27/08/2026
When a camera looks like a pair of glasses, what does consent look like?
Ray-Ban Meta smart glasses, already available across numerous European markets, including Germany, France, Italy, Spain, and the UK, are becoming increasingly popular, combining a familiar everyday
object with cameras, microphones, and AI.
And that's where an interesting debate begins.
Taking a photo with a smartphone is usually obvious. With smart glasses, recording can be much less noticeable, even though Meta has built in a visible LED to indicate when the camera is active.
Recent controversies suggest that society isn't quite comfortable with the answer yet. Cases of people being filmed without their knowledge have reignited concerns about privacy, consent and the normalization of being recorded.
The technology itself isn't necessarily the problem.
The question is whether the people being photographed have a real chance to know and consent.
And as AI becomes increasingly capable of analysing faces, voices and surroundings, a recorded image can become much more than a photograph.
And Europe, with its EU AI Act's transparency rules, requiring certain AI interactions, biometric uses and AI-generated/manipulated content to be made transparent, alone cannot answer the question
of what meaningful consent looks like when recording becomes almost invisible.
For companies developing AI and biometric technologies, this raises a fundamental principle:
Innovation needs to make trust more visible - not privacy more invisible.
Smart glasses may offer enormous potential for accessibility, productivity and everyday interaction. But the more seamlessly technology integrates into our lives, the more important privacy by
design, transparency and meaningful consent become.
If a camera becomes almost invisible, should the responsibility to make recording visible become even greater?