gominga

14/10/2020

Fantastic collection of facts & figures on rating & reviews. 51 statistics regarding

- Proof customers read reviews
- Impact of online reviews on sales
- Customer review engagement
- Importance of replying to customer reviews
- Power of negative reviews
- How to get reviews
- Reviews and user-generated content

Thanks Kristen McCabe for putting this together!

The comprehensive list of online customer review statistics, including how they affect purchases, how customers interact with reviews, and if those negative reviews really hurt you as much as you think.

06/10/2020

Google My Business conversion factors:
1) High numerical Google ratings
2) Positive sentiment in review text
3) Quantity of native Google reviews (w/text)

Very interesting findings regarding Google ranking and conversion factors. Clearly, the importance of ratings & reviews has increased once again. Contact me to learn how to analyze and respond to Google reviews now!

But rankings and conversions aren't always the same thing.

01/10/2020

Making the best of bad reviews: great advice on how to deal with consumer feedback!

1) Embrace your critics.
2) Respond with a personalized message.
3) Share an employee “spotlight.”

Contact us if you want to learn more on how to best engage with consumers on Amazon or Google! Email [email protected] or visit www.gominga.com

https://hbr.org/2020/05/making-the-best-of-bad-reviews

Embrace your critics.

30/09/2020

Did not attend DMEXCO last week? Missed the discussion on online marketplaces with our expert panel?
WATCH IT anytime on our Youtube channel:
https://www.youtube.com/watch?v=ImfzouvSrPE

Marketplaces are taking control in e-commerce - the number is growing rapidly and worldwide. Retailers and brands have recognized that a marketplace presence...

30/09/2020

Great article by HBR on how to respond to online reviews! Underlines the importance of customer engagement on line platforms, which has never been as relevant as today!

Findings from a study of more than 20 million online reviews.

30/09/2020

DO YOU KNOW WHAT YOUR CUSTOMER THINKS ABOUT YOU? HOW ONLINE REVIEWS AFFECT YOUR BRAND REPUTATION.

Register now for our webinar hosted by the World Federation of the Sporting Goods Industry WFSGI on Wednesday 07 October at 3pm CET.

https://register.gotowebinar.com/register/3203692519338968333?utm_source=Public&utm_campaign=533ee52e89-EMAIL_CAMPAIGN_2019_10_21_07_57_COPY_01&utm_medium=email&utm_term=0_40b88e981d-533ee52e89-91785320

As the covid-19 pandemic endures, online platforms such as Amazon continue to strive. Both this year’s market place study by WFSGI technology partner gominga eServices GmbH and recent market developments show the relevance of Amazon & Co. but also that there are many more online marketplaces on the rise. During the session we will highlight the most relevant players for the sporting goods industry and showcase how our client Schwalbe manages product reviews to learn from customer feedback and improve its brand reputation. Examples will be shared to illustrate how ratings, reviews and Q&A can be used for marketing and product development.

23/09/2020

Some interesting facts on cross-border e-commerce on Amazon. With a hard Brexit looming, FBA offers using EFN will not be fulfilled across the UK-EU border, and Pan-European FBA inventory transfers will stop between the U.K. and E.U. That change will significantly impact Prime-enabled selection in the European marketplaces.

Despite Amazon's attempts to foster cross-border e-commerce, most of the sales volume on its worldwide marketplaces comes from first, domestic, and second, Chinese sellers. Other countries combined represent a small percentage.

23/09/2020

Super Session gestern am DIY Ecommerce Tag! Unser gemeinsamer Vortrag "DIE MARKTPLATZWELT 2020: Status Quo und Ausblick zum Marktplatztrend im DIY" mit Ralph Huebner sowie unsere Vertiefung "Reviews & Q&A ist das neue R&D – bedürfniszentrierte Produktentwicklung" waren mit über 130 Online Teilnehmern ein voller Erfolg. Die Präsentationen sind jetzt kostenlos verfügbar!

Mehr unter: https://diy-ecommerce-tag.de/der-tag/

Nochmal Danke an Ralph Hübner und Oliver Lucas von ecom consulting GmbH sowie Norbert Lindemann für die Einladung und tolle Organisation.

20/09/2020

Join our session at DMEXCO on Wednesday 23 Sept 2020! Based on our study "Marketplaces 2020" (free download https://gominga.com/marketplacestudy/), we will discuss latest trends with European cross-border specialist Moitier and China expert Prothmann.

Our panel discussion will be moderated by Lucas of ecom consulting GmbH

WHEN? 23 Sept 2020, 16:52 – 17:16 pm (CET).
WHERE? DMEXCO

Register now! https://dmexco.com/

DMEXCO is the meeting place & a community for key players in digital business, marketing, & innovation. September 23 & 24, 2020 | DMEXCO - Be Part Of It!

18/09/2020

"Q&A ist das neue R&D – bedürfniszentrierte Produktentwicklung". gominga Co-Founder Christian Driehaus wird auf dem DIY Ecommerce Tag am 22.09.2020 um 14 Uhr erläutern, wie man als Hersteller durch die Analyse von Reviews & Questions (=Kundenfeedback!) die eigenen Produkte verbessern kann.
JETZT ANMELDEN: https://diy-ecommerce-tag.de/der-tag/
Vielen Dank an Oliver Lucas und ecom consulting GmbH für die Organisation!

Ein ganzer Tag rund um den Online-Absatzkanal für DIY-Produkte. Das jährliche Update für Ihr DIY-eCommerce-Geschäft.

15/09/2020

Ready for Q4? With consumers turning more and more to online shopping and major shopping events at the doorstep, it is critical for brands and retailers to raise their digital visibility and improve their online reputation. Our partner TERRITORY Influence is hosting a joint webinar with gominga on the POWER OF RATINGS AND REVIEWS on 22 Sept 2020 (session in English).

We will share market trends & purchasing behaviors in times of Covid-19, insights from 41k interviews across Europe, case studies from Essity and BSH and most importantly tips to generate & manage online reviews.

SIGN UP NOW: https://info.territory-influence.com/power-of-ratings-and-reviews

Thanks to Rafael Schwarz and Delphine Benedic for organizing this event!

Join our new TERRITORY Influence Webinar about the Power of Ratings & Reviews, in collaboration with the Gominga experts. Free subscription!

04/09/2020

Get ready for Amazon Sweden now! Looking at it with a Pan-EU approach, time is running as Brexit is coming up, which will significantly change the "Amazon game" for all UK participants (vendors, sellers and consumers alike).

Earlier in August, we announced confirmation of Amazon preparing to launch its platform in Sweden. We can now confirm that they have begun making the