OMR

Name: OMR
Address: Lagerstraße 36, Hamburg, 20357, DE
Telephone: +4940209310899

OMR is an online marketing platform that gives voice to the latest industry trends and innovations.

With a diversified product portfolio, OMR has established itself as an international event and media brand for the latest marketing trends and insights. At OMR, we see ourselves as an online marketing platform for industry professionals by industry professionals. In just over 5 years, we have grown from one-day workshop in Hamburg, Germany to a diversified platform that gives voice to the latest

industry-wide trends and innovations. Our range of products include the annual OMR Festival with big-name international speakers, stellar networking opportunities and unique industry insights, our German and English-language blogs, our weekly podcasts, monthly reports, jobs portal, and many more. Our diversified product portfolio has reinforced our market position as an international event and media brand for the latest marketing trends and insights in Germany and beyond. OMR FESTIVAL
Learn, network and party with industry movers and shakers! The annual OMR Festival takes place in Hamburg, Germany. 60K will be in attendance —A must for marketing makers wanting to network with other pros and to stay up-to-date in an ever-changing industry. OMR Daily
The OMR blog Daily is our home for digital marketing topics. The OMR editorial team delivers interesting, inspiring and intriguing content on a regular basis tackling a wide range of topics analysis, profiles of success stories, growth hacks, exclusive interviews and everything in between. Our mission is to create unique content not found anywhere else. OMR Podcast
The OMR Podcast is Germany’s largest podcast on all things digital marketing, and whatever else that’s piqued our interest. OMR founder Philipp Westermeyer sits down with makers, experts and friends. It’s entertaining brain food guaranteed to cure the boredom of your drive-time commute. OMR Reports
In July 2015, we began publishing our Rockstars reports to give marketing makers a topical deep-dive on prevalent topics. With assistance and insight from industry experts, each issue provides in-depth analysis on a relevant digital topic. The reports, published primarily in German, contain essential tools for effectively dealing with marketing challenges in today’s environment. OMR Jobs
OnlineMarketingJobs.de is our German jobs portal—and the largest jobs portal of its kind in the industry. OMR Jobs has 13.5K subscribers to the weekly newsletter, 86K impressions per month and an excellent and verifiable placement rate at a fair price. OMR Extras
Be it by conducting seminars on relevant industry topics, like the FirstScreen Conference on mobile advertising in Berlin and the New Platform Advertising conference in Hamburg, or by throwing a bash at dmexco in Cologne, we’re always on the lookout for new and exciting ways of bringing industry players and doers together.

25/11/2022

🚨🚨🚨 New episode of the OMR International Podcast 🚨🚨🚨
CEO & Co-founder of eToro, Yoni Assia.
With marketing budgets north of USD 500m and a daily trading volume of USD 5-6b, eToro has become a true heavyweight fintech player since its launch back in 2007. Yoni opened up on the various catalysts for growth, the impact of a very aggressive (and expensive) marketing strategy and what it is about the social components that has given it an advantage over incumbents. Plus, we discussed some of the not too flattering success rates of investors and what lessons every investor—young or old—needs to learn.

In this episode of the OMR Podcast with Scott Peterson, Yoni Assia joined to discuss social trading, the impact of prominent sports advertising and more.

04/11/2022

📣📣📣 NEW PODCAST EPISODE OUT NOW
🟦 🟨 🟥 with Contentsquare CEO & founder Jonathan Cherki.
Founded in 🇫🇷 in 2012, Contentsquare has made sussing out what goes on in the grey margins its mission. By quantifying what happens between data points, Contentsquare gives clients, small and large-scale companies and website operators, the information it needs to prioritize what they need to optimize. Contentsquare has carved out a strong position for itself: USD 1.4B in capital raised this past year, a global workforce of 1500 (1/3 of which is in R&D) and a current valuation of USD 5.4B—plus offices located around the world. In this episode of the OMR Podcast, we discussed what the product actually does, the role of UX in marketing and how beans got Jon to where he is now.

It has been an eventful 12 months for French martech company Contentsquare. From rolling out new AI capabilities and a cookieless solution, among others, they have also been very aggressive on the acquisition and expansion fronts, adding a slew of new offices and doubling its workforce to 1500. And....

13/10/2022

H2O disguised as craft beer, marketed as the "deadliest stuff on earth." Liquid Death has skyrocketed to a valuation of USD 700m—making it the fastest-growing non-alcoholic beverage brand of all time. We're breaking down the marketing strategies used to propel its success and success, as well as the constant criticism following the brand.

Liquid Death sells water disguised as craft beer. Its brash marketing has caused people to take notice—and take aim. OMR breaks down its rise.

