Shau Chung Shin not Ching Chang Chong

Shau Chung Shin not Ching Chang Chong Designing shared understanding | Fun, hands-on trainings in visual communication for researchers & communication professionals | Not Ching Chang Chong

Die Effektivität unterhaltsamer Kommunikation wird anhand vieler Beispiele belegt. Eine Auswahl unserer Kreationen und die anderer publizieren wir für Euch auf dieser Facebookseite.

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Let your customers experience your benefit, in a lighthearted and involving way! The value of entertaining communication becomes obvious in countless examples. We selected some our creations and those of others for you on this page.

06/08/2026

When it comes to visual design, your eyes are your most important tool. Take good care of them!

As a visual designer, I have spent decades working in front of a screen. It’s hard on your eyes.

In recent years, I have realized that I need to take care of my eyes, so I intentionally choose to give them more breaks. I increased the time I spend outdoors doing activities that use my eyes differently. For example, I started sailing five years ago, and every sailing trip is a vacation for my eyes.

For the last four days, I went on vacation with members of my water sports club. We sailed Polyfalks in Friesland, Netherlands. Despite the lack of sleep, mosquitoes, scorching heat, lack of regular showers, and nervous sailing partners, it was relaxing and energizing, as always. ❤️

I experienced injustice early in life. In my family and in society—and I didn’t like it.Perhaps that’s why I have always...
12/07/2026

I experienced injustice early in life. In my family and in society—and I didn’t like it.

Perhaps that’s why I have always been drawn to initiatives and people who challenge these injustices.

When my peers started working at advertising agencies promoting to***co and luxury cars, I couldn’t bring myself to join them. So I looked for alternatives. When my bosses laughed at my idealism and said it was all about money, I felt naïve. Deep down, though, I refused to accept that.

Working with researchers made me feel at home in the best possible way. Of course, science isn’t free from injustice. But I meet more people who are driven by curiosity, motivated by purpose, and committed to making the world a little better.

Collaborating with researchers on this shared mission is one of the most rewarding parts of my work.



Today, I help researchers, science communicators, and research organizations use strategic visual communication to increase visibility, build shared understanding, and strengthen the impact of their work.

Together, we create scientific posters, presentations, figures, and other communication materials that help the right people understand the research—and act on it.



I believe visual communication is about much more than making things look good. It’s about creating connection. When people understand each other more easily, trust grows. Collaboration becomes possible. And that’s how science creates even greater impact.



Through hands-on trainings and consulting, I teach practical design principles that help teams communicate more clearly, increase their visibility, and create visual materials they feel confident sharing.

Curious whether this could help you or your team? I’d love to chat: 👉https://zeeg.me/shauchungshin/20min

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The photo shows me with members of the Diversity Group at the Max Planck Institute of Biophysics, where I work alongside researchers and professional staff to help make our Institute a more inclusive place.

Good research alone isn’t enough to make it seen.I know this from experience. When I started my own design studio, it to...
26/05/2026

Good research alone isn’t enough to make it seen.

I know this from experience. When I started my own design studio, it took me a while to understand that the quality of your work and the way you present it are two completely different things. During that time, good ideas got rejected, opportunities were lost, and sometimes payment didn’t come through—not because the work wasn’t good, but because its value wasn’t coming across clearly enough.

Today, I support researchers and science communicators at exactly that point. My workshops are about making your research visible in a way that ensures it is understood, remembered, and carried forward.

In one to two days, you learn how to structure your content clearly and present it visually in a way that lets it have its full impact. We work directly on your own materials—so you don’t just leave with new knowledge, but with concrete results you can use straight away.

You’ll develop, among other things:

👉 scientific graphics that make even complex content easy to grasp quickly
👉 presentations and posters that guide the audience rather than overwhelm them
👉 visuals suited for social media and media outreach
👉 design principles that save you time in the long run and increase your visibility

Imagine your next presentation isn’t just heard—but truly understood. Your graphics aren’t skimmed over, but looked at more closely. And your research reaches people outside your immediate field.

That’s exactly what this is about.

Your research deserves to be seen. Let’s make sure it is.

👉 Free 20-min discovery call—link in bio.

17/04/2026

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Kaulbachstraße 10
Frankfurt
60594

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