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Smart In Media

Name: Smart In Media
Address: Gleueler Straße 249, Cologne, 50935, DE
Telephone: +4922199994300

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Smart In Media

As a solution partner for digital pathology, Smart In Media is the market leader in supporting you i By physicians for physicians!

As #1 solution partner and leader for digital pathology, Smart In Media moves pathologists quickly forward in diagnostics and teaching: With many years of experience, we support you from small solutions to full digitization. In favor of faster diagnoses, you can use it to consult colleagues digitally immediately, diagnose independently of time and place, and use artificial intelligence for routine tasks.

11/10/2026

𝗛𝗲𝗺𝗮𝘁𝗼𝗹𝗼𝗴𝘆 𝗶𝘀 𝗴𝗼𝗶𝗻𝗴 𝗱𝗶𝗴𝗶𝘁𝗮𝗹. Today at 15:30, see what comes after the scan—live at the DGHO 2026 Annual Meeting in Vienna.

Join Martin Weihrauch, M. D., hematologist, oncologist and Smart In Media’s Chief Medical Officer, for two live sessions at the Scopio Labs booth:
📅 𝗧𝗼𝗱𝗮𝘆, 𝗦𝘂𝗻𝗱𝗮𝘆, 𝟭𝟭 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 | 𝟭𝟱:𝟯𝟬–𝟭𝟲:𝟬𝟬
📅 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄, 𝗠𝗼𝗻𝗱𝗮𝘆, 𝟭𝟮 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 | 𝟬𝟵:𝟯𝟬–𝟭𝟬:𝟬𝟬
📍 Scopio Labs 𝗯𝗼𝗼𝘁𝗵 𝗫𝟱.𝟮𝟳 | Main Hall X5 | Austria Center Vienna

How do you turn a digital blood or bone marrow smear into a case you can explore, annotate and discuss with colleagues across locations—even while working from home?

See Scopio’s high-performance hematology scanners and discover how their scans connect with PathoZoom® Digital Lab. Explore specimens down to individual cells, share annotations and findings, and see how colleagues can review the same case together—even from different locations.

Martin Weihrauch, M. D., will also demonstrate PathoZoom® SmartAssist: select relevant image regions, combine screenshots from different slides and ask focused questions about morphology and medical background information. Explore the answers through follow-up questions, without leaving the open case.

As guests at the Scopio Labs booth, we’re also introducing our wider hematology portfolio throughout the day. Discover how AI-assisted bone marrow cell analysis can complement microscopy, and explore Digital Campus Hematology: expert-led teaching videos and more than 700 digitized specimens for interactive morphology learning.

Saturday’s conversations with visitors gave Corina Turner, Smart In Media’s Head of Global Marketing, and the Scopio Labs team with Crispin Graham and Nejat Çatalbaş valuable insights into what hematologists want from digital microscopy. Today and tomorrow, we look forward to showing you what these possibilities look like in practice.

Attending DGHO in Vienna? Bring your workflow questions to booth X5.27—and join one of the live sessions to see the tools in action.

08/10/2026

𝗛𝗲𝗺𝗮𝘁𝗼𝗹𝗼𝗴𝗶𝘀𝘁𝘀: 𝗯𝗿𝗶𝗻𝗴 𝗯𝗹𝗼𝗼𝗱 𝗮𝗻𝗱 𝗯𝗼𝗻𝗲 𝗺𝗮𝗿𝗿𝗼𝘄 𝗺𝗶𝗰𝗿𝗼𝘀𝗰𝗼𝗽𝘆 𝘁𝗼 𝘆𝗼𝘂𝗿 𝘀𝗰𝗿𝗲𝗲𝗻. 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝘁 𝗹𝗶𝘃𝗲 𝗮𝘁 𝗗𝗚𝗛𝗢 𝟮𝟬𝟮𝟲 𝗶𝗻 𝗩𝗶𝗲𝗻𝗻𝗮.

Join Smart In Media at the Scopio booth to see what our new partnership brings to your workflow—from high-resolution slide scanning to case sharing and integrated AI assistance.

𝗦𝗰𝗼𝗽𝗶𝗼’𝘀 𝗵𝗲𝗺𝗮𝘁𝗼𝗹𝗼𝗴𝘆 𝘀𝗰𝗮𝗻𝗻𝗲𝗿𝘀 digitize blood and bone marrow smears. 𝗣𝗮𝘁𝗵𝗼𝗭𝗼𝗼𝗺® 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗟𝗮𝗯, Smart In Media’s diagnostic platform with Image Management System (IMS) lets you explore specimens down to individual cells and review cases with colleagues across locations—including from your office or home through secure institutional access.

