ebene1 Kommunikation GmbH

27/01/2025

Deepseek is currently making big moves in China, so the question arises: Is China already ahead of America in AI development?

20/01/2025

We are currently waiting for President Trump to take office. Please bear with us!

03/12/2024

FOMO (Fear of missing out) is wild, isn’t it? Like, imagine a perfume that’s only sold in December 2024 and then p**f, gone forever. People would sprint to get it. Why?

- It’s only here for a hot second, so you feel the pressure to grab it.
- Knowing it’s exclusive makes it feel way cooler. Who doesn't want something others can't have?
- Scarcity makes stuff seem more valuable. If it's rare, it must be worth it.

If your business isn’t using this trick, you’re leaving money on the table. Limited-time offers work because no one wants to miss out. Simple as that. So...what’s your “only in December” thing?

28/11/2024

25/11/2024

Do you sell cars? Elon asks on X.

Jaguar posted a 30-second ad on their X account and people had a lot to say about it. The ad showed models wearing colorful clothes, but there were no cars or even the famous leaping jaguar logo. It didn’t sit well with a lot of viewers.

Jaguar’s managing director, Rawdon Glover, defended the ad in an interview with the Financial Times. He said it wasn’t meant to be "woke" but admitted the message got lost in what he called "a blaze of intolerance."

"We need to re-establish our brand and at a completely different price point, so we need to act differently. We wanted to move away from traditional automotive stereotypes," he said.

"If we play in the same way that everybody else does, we'll just get drowned out," he added.

He also said they want to bring in new customers (without) pushing away their current ones.

It’s definitely a risky move. Ads like this can either work really well or not at all. Will it work for Jaguar? Only time will tell.

19/11/2024

Otto’s Coffee Shop in Sevenoaks, Kent, just went all-in on ditching disposable coffee cups. Over a month, they collected 15,000 tossed cups and turned them into a bold, in-your-face visual statement that you can’t ignore.

Standing up for sustainability is awesome, but it does mean giving up a bit of convenience. Now all customers have to bring in their own cups. Every business has to decide if that trade-off works for them. But posts like this are a great way to go viral and get people talk about your business!

18/11/2024

Here’s the deal with Ryanair roasting their customers: they’re leaning into this trend where brands use humor and honesty, even if it’s a bit "harsh". Instead of the usual polite responses, they call people out for things like forgetting their boarding passes or complaining about extra fees – and weirdly, people love it. The bluntness makes them seem more real and less like a boring company.

This isn’t the first time a brand’s done something like this. Wendy’s started roasting people on Twitter a while back and it got huge. Turns out, people like it when brands have some attitude and don’t take themselves too seriously.

18/11/2024

14/11/2024

It’s pretty interesting how the viral Dubai chocolate trend connects to something called the “Lipstick Effect.” Basically, when the economy isn’t doing great, people look for small, affordable treats that lift their mood without costing too much. A great example of this happened during the Great Depression in the 1930s, when sales of lipstick actually went up (despite) widespread financial struggles. It was an easy way for people to enjoy a little luxury. Now, chocolate seems to be filling that role – a "small treat" that feels good without the stress of overspending.

13/11/2024

We crafted deliciously eye-catching visuals for Delina to boost their connection with customers. Our designs showcase the fresh quality of Delina’s products, making them stand out across sales platforms. With appealing packaging, Delina’s brand now looks as irresistible as it tastes!

Curious about what visuals we can create for your products? Send us a message and let’s talk!

11/11/2024

Did you know?

- After the 2016 U.S. election, news sites like The New York Times gained TONS of new subscribers by focusing on political updates.

- During the 2008 financial crisis, Dollar stores grew fast as people needed cheaper shopping options, making HUGE profits.

- In the COVID-19 pandemic, Zoom and Amazon became must haves for remote work and online shopping, reaching RECORD SALES.

- After the Great Depression, beauty brands like L'Oréal sold small, affordable luxuries, showing people still buy little "treats" during hard times.

- Following Hurricane Katrina, Home Depot and Lowe’s saw a sales BOOST by supplying emergency and rebuilding products.

It’s up to you how you handle times like these. And remember, if you need a hand, we’re just an email away!

06/11/2024

Gary Halbert, an expert in direct response copywriting, asked in his class once:

"If we're going to have a contest about selling burgers and I give you a choice to have ANYTHING that will help you sell burgers, what do you want to have?"

His students told him: the best burger in town, the juiciest meat, the best bun, etc.

He then said, "I will just choose one thing. And I guarantee I'm going to kick all your assess when we have the contest.

You can get all the best burgers and the tastiest meat in town. But give me one thing and I'll beat all of you: A STARVING CROWD."

It doesn’t matter if you’re not a top copywriter or don't have the best certifications. When you serve a market with a strong need, you are more likely to succeed.