03/08/2026
𝐇𝐨𝐰 𝐆𝐫𝐚𝐧𝐝 𝐑𝐞𝐬𝐨𝐫𝐭 𝐁𝐚𝐝 𝐑𝐚𝐠𝐚𝐳 𝐋𝐞𝐚𝐝𝐬 𝐭𝐡𝐞 𝐖𝐚𝐲 𝐢𝐧 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐆𝐮𝐞𝐬𝐭 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭
What does it take to turn guest data into more relevant communication, better service & measurable impact?
At Grand Resort Bad Ragaz, the answer starts with clean data, enriched guest profiles & automated communication.
The 5-star resort with six Michelin stars has been using dailypoint as the technical foundation of its digital marketing activities for seven years.
In this interview, Siân Dunn, CRM & Customer Experience Manager, explains why success starts with understanding who your guests really are.
For the resort, one essential pillar is the Golden Record:
Clean, enriched guest data that brings together information from PMS, SPA, website behavior & other touchpoints.
Automated questionnaires help collect consolidated guest satisfaction data across the guest journey, while profile enrichment & interest-based campaigns make communication more relevant.
As Siân Dunn explains: “Because if you don’t know who your guest is, where do you start?”
A strong example of digital guest engagement: turning data, enriched profiles & automated communication into value – through more relevant guest journeys, smarter decisions & long-term hospitality success. ⛰️
Read more : https://www.dailypoint.com/references/lhw-testimonials