Fotoware

19/08/2026

How do you keep control of your content as your collection grows?🤔

As the MUNCH Museum's digital collection continued to grow, keeping information updated across systems became increasingly complex.

Read how the team automated key processes, reduced manual effort, and gained greater control over their content👇
https://hubs.ly/Q04tlp280

06/08/2026

If your DAM still just answers "where is the file?", it's only solving yesterday's problem.

For years, Digital Asset Management was a library. But today, it's becoming the operational infrastructure that content, compliance, and trust all run on.

That's a bigger shift than it sounds, and it's already underway.
Content is moving faster, reaching further, and carrying more risk than the systems most organizations built it on.

Here are the 6 shifts every organization should prepare for 💡
1. DAM becomes the trust layer for content operations.
2. Governance moves out of the policy PDF nobody reads and into the workflow itself.
3. Human review gets reserved for the decisions that actually need a human, while automation handles the repeatable tasks.
4. Content provenance shifts from aspiration to infrastructure with C2PA Content Credentials.
5. DAM expands into a cross-enterprise content engine that other systems plug into.
6. Cloud becomes the default for security and sovereignty.

Six shifts, one direction: content that's faster, further-reaching, and more accountable than ever. Now it’s about preparing your Content Operations for it.

Read the breakdown of all 6 shifts and how to start preparing 🔗

Explore six pivotal shifts in Digital Asset Management that organizations must embrace to enhance trust, governance, and cross-enterprise collaboration.

04/08/2026

𝐅𝐨𝐫 𝐚 𝐥𝐨𝐧𝐠 𝐭𝐢𝐦𝐞, 𝐦𝐞𝐝𝐢𝐜𝐚𝐥 𝐢𝐦𝐚𝐠𝐞𝐬 𝐡𝐚𝐯𝐞 𝐬𝐡𝐨𝐰𝐧 𝐨𝐧𝐥𝐲 𝐨𝐧𝐞 𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐨𝐟 𝐡𝐞𝐚𝐥𝐭𝐡.
𝐓𝐡𝐞 𝐑𝐞𝐟𝐫𝐚𝐦𝐞 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐢𝐬 𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐭𝐡𝐚𝐭 𝐚𝐧𝐝 𝐰𝐞'𝐫𝐞 𝐩𝐫𝐨𝐮𝐝 𝐭𝐨 𝐩𝐨𝐰𝐞𝐫 𝐢𝐭.🩺

Medical conditions can look very different across skin tones and body types, yet most healthcare reference images have historically shown white skin. That leaves clinicians without reliable references, educators without inclusive materials, and patients unable to see themselves in their own care.

Reframe Images, funded by NHS England, led in collaboration with academic and clinical partners like the University of the West of England (UWE Bristol), and delivered with our UK partner Medialogix, is fixing this: an open-access medical image library showing how conditions truly appear across diverse skin tones, bodies, and backgrounds.

Built on Fotoware's Digital Asset Management platform, Reframe has become a living, evolving resource:
✅ 3,000+ approved, searchable clinical images
✅ 16,000+ downloads in the first 2 to 3 months
✅ Free and open-access, no paywall, no login
✅ Structured metadata so anyone finds the right image in seconds
✅ Cloud-based and scalable

Read the full story 🔗 https://hubs.ly/Q04rCv7D0

Read how the Reframe Project uses Fotoware's DAM platform to create a medical image library, enhancing diversity and inclusion in healthcare representation.

31/07/2026

The conversation around AI transparency just turned even more concrete, with the EU AI Transparency Act taking affect on this Sunday, 2 August.

Starting immediately, organizations need to think beyond simply identifying AI-generated content, and focus on how provenance and authenticity are managed throughout the content lifecycle.

This raises multiple questions, including, but not limited to:
✔️What types of content requires AI marking?
✔️How to ensure consistent and correct AI marking across channels?
✔️Which systems are required to preserve and prove content provenance?

We've updated our most recent article on this subject to reflect the latest guidance from the European Commission, including practical insights on disclosure, Content Credentials, watermarking, and the role of as a critical trust layer in supporting compliance.

Read the updated article: https://hubs.ly/Q04rjrb40

This article is a guest contribution by Alexander Karst

Hear from Alexander Karst about the EU AI Act Article 50 labeling requirements for digital assets and explore the role of DAM in ensuring Content Authenticity

29/07/2026

You know the file exists.

You've used it before. The right image, the exact version, sitting somewhere in the library. But now that you need it, it will not surface. Ten minutes pass, then twenty. Eventually you give up and make something new.

That moment is quiet, and it happens everywhere. On its own it costs a few minutes. Repeated across a team, across a year, it becomes one of the most expensive habits an organization never notices it has. You pay for the asset twice: once to create it, and again to recreate it because no one could find the original.

And the library only gets harder to search. AI has made content cheap to produce, so there is more of it than ever: more versions, more variations, more near-duplicates of the thing you were already looking for. The file you want hasn't moved. There is simply a lot more around it.

