31/07/2026
The shelf ended. The Touchscreen didn't. 🔥
Revolutionary interactive Barbecue World by Santos sits inside EDEKA Center Florapark in Magdeburg — 7,100 m², around 60,000 products. Only part of the grill range fits on the floor. 🟢
So one interactive kiosk now holds all of it.
✅ Every Santos grill and accessory, browsable
✅ Specs, explanations and prices in seconds
✅ No waiting for a sales assistant
✅ Works even on the manager's day off
Store manager Falko Michael and non-food manager Lukas describe the same effect from two angles: it takes pressure off a limited team, and it makes shopping more relaxed for the customer. While one colleague is in a sales conversation, the next customer is already browsing options.
The team feels it too 💚 — and new colleagues answer detailed questions with the screen instead of guessing.
Better conversations, not fewer. 🥂