𝗧𝗵𝗲 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁: 𝗣𝗮𝘁𝗵𝗼𝗭𝗼𝗼𝗺® 𝗦𝗺𝗮𝗿𝘁𝗔𝘀𝘀𝗶𝘀𝘁

Select image regions, combine screenshots from multiple slides and ask SmartAssist focused questions about morphological features and relevant medical background information. Continue the conversation with follow-up questions—all within the open case. Digital Lab also supports integrations with additional AI tools.

𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝘀𝗽𝗲𝗰𝗶𝗺𝗲𝗻𝘀 𝗹𝗶𝘃𝗲 𝘄𝗶𝘁𝗵 𝗠𝗮𝗿𝘁𝗶𝗻 𝗪𝗲𝗶𝗵𝗿𝗮𝘂𝗰𝗵, 𝗠. 𝗗., and see how quickly you can share a case and discuss findings with colleagues.

A hematologist and oncologist with over 20 years of clinical experience at University Hospital Cologne, Martin Weihrauch, M. D., is Chief Medical Officer and founder of Smart In Media.

📅 𝗦𝘂𝗻𝗱𝗮𝘆, 𝟭𝟭 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 | 𝟭𝟱:𝟯𝟬–𝟭𝟲:𝟬𝟬
📅 𝗠𝗼𝗻𝗱𝗮𝘆, 𝟭𝟮 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 | 𝟬𝟵:𝟯𝟬–𝟭𝟬:𝟬𝟬
📍 𝗦𝗰𝗼𝗽𝗶𝗼 𝗯𝗼𝗼𝘁𝗵 | Austria Center Vienna

Join us, explore the specimens and bring your questions.

06/10/2026

🔬 Digital pathology is already here. But every lab starts from a different place.

Two days of conversations at the Bundeskongress Pathologie in Berlin highlighted the range of approaches: from fully analog labs to institutes already fine-tuning digital workflows and exploring AI agents.

One topic kept coming up: the flexibility to report cases from home—and its role in attracting and retaining pathologists.

Corina Turner and Daniel Becker demonstrated how digital workflows can connect:
📸 From the digital grossing station
🔬 Through manual slide digitization at the microscope
💻 To diagnostic review in PathoZoom® Digital Lab, with its integrated image management system and AI AppStore

From barcode labels to the entire workflow, every lab has its own requirements. Digitalization needs to fit the way your team works.

Thank you to everyone who stopped by, shared insights and explored the possibilities with us!

💬 What’s the next digital step for your lab?

21/09/2026

The exhibition halls at may be empty now. The conversations are not.

Many of the discussions that began in Stockholm are already continuing across borders, institutions, and companies.

For four intensive days, pathologists from Europe, the Americas and Asia explored our digital pathology solutions. Interest was particularly strong in PathoZoom® Digital Lab and PathoZoom® LiveView Macro, while the public debut of PathoZoom® SmartAssist attracted considerable attention.

The real value of the ECP, however, went far beyond product demonstrations. We discussed concrete workflows and future projects, welcomed our long-standing sales partners from the Czech Republic and Greece together with their customers, received new distributor inquiries, and explored opportunities for closer collaboration with leading industry partners and pathology organizations.

The clear message from Stockholm: digital pathology is rapidly moving from innovation to operational necessity. The market is looking for open, connected solutions that create practical value across the diagnostic workflow.
Thank you, Stockholm. See you next year in Maastricht.

11/09/2026

𝗠𝗲𝗲𝘁 𝘆𝗼𝘂𝗿 𝗦𝗺𝗮𝗿𝘁𝗔𝘀𝘀𝗶𝘀𝘁: 𝗺𝘂𝗹𝘁𝗶𝗺𝗼𝗱𝗮𝗹 𝗔𝗜, 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝗶𝗻𝘁𝗼 𝘆𝗼𝘂𝗿 𝗜𝗠𝗦.
The next era of pathology AI will be defined not only by model performance, but by how intelligently AI is integrated into the pathologist’s workflow.

At ECP 2026, Smart In Media will publicly unveil PathoZoom® SmartAssist – our new AI assistant developed specifically for pathology and embedded into the Image Management System (IMS) of our diagnostic platform PathoZoom® Digital Lab.

Directly from an open case, pathologists can select relevant image regions, combine images from different slides or stains, and ask contextual questions – without switching applications or interrupting their workflow.

SmartAssist brings image context, pathology knowledge, and conversational AI together where they can create the greatest value: directly within the case. The pathologist remains firmly in control of the diagnosis.

As an open, vendor-neutral IMS, PathoZoom® Digital Lab is designed to integrate scanners and AI applications from multiple providers within one connected environment.

