20/03/2026
What challenges are online retailers facing today?
Let’s 👏 talk 👏 ecommerce 👏
In our interview, Tristan Albersen, Customer Success Manager at Spotler Group, shares why personalization remains one of the hardest (and most underestimated) tasks in ecommerce.
His key insight:
Shoppers aren’t just “in the market” in general. They’re in the market for something specific — for themselves, a partner, or their kids. And retailers who don’t understand this context risk showing the wrong products at the wrong moment.
Effective personalization means understanding intent, timing, and audience — not just adding recommendation widgets.
👉 Explore how Shopware AI supports smarter personalization and customer understanding:
https://okt.to/Nz1R4W
Disclaimer: This conversation was recorded at DMEXCO in September 2025.