10/06/2026
𝐇𝐨𝐰 𝐒𝐮𝐩𝐞𝐫𝐛𝐮𝐝𝐞 𝐃𝐨𝐮𝐛𝐥𝐞𝐝 𝐎𝐧𝐥𝐢𝐧𝐞 𝐂𝐡𝐞𝐜𝐤-𝐈𝐧 𝐔𝐬𝐚𝐠𝐞 𝐭𝐨 𝐌𝐨𝐫𝐞 𝐓𝐡𝐚𝐧 50% 𝐰𝐢𝐭𝐡 𝐌𝐨𝐛𝐢𝐥𝐞 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠!
How can hotels increase online check-in adoption when email alone is not enough?
At Superbude, the answer was a smarter guest journey powered by mobile messaging (WhatsApp/SMS), automated communication & centralized guest profiles.
The hotel group with 4 properties in Hamburg & Vienna had already introduced a self-check-in system that allowed guests to complete check-in before arrival via a link in the pre-stay email.
But adoption remained low – especially among OTA guests.
The challenge: OTA platforms often limit how hotels can place links, such as online check-in URLs, in guest communication. But one piece of guest data was almost always available: the mobile phone number.
By integrating mobile messaging ( & ) into the guest journey, Superbude created a more direct and convenient communication flow before and during the stay.
Automated pre-stay messages guided guests directly to the online check-in portal for a smoother arrival.
Automated in-stay messages with a pre-checkout invoice link helped enable a faster, easier departure.
At the same time, all guest communication – from automated campaigns to staff messages – was stored automatically in the Central Guest Profile, creating more transparency, better data gathering & consistency across the entire guest journey.
𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬:
• Online check-in usage doubled to more than 50%
• Guests could skip queues for a smoother arrival & departure
• Front desk workload was reduced through fewer manual check-ins
• Guest communication became more centralized, transparent & consistent
• Mobile messaging became a direct line to guests across the journey
• built the foundation for better insights & smarter decisions
As Diana Avagiani, E-Commerce at Superbude, explains:
“WhatsApp gives us the direct line to our guests. Combined with dailypoint, it’s a win-win: smoother operations and happier guests.”
A strong example of how a helps hotels turn data into value by enabling smarter decisions through guest insights, activating the right communication channels & creating more effective guest journeys to achieve their operational and business goals.
Read the full success story: https://www.dailypoint.com/references/success-stories