Visit us at ECP 2026 and experience the public premiere of SmartAssist – a novel, powerful AI-driven addition to our platform, and a further step in our mission to support pathologists by reducing the time and cost of slide reading while improving the consistency and quality of the review process.

📍September 13–15 | ECP 2026 Stockholm
🔬Smart In Media | Booth #406

Book your personal preview:
https://eu1.hubs.ly/H0yglrB0

03/09/2026

𝐖𝐡𝐞𝐫𝐞 𝐝𝐨𝐞𝐬 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐩𝐚𝐭𝐡𝐨𝐥𝐨𝐠𝐲 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐬𝐚𝐯𝐞 𝐭𝐢𝐦𝐞 𝐚𝐧𝐝 𝐦𝐨𝐧𝐞𝐲?
Published studies report time savings of 12–30% through digital pathology, depending on the use case and laboratory workflow. But where exactly does this value come from? And which digital step creates the greatest impact for your organization?

At ECP 2026, we will not only demonstrate technology. At Smart In Media Booth 406, we will explore the business cases behind it:
🔹 How smart grossing can strengthen documentation and enable remote expert support 🔹 How digital microscopy can accelerate collaboration and second opinions
🔹 How an open Image Management System can improve access, case distribution and diagnostic workflows
🔹 How scanner-independent architecture protects existing investments
🔹 How AI and intelligent workflow tools can help pathologists work more efficiently

Visitors can experience the entire connected workflow, bring their own slides for live scanning on the new Hamamatsu NanoZoomer S540 and receive exclusive previews.

Our team in Stockholm – Jessica Frohnhöfer, Jens Mallow, Corina Turner, Manuel García Castejón, Dr. Detlef Finkler and Dr. Martin Baatz – looks forward to discussing your current workflow and identifying the right next step for your organization.

📍 ECP 2026, Stockholm
📅 13–15 September 2026
🔵 Booth 406

Discover the business cases and reserve your personal demonstration slot:
https://eu1.hubs.ly/H0y11bZ0

21/08/2026

𝐎𝐧𝐞 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐩𝐚𝐭𝐡𝐨𝐥𝐨𝐠𝐲 𝐰𝐨𝐫𝐤𝐟𝐥𝐨𝐰. 𝐋𝐢𝐯𝐞 𝐢𝐧 𝐒𝐭𝐨𝐜𝐤𝐡𝐨𝐥𝐦
From 12–16 September, the international pathology community will gather in Stockholm for ECP 2026 — and Smart In Media will be there.

At Booth 406, we will bring the digital pathology workflow to life: from the grossing station to the pathologist’s diagnostic workstation, from the microscope to a fully integrated Image Management System — and from routine diagnostics to digital education.

Visitors can experience our PathoZoom® and SmartZoom® solutions live, explore different entry points into digital pathology, and see how individual solutions can grow into one connected digital ecosystem.

And this is only the beginning. Over the coming weeks, we will reveal the technology, live demonstrations and experts awaiting you in Stockholm.

📍 38th European Congress of Pathology
📅 12–16 September 2026
🇸🇪 Stockholm, Sweden
🔵 Booth 406

Planning to attend ECP 2026? Let us know in the comments or send us a message to arrange a personal meeting.

12/08/2026

From grossing to diagnosis. Digitally connected.

Capture images and videos. Document relevant areas. Assign content to the correct case. Share the grossing view live. View macroscopy and histology together.

PathoZoom® LiveView MACRO connects grossing, documentation and real-time collaboration.

Want to explore how it could fit into your workflow? Contact us for a Digital Grossing Workflow Check.

04/08/2026

Captured. But connected?

A macro image only becomes truly valuable when it is reliably assigned to the correct case—and available when it is needed.

PathoZoom® LiveView MACRO connects image capture, barcode-based case identification, measurements and annotations in one digital workflow.

Integrated with PathoZoom® Digital Lab, macroscopy and histology can be viewed together.

How are macro images managed in your laboratory today?

27/07/2026

Digital pathology. Analog grossing?

High-resolution images and videos can be captured directly at the grossing station and assigned to the correct case.

With PathoZoom® LiveView MACRO, colleagues can also join remotely via live stream—to discuss specimens, provide expert support or guide colleagues in training.

Because a connected digital pathology workflow should not begin at the scanner.

Is your grossing workflow already connected?

Adresse

Gleueler Straße 249
Cologne
50935

Öffnungszeiten

Montag	08:00 - 17:00
Dienstag	08:00 - 17:00
Mittwoch	08:00 - 17:00
Donnerstag	08:00 - 17:00
Freitag	08:00 - 17:00

Telefon

+4922199994300

Website

http://www.smartinmedia.com/

Benachrichtigungen

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