Shau Chung Shin not Ching Chang Chong

Shau Chung Shin not Ching Chang Chong Designing shared understanding | Fun, hands-on trainings in visual communication for researchers & communication professionals | Not Ching Chang Chong

Die Effektivität unterhaltsamer Kommunikation wird anhand vieler Beispiele belegt. Eine Auswahl unserer Kreationen und die anderer publizieren wir für Euch auf dieser Facebookseite.

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Let your customers experience your benefit, in a lighthearted and involving way! The value of entertaining communication becomes obvious in countless examples. We selected some our creations and those of others for you on this page.

Good research alone isn’t enough to make it seen.I know this from experience. When I started my own design studio, it to...
26/05/2026

Good research alone isn’t enough to make it seen.

I know this from experience. When I started my own design studio, it took me a while to understand that the quality of your work and the way you present it are two completely different things. During that time, good ideas got rejected, opportunities were lost, and sometimes payment didn’t come through—not because the work wasn’t good, but because its value wasn’t coming across clearly enough.

Today, I support researchers and science communicators at exactly that point. My workshops are about making your research visible in a way that ensures it is understood, remembered, and carried forward.

In one to two days, you learn how to structure your content clearly and present it visually in a way that lets it have its full impact. We work directly on your own materials—so you don’t just leave with new knowledge, but with concrete results you can use straight away.

You’ll develop, among other things:

👉 scientific graphics that make even complex content easy to grasp quickly
👉 presentations and posters that guide the audience rather than overwhelm them
👉 visuals suited for social media and media outreach
👉 design principles that save you time in the long run and increase your visibility

Imagine your next presentation isn’t just heard—but truly understood. Your graphics aren’t skimmed over, but looked at more closely. And your research reaches people outside your immediate field.

That’s exactly what this is about.

Your research deserves to be seen. Let’s make sure it is.

👉 Free 20-min discovery call—link in bio.

17/04/2026
How much I was looking forward to writing about this year’s motto! 😃 I love it, though I still need to grow into it. 😆 I...
29/01/2026

How much I was looking forward to writing about this year’s motto! 😃 I love it, though I still need to grow into it. 😆 It’s like a bowl that will fill itself over the course of the year. You decide what goes into it. Your motto is the gatekeeper.

BIG! How I will bring this motto to life in 2026:

Dream BIG! 💭

When I was a child, my father used the traditional method of motivating us by instilling fear. He painted a dark picture of my future. “You’ll end up cleaning houses!” was something he regularly told me. In an academic household like ours, that was the equivalent of failing.

At school, we were never taught to dream big. Perhaps teachers would encourage big dreams if you were an exceptional overachiever.

Hence, dreaming big never occurred to me as a child. But better late than never! I will work on my BIG dreams in 2026! 😀

Take BIG steps! 👣

I took big steps when I had support. When my parents held my hands while I took my first steps. When my father coached and trained me to ride a bike.

As an adult, with the support of trainers, coaches, and mentors, I started dreaming BIG because they saw potential in me that I hadn’t recognized yet. They encouraged and valued me. They made me doubt my beliefs, pushed me to take the next step, and gave me a kick in the butt when I needed it.

This year, I am seeking support to help me achieve my BIG dream and take BIG steps in my business.

Learn BIG lessons! 🎓

BIG steps come with BIG lessons. I will experiment, experience setbacks, and have my doubts. However, new insights will help me refocus. That’s what I’m looking forward to.

What do people need that I love and am good at doing? What exactly do they need? Who would pay for it? I look forward to discovering my ikigai. 💛

What’s your motto for 2026?

Bringing together the three most important stakeholders may seem straightforward, yet the reality is more complex.It is ...
18/01/2026

Bringing together the three most important stakeholders may seem straightforward, yet the reality is more complex.

It is not uncommon for people with schizophrenia, their family members, and their professional caregivers to be pulling in different directions.

So how can we overcome the barriers that separate us?

Barriers that consist of ignorance, symptoms, lack of time, language barriers, stress, fatigue, and stigma.

