Contentful

08/09/2026

Dreamforce is almost here. ☁️

At , see how Contentful helps teams create, manage, and deliver content at scale across channels — and how Palmata helps brands understand and shape how they're seen and surfaced in AI.

Because wherever customers are searching, discovering, or engaging, your brand should be part of the answer.

Where to catch us:
👋 Sept. 15, Content Pavilion, Stage 4
👋 Sept. 15, Campground, Theater 1
👋 Sept. 16, Content Pavilion, Stage 1
👋 Sept. 16, Learning Lab, Theater B
👋 Sept. 16, Content Pavilion, Stage 6
👋 Sept. 17, Marketing Keynote, Hall B
👋 Sept. 17, Contemporary Jewish Museum, Roundtable
👋 All week, Contentful + Palmata in the Campground

Build your agenda and save a spot for us: https://ctfl.io/4qYUQFw

18/08/2026

August just shipped! 👀

- New updates to Contentful Personalization, the new Optimization Agent, analytics, and native mobile support
- Near real-time audit logs, upgraded usage reporting, and API enhancements
- Open betas for the Content Operations Agent and redesigned web app navigation
- Plus new marketplace apps, and third party connectors for Figma, WRITER, and OpenAI.

See what’s new: https://ctfl.io/3Sk3DFg

13/08/2026

Personalization loses value when insight and action live in different places. Today, that gap gets a lot smaller. 🤏

Now, with three new features in Contentful Personalization, teams can see what’s working, act on it, and bring that workflow across every customer touchpoint.

🆕 Optimization Agent is now generally available
🆕 Analytics is now included in Contentful Personalization plans
🆕 Personalization is now available natively in mobile apps

Read the release blog: https://ctfl.io/4xvjH5O

23/06/2026

Your AI reputation precedes you.

Today, we’re excited to introduce Palmata — a new way for organizations to understand, measure, and improve how AI answer engines represent their company.

As customers increasingly turn to AI to research products, compare vendors, and make decisions, brands need to know how they’re being interpreted, represented, and recommended in AI-generated answers.

That’s why we built Palmata.

With Sounder, Palmata's discovery agent, teams can uncover what influences AI-generated answers, prioritize what content to change and why, and model impact before investing time, budget, and resources.

Palmata helps organizations navigate the shift to AI discovery with greater clarity, confidence, and control.

Now generally available. Learn more:

Discover Palmata by Contentful—an AI discovery tool that measures and improves how AI answer engines represent your brand, with actionable insights and impact.

16/06/2026

June Release highlights:

We’re introducing Bulk Content Operations, giving teams a native API workflow to move up to 10,000 entries in a single asynchronous job.

Plus, new updates to help teams:
✅ move content at scale
✅ keep global launches cleaner
✅ monitor enterprise environments with more confidence
✅ estimate audiences before campaigns go live

Also new:
❇️ Locale Based Publishing for Delivery API & GraphQL
❇️ Enterprise Observability support for Azure
❇️ Audience Estimations

See what's new. Link in comments.

01/06/2026

🎉 Exciting update! 🎉

Contentful has signed a definitive agreement to be acquired by Salesforce.

Once the deal closes, Contentful will enhance Salesforce’s Headless 360 with a native, enterprise-grade content layer that connects customer data with engaging content experiences across Salesforce’s leading applications. The addition of Contentful' capabilities will complete the picture for meaningful customer interactions by combining the right data, the right AI-driven content, and a modern, effortless experience. This will enable Agentforce to dynamically assemble and deliver personalized experiences across every channel.

Contentful customers remain our top priority. We’re fully committed to delivering the same level of innovation, flexibility, and enterprise-grade support customers have come to expect from our team.

Read reflections on the deal from our founders, Sascha Konietzke and Paolo Negri here: https://ctfl.io/3SbF5h4

Contentful joins Salesforce to redefine digital experiences with API-first, headless CMS technology. Discover how this acquisition shapes the future of AI-driven content delivery.

19/05/2026

Contentful's May release just dropped. 👀

👉 https://ctfl.io/4tNYRfQ

13/05/2026

The "Great Content Collapse" is here. Traditional search is shrinking and "AI-slop" is making it harder to be heard. You can either keep shouting into the void or evolve into a Full-stack Marketer.

We built a 2-minute quiz to help see where you land:

AI is reshaping discovery, direct traffic is disappearing, and budgets are shrinking. Let’s see how your team has evolved to address these challenges.

28/04/2026

Scaling content across 30 markets shouldn’t feel like assembling furniture without instructions. 🛋️

Westwing needed to move fast — but their legacy CMS made localization slow, manual, and frustrating for editors. With Contentful, they transformed how content gets created and delivered. The result?

✨ Campaigns built and launched at pace
✨ Editors empowered, no dev bottlenecks
✨ Structured growth across international markets

See how they did it: