operator side.

By joining BRP, he seized the opportunity to become an active part of the digital future in the industry 🔮📲

Frantz comments the following:
“… If owners want to take their business to the next level, digitalisation and intelligent IT solutions are key. […] Especially the BRP Cloud, which offers great opportunities for integrations, can make a world of a difference for businesses who want to outrun their competitors...”

Our customers will benefit from his many years of experience working with our platform from the customer end. As a bonus, Frantz can serve as a great business sparring partner, as he knows which buttons to push when you want to accelerate your business 🎯🚀

Swipe through the images, and give Frantz a warm welcome 👋