Shopware

Shopware Build the exceptional:
https://www.shopware.com/en/

Shopware, founded in Schöppingen in 2000, offers a holistic omnichannel digital commerce platform for sophisticated mid-market and lower enterprise merchants, with high flexibility and various options for B2C, D2C, B2B, as well as service-based use cases. Shopware is well-positioned and one of the market leaders in its segment, especially in the DACH region, with a fast-growing business in North A

merica. The solution is headless, API-first, and uses an Open-Source architecture, allowing merchants to individually customize and scale the product offering, creating a strong customer experience. Furthermore, Shopware relies on a global network of 1,600 sales, technology and solution partners, securing a stable ecosystem. Shopware merchants currently process a combined GMV of more than 20 billion USD across the global Shopware platform.

20/03/2026

What challenges are online retailers facing today?

Let’s 👏 talk 👏 ecommerce 👏

In our interview, Tristan Albersen, Customer Success Manager at Spotler Group, shares why personalization remains one of the hardest (and most underestimated) tasks in ecommerce.

His key insight:
Shoppers aren’t just “in the market” in general. They’re in the market for something specific — for themselves, a partner, or their kids. And retailers who don’t understand this context risk showing the wrong products at the wrong moment.

Effective personalization means understanding intent, timing, and audience — not just adding recommendation widgets.

👉 Explore how Shopware AI supports smarter personalization and customer understanding:
https://okt.to/Nz1R4W

Disclaimer: This conversation was recorded at DMEXCO in September 2025.

18/03/2026

💬 What is Shopware already doing that really matters in the AI era?

Let’s 👏 Talk 👏 AI! 👏

In this episode, Co-CEO Stefan Hamann shares how Shopware is preparing merchants for agent-driven commerce:
+ Co-founding the Agentic Commerce Alliance to define standards so AI agents can truly understand and surface each merchant’s unique strengths
+ Evolving Copilot from simple assistance into deeper automation that takes over more of the day-to-day admin work
+ Using AI and code generation to make customization faster and more affordable, so merchants can differentiate without prohibitive costs

👉 Learn more about Shopware AI: https://okt.to/qHOxLP

Disclaimer: This conversation was recorded at SCD in September 2025.

11/03/2026

💬 𝗪𝗮𝘀 𝘄𝗮𝗿 𝗯𝗲𝗶 𝗱𝗲𝗿 𝗨𝗺𝘀𝗲𝘁𝘇𝘂𝗻𝗴 𝗲𝘂𝗿𝗲𝘀 𝗻𝗲𝘂𝗲𝗻 𝗦𝗵𝗼𝗽𝘀 𝗮𝗺 𝘄𝗶𝗰𝗵𝘁𝗶𝗴𝘀𝘁𝗲𝗻?

Let’s 👏 talk 👏 ecommerce!

In dieser Episode erklärt Ludger Müller (Manager Technique & Development, Strack Norma GmbH & Co. KG), warum die größte Herausforderung nicht der Shop selbst war, sondern PIM, ERP und Webshop so miteinander zu verzahnen, dass sie dieselbe Sprache sprechen.

Sein Fazit:
Nur wenn alle Systeme dieselbe Datenbasis teilen, funktionieren Schnittstellen zuverlässig, neue Artikel lassen sich schneller einpflegen und Redundanzen verschwinden – unverzichtbar bei mehr als 100.000 Produkten.

👉 Erfahre mehr darüber, wie Shopware komplexe B2B-Strukturen unterstützt:
https://okt.to/JDNagz

04/03/2026

💬 What was the biggest game changer in ecommerce this year?

Let’s 👏 Talk 👏 AI! 👏

In this episode, Terezia Batovska (𝗦𝗲𝗻𝗶𝗼𝗿 𝗔𝗻𝗮𝗹𝘆𝘀𝘁 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿, 𝗦𝗵𝗼𝗽𝘄𝗮𝗿𝗲) shares her view on how 𝗔𝗜 𝗶𝘀 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗮𝘆 𝘄𝗲 𝘀𝗵𝗼𝗽 – and why brands need to meet customers exactly where they are.

With tools like 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 and 𝗣𝗲𝗿𝗽𝗹𝗲𝘅𝗶𝘁𝘆 shaping how people search, discover, and buy, personalization across every channel is becoming more important than ever.

