Picalike - Market Intelligence

20/12/2023

🎄Christmas outfits are as individual as the holiday itself. 🎄 For some, Christmas is THE family celebration, for others it’s a cozy evening in a small circle. As different as the families are, Christmas is just as different in every home. Everyone has their own interpretation of this special holiday.

👗... and its own dress code 👗

So it’s hardly surprising that every family has developed its own dress code. For some, the dress-up level is unbeatable, for others the Christmas sweater is very popular or the cozy factor with funny pyjamas.

Check our Inspiration!

Christmas outfits are as individual as the holiday itself. For some, Christmas is THE family celebration, for others it's a cozy evening in a small circle. As

13/12/2023

Christmas is just around the corner! We wish you a Merry Christmas with your loved ones and a joyous holiday season!
And right after that comes the turn of the year. We at Picalike and Algorix would like to take this opportunity to thank you for a great, eventful year 2023 - full of surprises and challenges, but also with the overcoming of challenges and resulting successes. We wish you all a happy new year and a fantastic 2024.

29/11/2023

They're finally back: the Christmas markets! Which style do you prefer? Chic or cozy? Black or white? Which would your customers buy? What would you recommend to them? We just can't decide!

27/11/2023

Artificial intelligence is omnipresent these days.

It plays a role in the most diverse areas of our lives and simplifies, accelerates and perfects processes. In e-commerce in particular, it has become indispensable: whether it's optimizing the product range, personalized addressing in e-mails, inventory planning or dynamic product pricing.

Or, as in our case: in product recommendations both onsite and in e-mail marketing. Yet there is still some mistrust towards it. Here we would like to dispel a few myths!

There are many myths when it comes to working with AI. Even when we are talking about visualytics. Find out which they are and what is fact!

26/10/2023

⬆️LIFT UP YOUR EMAIL MARKETING with VISUAL MAIL, the email marketing feature of our VISUALYTICS SUITE. ⬆️

How it works? The logic behind Similarity and Complete the Look can be integrated into your email marketing campaigns just as easily and without in-depth HTML knowledge. Use Visual Mail for customer retention and reactivation. These product recommendation emails can be sent in a GDPR compliant way and without double opt-in. Our image recognition suggests current products that are most similar to products from past purchases.

A FEW POSSIBILITIES ARE:
> Order confirmation mail
> Service and transactional emails
> Customer reactivation campaigns

Read more about it in our Case Study!
https://www.picalike.com/automated-outfits/

How the Witt Group reactivates its customers in a GDPR-compliant manner without additional opt-in and increases its online sales

17/10/2023

More and more often, the view out of the window gives us a dark, gray, rainy view. The fewer hours of sunshine there are in a day, the more important it is that the home office is bright, cozy, warm and yet conducive to concentration.

Reason enough to inspire your customers with tips for the home office. Particularly many items from your assortment are presented when you use sliders. What can this look like? Find out in our blog!

https://www.picalike.com/home-office-and-autumn/

11/10/2023

🍁Summer is definitelly over🍁 When it comes to dresses or other products that were bestsellers during this summer it doesn't have to though. Especially when you want to put them on sale now. 🏷️Combine them in a fashionably way with autumn/winter basics and make the outfit fit to weather all autumn storms ahead. 🍂We got some inspiration for you!

Would you like to talk about the possibilities of Complete the Look or product recommendations in general? Just leave us a note and we will get in touch with you!

www.picalike.com

09/10/2023

Some newsletter disappoint more than they inspire. Why? Because the product recommendations don't show, what we are expecting to see. For example they start with a very pretty scenery, of a beautiful dining table with chairs and decorations. But below you only find products that have nothing to do with what you saw on the image. Instead of the square, long dining table you find a round table. Also the chairs don't match what you saw on the image. That is disappointing for the customers, as they have no idea how to get the products that they got inspired to buy. Are they sold out? Is that why they aren't listed? And are no similar items, that copy the look, available?

With Visualytics the shop doesn't have to disappoint the customers. With Complete the Look you can show exactly the look that is displayed in your mood images. Is one product sold out? That is no problem! Our AI shows alternatives to the products that are really similar.

