05/05/2026
And here’s the recap from our trip with WordPress VIP at the CMO Insight Summit in Amsterdam 🇳🇱 (told you it was a busy last week):
The standout format this year: the talk tracks.
The smaller groups were structured more like workshops than panels. And the focus on single topics made each conversation more impactful and direct.
The interesting takeaway our team found is that many companies are facing similar challenges:
Decentralized governance,
brand disconnect across regions,
and misaligned content oversight.
These are challenges not unique to a single industry or organization. They’re actually commonplace, especially at the enterprise level, but the beauty is that most of these challenges can be solved or eased through a single multinational website solution.
Addressing these real-world challenges on a one-on-one basis is what really made the difference at this summit. And spending time alongside the WordPress VIP team allowed us to get a deeper understanding about the current enterprise digital landscape.
A big shout-out to everyone we met, and we’re already looking forward to the next one!
Delon Petzer, Harry Groen, Jade Engelbrecht, Oliver Gadow, Hazem EL Taha, Kivanc Ozuolmez