SMAL Design & Development

SMAL Design & Development Located in the USA and Europe SMAL designs, develops and delivers iconic brands, products and servic SMAL might not be what you first thought it would be.

We design, develop and deliver iconic brands, products and services in the physical and digital space. Our multidisciplinary team holds experience that spans over decades and with that, has been involved in some of the most groundbreaking projects across multiple industries around the world. Find us in the creative hub, Munich, and in the technology mecca San Francisco. If anything, it’s the SMAL details that (will) matter most!

Crossing the finish line with a fresh new look 🏁 Fanatec’s redesigned website is live — bringing sharper visuals, strong...
06/05/2025

Crossing the finish line with a fresh new look 🏁 Fanatec’s redesigned website is live — bringing sharper visuals, stronger storytelling, and a more refined digital presence to a brand that defines performance.

We partnered with the team to elevate the visual experience across the site. From new product photography to brand touchpoints, each page was crafted to feel premium, focused, and built with intention.

Launching a site is just the start. Ready to elevate your brand experience from digital to physical? Let’s make it happen. Link in bio.

Choice overload is real—and it’s costing you conversions 📉⁠⁠Hick’s Law shows us that the more options you offer, the lon...
14/04/2025

Choice overload is real—and it’s costing you conversions 📉⁠

Hick’s Law shows us that the more options you offer, the longer it takes for users to decide. And in digital products, slower decisions often mean no decisions at all.⁠

It’s not about limiting freedom—it’s about designing for clarity.⁠

✅ Implement a clear visual hierarchy⁠
✅ Simplify choices with filters and categories⁠
✅ Use clear, concise product information⁠
✅ Highlight key products and recommendation⁠


Save this if you’re rethinking your product page—or planning your next redesign 💡⁠

This Pride summer, our SMALies took part in an insightful Q***r equality and inclusion workshop.⁠⁠We explored the use of...
06/08/2024

This Pride summer, our SMALies took part in an insightful Q***r equality and inclusion workshop.⁠

We explored the use of inclusive language, discovered active ways to be supportive allies, and gained a deeper understanding of the importance of LGBTQ+ awareness in the workplace.⁠

A huge thank you to for leading this event and helping us become better team members 💜⁠

Happy Pride 🏳️‍🌈

Soaking up patio season 🌞 It was great coming together for a barbecue with our partner . The evening was full of good fo...
19/07/2024

Soaking up patio season 🌞 It was great coming together for a barbecue with our partner . The evening was full of good food, engaging conversations, and team bonding.⁠

After dinner we enjoyed beautiful views from our office rooftop. Here’s to more successful collaborations in the future! 🍔🌭⁠

We're back with more insight into our collaboration with  on their new product line: Neo 🤍We kicked off the strategy pha...
07/06/2024

We're back with more insight into our collaboration with on their new product line: Neo 🤍

We kicked off the strategy phase by redefining Neo's target audience. Elgato was previously focused on experienced content creators, but with Neo they aimed to reach a wider market with more accessible products. Our goal was to create a visual language that welcomes both seasoned and new users.

The pastels and round corners give Neo a fresh and approachable feel. We incorporated black website elements to ground the design. We are thrilled with how the branding for this product line turned out! 🎊

Head to our website to discover how our strategy and branding services can give you an impactful presence. Let's build something amazing together 😍

Enphase is technical yet approachable. Our work is all about translating the experience of Enphase innovative solar tech...
28/06/2022

Enphase is technical yet approachable. Our work is all about translating the experience of Enphase innovative solar technology to the world and answering the question: what does pure solar energy at home feel like? ☀️😎

We also designed and defined product documentation files, which help end customers as well as solar professionals to set...
28/06/2022

We also designed and defined product documentation files, which help end customers as well as solar professionals to set up any Enphase product in an easy and efficient way. 💻📒

Our partnership with Enphase has led us to design & develop their new digital brand experience. This includes everything...
28/06/2022

Our partnership with Enphase has led us to design & develop their new digital brand experience. This includes everything from UI design and micro animations to imagery.
Our goal? Making the Enphase solar products shine! ☀️ 🎉


Adresse

ZielstattStr. 36
Gräfelfing
81379

Öffnungszeiten

Montag 08:00 - 20:00
Dienstag 08:00 - 20:00
Mittwoch 08:00 - 20:00
Donnerstag 08:00 - 20:00

Telefon

+498986306400

Benachrichtigungen

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