30/09/2022

Yes, Cheex is a subscription-based adult-content platform that has all the hallmarks of a Netflix for triple x content. But that is reductive. From paying performers fairly and focussing on female $exuality to offering workshops, magazines and podcasts on the topic, Cheex aims to achieve $exual liberation through exploration and education. In the two years since going live, it's generated 100k subscriptions and netted an annual revenue in the millions.

Cheex aims to create a safe place for consenting adults to explore their sexuality, with a robust content offering and content produced fairly.

26/09/2022

🎤🎤🎤 New episode of the OMR Podcast is LIVE:
With Margrethe Vestager, the EU Commissioner for Competition.
Vestager was instrumental in slapping Google with a record EUR 4b fine last week for antitrust violations. In this episode, Vestager joins OMR CEO Philipp Westermeyer to talk about bringing Big Tech to heel, taking on tech lobbyists and what she has planned next.

For the past 8 years, Vestager has fought the world's biggest tech companies. In the OMR Podcast, she discusses wins, losses and what will happen next.

15/09/2022

With recent ATT restrictions and forays into live sports and app ads, Apple is poised to expand upon its pole position among advertisers world wide—and appears to be hungry for more with plans to nearly double its advertising workforce and add to its in-house technology and inventory. Today, OMR is breaking down what's up in Cupertino and providing some insights into the power struggles going on behind the scenes between the big four.

Industry analysts are predicting Apple's annual ad revenue to increase to USD 30b by 2026. Today, OMR breaks down the possible roadmap.

06/09/2022

True crime is in. From podcasts and YouTube videos to long-form stories in print, true-crime stories captivate millions regularly. But recently, fake true crime is in too. Influencers faking a woebegone fate, Internet detectives propagating conspiracy theories to cash in on purported kidnappings or abuse, all while social media platforms stand idly by as their algorithms spread fakes and rumors. An OMR exclusive report on the fake-crime creator ecosystem.

True crime is in. Recently, so, too, is fake true crime. Influencers faking their own abduction and abuse for reach, attention and, of course, money.

01/09/2022

📣📣📣 NEW PODCAST EPISODE OUT NOW!
🧘‍♀️🧘‍♀️🧘‍♀️ With Headspace CCO Morgan Selzer.

Since becoming CCO a year ago, she has spearheaded content expansion on the platform, which now includes music, guided meditation, sleepcasts and, recently, content focussd exclusively on women’s health. In this episode, we spoke about brand partnerships, mindfullness content beyond meditation, her role in making conversations on mental health less taboo and how Country Music Television helped her learn more about her audience.

Meditate with Yoda or focus with Erykah Badu. For Morgan Selzer, CCO Headspace, mental health content spans more than meditation.

24/08/2022

With inflation on the wrong side of seven percent, rapidly rising energy and food prices are the source of mounting concern among consumers. That’s great news for those dealing in coupons and cashback systems like the Global Savings Group, isn’t it?

With inflation on the wrong side of seven percent, consumers are keen to save more than ever. Great news for startups like Global Savings Group, right?

10/08/2022

It’s called Cider, but it has nothing to do with drinks: Cider is a fast-fashion app based in Hong Kong. To call its rise rapid, is selling it short. In less than two years after launch, it’s reached unicorn status, joining a host of Asian fast-fashion apps to take on Amazon. Today, we’re chugging some Cider and learning about its appeal to a very young target audience and how strategies like drops, liveshopping and never-ending discounts have helped its bubble over.

Founded just two years ago, Cider reached unicorn status. Today, we're chugging on Cider to learn about its appeal and what's fueled its success.

04/08/2022

Philip Pelgen’s first brush with death came as a teenager, decorating coffins of the deceased at his mother's flower shop in Germany. Now he and three other Saarlanders are digitizing death and mourning with their platform Unvergessen.de (not forgotten). We spoke to the team to find out how they hope to destigmatize grief, how it translates to the digital space and what the hell fire-breathers have to do with it all.

Four entrepreneurs from Germany are digitizing death and mourning. The startup founders shared their plans and why they hope to destigmatize death.

28/07/2022

📣 📣 📣 NEW PODCAST EPISODE OUT NOW

👓 👓 👓 with Mister Spex CO-CEO Mirko Dr. Caspar

When Caspar was named CEO in 2011, he inherited a company in limbo. Inconsistent brand positioning, antiquated processes and opaque pricing had consumers unhappy—and revenues stagnating. In this episode, we talked about the steps taken to grow revenue 10x to nearly EUR 120m, the impact of partnering with local opticians and how Mister Spex effectively curates its products and services offline and online for a cutting-edge omnichannel experience.

Today, we welcome CEO of omnichannel prescription eyewear provider Mirko Caspar for a conversation about the past, present and future of eyewear.

Adresse

Lagerstraße 36
Hamburg
20357

Telefon

+4940209310899

Webseite

http://www.omr.com/en

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