👉 Learn more about Shopware AI: https://okt.to/ecO3jN

02/03/2026

💬 What was the biggest game changer in ecommerce 2025?

Let’s 👏 Talk 👏 AI! 👏

In this new episode, Efe von Thenen (Founder & CEO, Besser werden) shares his take on the biggest shift in online business: 𝗮𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲.

In which areas can and should I use AI to work more efficiently and create better experiences?

🎥 Watch now to find out why AI isn’t about doing everything at once – it’s about taking the right next step.

👉 Learn more about Shopware AI: https://okt.to/izhB5e

Last Tuesday, the Shopware Circle came together in Berlin for open conversations, hands on exchange, and strong connecti...
16/02/2026

Last Tuesday, the Shopware Circle came together in Berlin for open conversations, hands on exchange, and strong connections across our merchant community.

One topic came up again and again: how teams can put AI into practice in everyday commerce work, with clarity on what helps now and also, what still needs to mature.

Big thanks to everyone who joined, and to Johannes Altmann from Shoplupe for moderating the session.

Thanks to our partners and sponsors for the support, and to Konstantin Lambrinov for capturing the moments.

More Circles are coming. Stay tuned.

13/02/2026

We’re getting ready for Webwinkel Vakdagen 2026! 🥳 And we’d love to meet you there.

Join us in Utrecht to explore what and complex commerce look like in practice. From real customer stories to hands-on conversations at the booth, it’s all about building scalable, flexible, AI driven commerce that’s ready for what’s next.

📍 Webwinkel Vakdagen 2026, Utrecht: Visit us at Hall 7, no. 228
📅 March 25–26

Do not miss the masterclasses, live demos, and real conversations.

👉 Plan your visit and meet the team: https://okt.to/ml3D1p

 : 🐦 Early Bird Phase is Live!After our Super Early Bird wrapped up in January, the Early Bird ticket phase has official...
02/02/2026

: 🐦 Early Bird Phase is Live!

After our Super Early Bird wrapped up in January, the Early Bird ticket phase has officially started and runs until the end of February.

🎟️ Early Bird prices (01–28 February):
Merchants
• Early Bird: 99 €
• Regular (from 01 March): 199 €

Partner
• Early Bird: 449 €
• Regular (from 01 March): 499 €

💡 Coming up:
In the week before Valentine’s Day, we’ll be launching a one-day Valentine’s Special 💕

👉 Secure your ticket now and save: https://okt.to/1UPt6j

30/01/2026

A day like this is hard to capture in words, so we made a recap movie.

Global Kick Off 2026: 1 ... 2 ... 3 GOO!

On January 15, more than 300 Shopware crew members came together at the Blower House in Duisburg for a full day of insights, real conversations, and a lot of fun.

Big thanks to PayPal for supporting the event.

Watch the recap and get the full story here: https://okt.to/Y1Uahe

💡 More B2B revenue with fewer sales employees? It’s possible!Many B2B companies don’t lose revenue due to demand, but ra...
28/01/2026

💡 More B2B revenue with fewer sales employees? It’s possible!

Many B2B companies don’t lose revenue due to demand, but rather because friction in their ordering and sales processes slows deals, erodes margins, and undermines trust.

Join the second session of the B2B Future Forum and learn how to:
• Spot where your sales-to-order process is leaking revenue
• Understand the real cost of disconnected systems
• Identify scalable, sustainable solutions

When: 10/02/2026, 10:00 AM CET
Duration: 60 min
Expert: Niklaas Leniger, Senior Account Executive, Shopware

PLUS: a practical self-audit checklist and a live Q&A to get your questions answered.

👉 Register now for free and stop leaving revenue on the table: https://okt.to/XinmPw

✋ 𝗦𝘁𝗼𝗽𝗽! 𝗡𝗶𝗰𝗵𝘁 𝘄𝗲𝗶𝘁𝗲𝗿𝘀𝗰𝗿𝗼𝗹𝗹𝗲𝗻 – 𝗦𝗵𝗼𝗽𝘄𝗮𝗿𝗲 𝟲.𝟲.𝟴.𝟬 𝗶𝘀𝘁 𝗱𝗮. Ein neues Update das voller Features steckt, die dein E-Commerc...
12/11/2024

✋ 𝗦𝘁𝗼𝗽𝗽! 𝗡𝗶𝗰𝗵𝘁 𝘄𝗲𝗶𝘁𝗲𝗿𝘀𝗰𝗿𝗼𝗹𝗹𝗲𝗻 – 𝗦𝗵𝗼𝗽𝘄𝗮𝗿𝗲 𝟲.𝟲.𝟴.𝟬 𝗶𝘀𝘁 𝗱𝗮.