Would you like to know more about it? Then get in touch with us! www.picalike.com

03/10/2023

Es gibt Dinge, die einfach nicht matchen. Es gibt Farben und Schnitte, die man einfach nicht zusammen tragen kann. Und damit ist nicht in einem Outfit gemeint, sondern noch weiter gedacht: In Partner-Outfits!
Da ist oft etwas Hilfe gern gesehen. Wir kennen es schließlich von Hochzeiten: Hat die Braut ein Kleid in Ivory darf der Bräutigam auf keinen Fall ein Hemd in Weiß tragen, da sonst das Kleid alt und verwaschen wirken könnte anstelle von strahlend.
Andererseits, kann man das Outfit des anderen unterstreichen, wenn man das Outfit des anderen im eigenen etwas aufgreift. Zum Beispiel das Einstecktuch, das zum Kleid passt.
Eine weitere Ocasion, in der es gut ist, wenn das Paar seine Outfits abstimmt ist das zurzeit stattfindende Oktoberfest! Letzte Woche hieß es endlich wieder “O’zapft is!” in München. Nach 2 Jahren Pause findet dieses Jahr wieder das Oktoberfest statt und damit DIE Ocasion für den Dirndl gekommen. Aber was kann der Herr passend zum Dirndl seiner Begleiterin tragen? Schließlich können sie sich mit ihren Outfits gut aufeinander abstimmen. Zeit für dich also, deine Kund:innen mit Dirndln, seinen Kombinationsmöglichkeiten und Partner-Outfits zu inspirieren! Das heißt: Kreiere ein Dirndl-Outfit und das dazu passende Lederhosen-Outfit.
Wie das aussehen könnte? Das zeigen wir gern im Video unten.
PS: Kleiner Tipp am Rande: Dieses Jahr sind vor allem Edelsteinfarben wie Saphir, Rubin und Smaragd angesagt, sowie auch helle Naturtöne wie Rosé und Leinenbraun. Üppige Stickereien, wilde Muster und sehr tiefe Dekolletés gehören der Vergangenheit an. In 2022 wird gern Ton in Ton getragen sowie eher schlichte Modelle aus Stoffen wie Samt oder Leinen.

21/09/2023

The time for layering is here! Especially if you spend the whole day outside, you have to face some challenges at the momen.🌡 Because in the morning the temperatures are usually in the single digits, during the day it gets a warmer, but as soon as the sun is gone, the temperatures quickly go down again. That's when the only thing that helps is the layering look! 🧅

As old-fashioned as the name of this look may sound, it can still look very stylish. If it's done right, that is. You can help your customers do this by offering stylish, but also functional combinations. After all, it's not that easy to find several matching garments that also serve their purpose. ✔

With sliders, you can combine the different functions and stylings. How this can look like? That's what we like to show here! 👉 https://www.picalike.com/this-is-how-layering-is-done-right/

The season of layering is here! You can support your customers by offering stylish but also functional combinations.

19/09/2023

📣Let Images Speak!!! 📣

Why do we always want to put so many words on things? It seems that as soon as we learn how to write and read, we totally forget how much we can say with drawings. Until we play taboo 🤐 But why is it, that from first grade on we start to rely on words? 🖊️

Images so often speak louder than words, as they, like a mindmap, show many words at once. If we take a look at this Outfit i.e. we see so many things at once! We see the different items, from which category they are, which color they are, if the neckline is round or a V, if the sleeves are long or short, if the shoes have high heels or are flat, if many things fit into the handbag or just the mobile and keys. 👜

But that isn't all! We see, if the outfit has an uplifting mood, is playful or elegant, or totally formal and distant. So you can see if what it expresses matches what you feel or want to show. 😎

You get all this information at once and your response is triggered in milliseconds. Tinder is a great example of how your eyes and brain and emotions react instantly and you know right away if you like the person in the image or if you don't. 💑

This also happens right away, when you see an outfit!

Another advantage of working with images is that you get independent of your language skills. 💬Images are international. You don't need to check in google translator how you say sleeves in German, French, Chinese or Arabic. The image of the sweater shows it for you!

You see, images are important because they transmit so much information at once! That is why our recommendation engine is based on them, not on words. 💡But as in every good infographic we like to use words to add more information (Is it organic? From what kind of material? Secondhand? What price? What size?), to make it complete. So we can cover all aspects of the products shown!✔️

Would you like to know more about our recommendation engine? Then get in touch with us!
👉 www.picalike.com

14/09/2023

🧠Artificial intelligence is omnipresent these days. 🧠

It plays a role in the most diverse areas of our lives and simplifies, accelerates and perfects processes. In e-commerce in particular, it has become indispensable: whether it's optimizing the product range, personalized addressing in e-mails, inventory planning or dynamic product pricing. 💡

Or, as in our case: in product recommendations both onsite and in e-mail marketing. Yet there is still some mistrust towards it. Here we would like to dispel a few myths! 🧚‍♀️





There are many myths when it comes to working with AI. Even when we are talking about visualytics. Find out which they are and what is fact!