KittoKatsu Branding

KittoKatsu Branding KittoKatsu. Brand Strategy & Design. Agentur für Markenführung & Design. Wir inspirieren, stärken und gestalten Marken, die unser Leben positiv verändern.

10 years of Parklife Düsseldorf 💚Hard to believe it’s been 10 years already. Happy to have been along for the ride for s...
22/07/2026

10 years of Parklife Düsseldorf 💚

Hard to believe it’s been 10 years already. Happy to have been along for the ride for so many of them and even happier to give the identity a little revamp for the anniversary 🦆🙌

Have a lovely summer time everyone!

We were honored to take home 4 German Brand Awards for Excellence in Brand Strategy & Creation this year - including one...
01/07/2026

We were honored to take home 4 German Brand Awards for Excellence in Brand Strategy & Creation this year - including one Gold Award 🥇 🥳👏👏

Huge thanks to our talented team and amazing clients Kümmerlein und Grolman Group! 🫶

German Design Council

16/06/2026

Loud enough to be heard.
Clear enough to make a point.

We were happy to develop the visual identity for “Sei laut. Sei klar.” an initiative by Medienanstalt NRW supporting media projects that stand up for democracy and social cohesion.
Building on their existing identity, we created a bold typographic framework and dynamic design elements for the call for entries. Because democracy needs voices.
And voices need visibility.

16/06/2026

Loud enough to be heard.
Clear enough to make a point.

We were happy to develop the visual identity for “Sei laut. Sei klar.” an initiative by Medienanstalt NRW supporting media projects that stand up for democracy and social cohesion.

Building on their existing identity, we created a bold typographic framework and dynamic design elements for the call for entries. Because democracy needs voices.
And voices need visibility.

06/05/2026

Before you decide how it looks,
decide what it’s for.

German/Chinese brand Jooma 美仁 was among the first to introduce plant-based yogurt to the Chinese market.At the time, pla...
28/04/2026

German/Chinese brand Jooma 美仁 was among the first to introduce plant-based yogurt to the Chinese market.
At the time, plant-based alternatives were still unfamiliar.

The dairy aisle wasn’t. It was crowded,
competitive, and full of visual noise.

The brief was simple:
Make it stand out.
Make its German origin visible.

In China, “German quality” is a strong signal.
But it only works if it becomes visible.
So instead of following category codes,
we made a conscious break.

Because differentiation doesn’t happen in strategy decks.
It happens on shelf.

The result:
Jooma became a distinct brand in one of the most competitive markets, reaching up to 70% market share in its category. And ultimately, leading to a successful exit.

21/04/2026

Since Kuma became the public face of KittoKatsu, many of you have been asking how Ando is taking the news.

With more than 10 years in the agency, he has transcended the need for fame.
He much prefers his current role as the grey, or rather black, eminence behind the scenes.

.kuma

17/04/2026

Sometimes your design becomes a small part of something bigger.

A couple of years ago we designed the logo and identity for the Munich-based life science startup Tubulis, which develops targeted cancer therapies using antibody–drug conjugate (ADC) technology.

Last week the (not so small anymore) company agreed to be acquired by Gilead Sciences in a deal worth up to $5 billion.
We’re very happy for the founders and the whole team and excited to see their work on new cancer therapies continue on a much bigger scale 🙌

Summer semester 2026.Back teaching Brand Strategy at HSD Düsseldorf.Why I do it?Because designers who understand strateg...
07/04/2026

Summer semester 2026.
Back teaching Brand Strategy at HSD Düsseldorf.

Why I do it?
Because designers who understand strategy become better designers. And because most design programs don’t teach three things that actually make the difference:

Brand IP.
Emotional intelligence.
Business understanding.

Or

What a brand owns.
What people feel.
What a business needs.

That’s what I teach. Not because it sounds good on a website,
but because it makes the work better.


Adresse

Königsalle 14
Düsseldorf
40212

Öffnungszeiten

Montag 09:00 - 18:00
Dienstag 09:00 - 18:00
Mittwoch 09:00 - 18:00
Donnerstag 09:00 - 18:00
Freitag 09:00 - 18:00

Telefon

+4921197175500

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