Ein neues Update das voller Features steckt, die dein E-Commerce-Business auf das nächste Level heben werden:

🔮 𝗜𝗻𝘀𝗶𝗱𝗲𝗿-𝗣𝗿𝗲𝘃𝗶𝗲𝘄𝘀 – Brandneue Funktionen testen und mit Feedback aktiv die Zukunft von Shopware mitgestalten

📊 𝗡𝗲𝘄 𝗞𝗣𝗜𝘀 – Durch KPIs wie 𝘂𝗻𝗶𝗾𝘂𝗲 𝘃𝗶𝘀𝗶𝘁𝗼𝗿𝘀 & 𝗽𝗮𝗴𝗲 𝘃𝗶𝗲𝘄𝘀 bekommst du Einblicke in deine Kunden wie nie zuvor..

📸 𝗦𝗰𝗲𝗻𝗲 𝗲𝗱𝗶𝘁𝗼𝗿 – Schluss mit teuren Fotoshootings – jetzt sind atemberaubende 3D-Produktvisualisierungen möglich.

📲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝘀𝗮𝗹𝗲𝘀 𝗿𝗼𝗼𝗺𝘀 – Biete Rabatte in Echtzeit während Videocalls an und schließe Deals schneller ab als je zuvor.

Bereit, dir einen Vorsprung zu verschaffen? Schau dir hier das komplette Update an: https://okt.to/ZWSf5s

🎄 Es war es noch nie einfacher, Grußkarten individuell zu gestalten – und dabei Kinder weltweit zu unterstützen!Mit dem ...
01/11/2024

🎄 Es war es noch nie einfacher, Grußkarten individuell zu gestalten – und dabei Kinder weltweit zu unterstützen!

Mit dem neu gestalteten UNICEF Deutschland Grußkarten-Shop gibt es nun die Möglichkeit, durch bedeutungsvolle Karten zu stöbern, eigene Designs zu erstellen und gleichzeitig zu helfen. 💙

Was macht den neuen Online-Shop besonders?
- 𝗜𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗲𝗹𝗹𝗲 𝗚𝗲𝘀𝘁𝗮𝗹𝘁𝘂𝗻𝗴: Perfekt für Unternehmen und private Anlässe – es stehen schöne Vorlagen zur Auswahl oder es können ganz eigene Karten online gestaltet werden.
- 𝗡𝗮𝗰𝗵𝗵𝗮𝗹𝘁𝗶𝗴𝗸𝗲𝗶𝘁: Die Karten sind umweltfreundlich und verantwortungsvoll produziert, und es gibt sogar Eco-Papier-Optionen.
- Ü𝗯𝗲𝗿𝗮𝗹𝗹 𝘂𝗻𝗱 𝗷𝗲𝗱𝗲𝗿𝘇𝗲𝗶𝘁 𝘃𝗲𝗿𝗳ü𝗴𝗯𝗮𝗿: Die gesamte Kartenauswahl ist bequem online zugänglich.

Shopware ist sehr stolz, die Technologie hinter diesem neuen Shop bereitzustellen. Schaut gerne vorbei: https://okt.to/iauvQY

Adresse

Ebbinghoff 10
Schöppingen
48624

Öffnungszeiten

Montag 09:00 - 17:00
Dienstag 09:00 - 17:00
Mittwoch 09:00 - 17:00
Donnerstag 09:00 - 17:00
Freitag 09:00 - 15:00

Telefon

+492555928850

Webseite

https://linktr.ee/shopware

Benachrichtigungen

Lassen Sie sich von uns eine E-Mail senden und seien Sie der erste der Neuigkeiten und Aktionen von Shopware erfährt. Ihre E-Mail-Adresse wird nicht für andere Zwecke verwendet und Sie können sich jederzeit abmelden.

Service Kontaktieren

Nachricht an Shopware senden:

Teilen

INSPIRATION ist das, was uns antreibt.

100.000 Kunden, 1200 Partner, über 3.500 Plugins – Mit Shopware hast Du endlich das Shopsystem gefunden, das Du immer gesucht hast. www.shopware.com