Paperlux Studio

14/10/2026

Two kinds of favourites: the ones we make, and the ones we found.
B96 and One Word a Day are made in our own bindery. Next to them: Kaweco, Hightide, Delfonics, Penco and Midori, chosen until the combination felt right.
Curating is design work too. It just comes with better snacks.

14/10/2026

It’s hard to work on your own stuff, agree? 🖤
For the store we developed a typographic system, an image and brand language: inspired by the studio, but with a character of its own. That balance was the interesting part.
The quote on slide 2 is Tibor Kalman, a favourite of ours.
Which detail is your favourite?

14/10/2026

Built in 2023 with AENY , and never shown here until now. 🤍
Our shop-in-atelier, dipped in grey: grey tables, grey everything, and shelves full of colour. In the middle of our bookbindery.
Consider this the overdue house tour. More at paperlux.store

01/10/2026

Twenty.

20 years of paper, sweat and glue.
We never cut a corner.
And we’d do it all again.

01/10/2026

01/10/2026

20 years. Countless projects. One standard: it has to be right.
Every element. Every fold. Every detail.

Here’s a glimpse of what two decades of crafted experiences look like.

21/05/2026

Max didn’t open a laptop first. He opened a drawer.
Specifically, the ones in our bindery filled with lead type — letters cast in metal, carried forward from another era of making things by hand. He started moving pieces around, finding shapes, building something physical before anything digital existed.
That sequence was a deliberate choice. Eric’s whole world is about understanding a material before you ask it to become something. It felt right to work the same way.

The thing we were most insistent on: nothing decorative for its own sake.
The letterforms of the TORTUS wordmark don’t just carry a name — they become a pattern, a texture, a system. Cut from rubber, pressed into paper, repeated across surfaces. The same shapes, doing more than one job.
It’s a small decision that changes everything. You stop looking at a logo and start seeing a language.