The real cost rarely shows up in a budget. It hides in the time spent hunting, the work duplicated, and the decisions made with the second-best asset because the best one stayed out of reach.

Curious what disorganized content is quietly costing your team?
Read our article on that very subject: https://hubs.ly/Q04r6mW90👇

Are you aware of the hidden costs of disorganized digital assets? Learn how Digital Asset Management can transform chaos into control for your organization

14/07/2026

Some content does more than communicate.

It shapes decisions.
It supports investigations.
It influences outcomes that really matter.

In some organizations, images and videos aren’t just assets, they carry legal, ethical, and societal responsibility. And that can actually change everything about how content is handled.

For teams working in these environments, it’s not about moving faster or producing more.
It’s about making sure every asset is secure, traceable, and treated with the care it deserves.

Because when the stakes are high, trust isn’t optional.

Curious to see how organizations handle this in practice? 👇
https://hubs.ly/Q04nT2Nr0

02/07/2026

Four years ago, Floyd Leuenberger joined us in Fotoware as an apprentice. Last Saturday, he successfully graduated as a Mediamatician, and we couldn’t be prouder! 👨‍🎓👏

And he didn’t just graduate.
He did it with outstanding results across all four years, topping it off with an impressive 5.3 in his IPA!! But the numbers only tell half the story.

Floyd quickly earned our trust, taking ownership of his own projects, leading customer meetings independently, and taking on responsibilities far beyond what anyone you'd expect from an apprentice. And while the journey hasn’t always been the easiest, Floyd has shown resilience, consistency, and a positive attitude all the way through. That says more about him than any grade ever could.

Oh, and the best part?
Floyd has chosen to continue his career with us at Fotoware as a Professional Services Manager 🏆

Here's to Floyd, and to many more years of learning, growing, and working together!

24/06/2026

The largest Brazilian organization supporting small businesses had a familiar problem: content scattered across systems, duplicated work, and assets that took longer to find than to create.

So Sebrae made a mindset shift: Stop treating digital assets as files to store, and start treating them as infrastructure that connects teams.

Here's how they did it with Fotoware:
✅ A centralized DAM foundation, rolled out gradually
✅ A federated model: central standards, regional autonomy
✅ Clear metadata & lifecycle rules so every asset is tagged and findable
The result is less duplication, faster collaboration, and a foundation that scales as they grow.

💬 "By treating DAM as infrastructure, we are creating a shared foundation that connects our teams and allows us to scale content sustainably." - Angélica Cordova, Sebrae

Managing content is not about storage anymore, but about orchestration.

📖 Read the full Sebrae story 👉 https://hubs.ly/Q04mpH060

Discover how Sebrae transformed its digital asset management by creating a content infrastructure that enhances collaboration and efficiency for teams across the whole of Brazil.

22/06/2026

Congratulations, TUI Cruises - Mein Schiff! 🛳️🍾
This weekend, the brand-new Mein Schiff Flow was officially christened – under the fitting motto "𝘎𝘰 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘍𝘭𝘰𝘸."

As a proud partner, we're celebrating along – and we have to admit, the name is especially close to our hearts: because 𝐅𝐥𝐨𝐰 is also the name of our tool that keeps workflows around your digital content moving effortlessly. 🌊

No matter if out on the open sea or in content management – when everything's in Flow, things simply run smooth. ✨

We wish the Mein Schiff Flow, her crew, and all her guests fair winds and following seas, and many unforgettable journeys ahead. ⚓️



__________________________
[Deutsch]

Herzlichen Glückwunsch, TUI Cruises - Mein Schiff! 🛳️🍾
Am Wochenende wurde die nagelneue Mein Schiff Flow getauft – unter dem passenden Motto „𝘎𝘰 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘍𝘭𝘰𝘸."

Als stolzer Partner freuen wir uns mit, zumal uns der Name natürlich besonders gut gefällt: Denn 𝐅𝐥𝐨𝐰 heißt auch unser Tool, das Workflows rund um digitale Inhalte ganz mühelos ins Fließen bringt. 🌊

Ob auf hoher See oder im Content Management – wenn alles im Flow ist, läuft einfach alles leichter. ✨

Wir wünschen der Mein Schiff Flow, ihrer Crew und allen Gästen allzeit eine Handbreit Wasser unter dem Kiel und viele unvergessliche Reisen. ⚓️

17/06/2026

Were you rooting for the Norwegian national team in the World Cup last night, too? ⚽

And did you know, while the players are on the pitch, there’s also Norwegian software that is working behind the scenes for your Football World Cup experience?

Fotoware DAM systems are powering many of the photo workflows of the newsrooms that bring the biggest moments of the tournament to your screen.

From a single goal to millions of images across 104 matches: every shot needs to be sorted, tagged, and delivered to the right people in under a minute. That's exactly the job of a DAM!

Curious what happens between the camera click and your morning feed? 📰
Read the story 👉

Discover how Digital Asset Management systems enhance image distribution during the 2026 Football World Cup, ensuring timely, organized, and efficient media coverage.