At the launch event of the FIPPS Frankfurt website, my installation of more than 200 quotes from those affected, family members, and professionals reconciles and reminds us that we all want the same thing: the best possible support for those affected.

I thank my advisory board colleagues Uta Rosseck and Ree for implementing this moving installation, and Robert Bittner, Mishal Qubad, and colleagues for their support!

In 2026, I will continue to support .ffm with the belief that meaningful progress grows out of shared responsibility and mutual understanding.



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Bringing together the three most important stakeholders may seem straightforward, yet the reality is more complex.It is ...
18/01/2026

Bringing together the three most important stakeholders may seem straightforward, yet the reality is more complex.

It is not uncommon for people with schizophrenia, their family members, and their professional caregivers to be pulling in different directions.

So how can we overcome the barriers that separate us?

Barriers that consist of ignorance, symptoms, lack of time, language barriers, stress, fatigue, and stigma.

At the launch event of the FIPPS Frankfurt website—which educates people about schizophrenia and helps them to easily find local support—an installation of more than 200 quotes from those affected, family members, and professionals reminds us that we all want the same thing: the best possible support for those affected.

I thank my advisory board colleagues Uta Rosseck and Hannah Ree for implementing my idea, and Robert Bittner, Mishal Qubad, and colleagues for their support!

In 2026, I will continue to support FIPPS with the belief that meaningful progress grows out of shared responsibility and mutual understanding.



📸 Peter Kiefer

How can I know if I will live another 49 years? I can’t. That’s why I started counting backwards. I want to enjoy life m...
11/01/2026

How can I know if I will live another 49 years? I can’t. That’s why I started counting backwards. I want to enjoy life more and leave something good behind. Read on to find out what my 2025 looked like. 🔗 in bio.

Could clear, bold poster designs benefit your scientific career? I believe they can.When I attended my first poster sess...
18/11/2025

Could clear, bold poster designs benefit your scientific career? I believe they can.

When I attended my first poster session at my institute two years ago, it completely changed how I viewed posters. They weren’t just printed presentations—they were conversation starters, collaboration openers, and even the beginning of new friendships. I remember wishing we could have a session like that every week.

At a small internal event, design might not change much. But at a conference with 300 posters? The visual competition becomes real. That’s where a clear, striking design can make a noticeable difference.

There’s evidence that strong visual communication helps you stand out, attract more people to your work, and open up new scientific opportunities. And learning to express your research in a concise, appealing, audience-friendly way is a skill that pays off far beyond conferences.

If you want to dive deeper into that evidence, I wrote a blog post here: https://shau-chung-shin-not-ching-chang-chong.com/evidence-behind-scientific-poster-design/

On October 12, I document my day with 12 photos. I’m in Hamburg, after attending the wedding of my friend Ana. Read abou...
15/10/2025

On October 12, I document my day with 12 photos. I’m in Hamburg, after attending the wedding of my friend Ana. Read about my personal choices and preferences on a hectic travel day.

18/07/2025

I like feeling like a world citizen. I like having the freedom to travel wherever I want. I like feeling like I can get along wherever I am.

I have always thought that one day, the world would have only one ethnicity because we would all be mixed. Now, however, this idea seems far from reality.

Today, I enjoyed being back in a city where I lived for six months as a student and have visited since childhood. Taipei.

Great food, great people, and great designs.

There was just one stain on my otherwise perfect experience today: an apparently frustrated vendor of a small shop who overheard us speaking German. He refused to sell us anything, arguing that we were impolite after my mother (who is from Taiwan) slightly lifted the blanket that covered part of what he was selling.

“Maybe it’s acceptable in your country, but here in Taiwan, lifting the blanket without asking is considered impolite. I don’t sell to uncouth people.”

From a monocultural standpoint, I will always be the foreigner, “the other.” I look different in non-East Asian countries and speak a different language in non-German countries.

That’s why I love being in multicultural groups and environments. I live in a city with these groups, and I have a job in this kind of environment.

It’s where I feel I belong. There, I’m just Shau Chung, not “the other.”

Adresse

Kaulbachstraße 10
Frankfurt
60594

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