01/10/2026
Typography is how a brand sounds.
Before you read a single word, type already speaks.
For over 18 years, we’ve worked with adidas on some of its most demanding typography projects — from the adidas history book and the development of adiHaus2015 with type designer to campaign lettering for the 2022 World Cup and a complete type system for adidas retail in 2024.
Every detail matters.
Every letter. Every weight. Every spacing.
Because great typography doesn’t just support a brand identity. It becomes part of how the brand is heard, seen and remembered.