Datamonk

28/05/2015

R vs. Python: The Data Science Wars - Dataconomy http://buff.ly/1JX4pLR

Choosing the right language for data analysis can be almost as complicated as actually learning the language. For many reasons, R and Python are two of the most popular: R is often praised for its

07/04/2015

Infographic: The US & EU Programmatic Video Market

Buyers and sellers alike are looking to approach digital video, the most premium of inventory, programmatically. Still in its early stages, sellers are easing into offering their premium inventory in this manner, luring in buyers looking for greater audience insights. Programmatic video buyers have high expectations: the high-accuracy audience insights of digital with the secure inventory and environment of TV.

The most promising aspect of programmatic video buying is that it might blur the lines between different screens, allowing buyers to reach across multiple devices on a single stroke. Programmatic video won’t develop the same way as programmatic display, and TV buyers will have an important voice in the development of next-level platforms. The question remains: How far away are we from reaching this stage?

Buyers and sellers alike are looking to approach digital video, the most premium of inventory, programmatically. Still in its early stages, sellers are easing into offering their premium inventory in...

18/03/2015

: What You Don't Know About Big Data by Adeptia http://buff.ly/19vFoZT - via SmartData Collective

17/03/2015

Ready for Digital Innovator's Summit? We will be presenting Datamonk at the DSX on March 23, 4.45 PM. See you there! http://buff.ly/1BtyrOF

The 7th edition of the Digital Innovators' Summit which will take place in Berlin, Germany on 24 and 25 March. The 2014 summit will build on the successes of the 2013 event, which was our biggest yet...

10/03/2015

The scale in which Programmatic advertising has been adopted in the last five years has allowed it to reach a level of sophistication with which brands in all industries can find programmatic solutions to their advertising needs, be it mobile, video, native, TV, and even wearables. Here we focus on the developments in the mobile programmatic space, based on OpenX’s study, the ’2014 Global Programmatic Insights Report’. Take a look at different types of advertisers, mobile audiences, ad formats and buying and selling models, their influence on mobile programmatic in 2015.

The scale in which Programmatic advertising has been adopted throughout the last five years has allowed it to reach a level of sophistication that now lets brands in all industries to find programmatic...

05/03/2015

Big Data Marketing, House of Cards & The Future of Content http://buff.ly/1EMYNBb

04/03/2015

Is Revolutionizing Marketing http://buff.ly/1EMYDJS

16/02/2015

On our second How-To Guide, we look at one of mobile marketing’s greatest buzzwords: Location targeting. The influence of mobile is increasingly expanding, as consumers’ understanding of mobile internet and their expectations are changing. Merely correlating ad campaigns to points on a map is not enough when trying to provide consumers with the best possible experiences in the moments that matter. Marketers are now expected to understand a consumer’s mindset, and surface the content they want, in real-time.

http://datamonk.com/infographic-how-to-guide-location-targeting/

On our second How-To Guide, we take a look at one of mobile marketing’s greatest buzzwords: Location targeting. The influence of mobile is increasingly expanding – in the U.S.A alone there will be roughly 251 million mobile phones by end of 2015. Consumers’ understanding of mobile internet...

21/01/2015

Datamonk Blog - Infographic: How-To Guide: Getting Clicks On Your Mobile Ads

As Smartphones become a more integral part of consumer’s lives every day, app data offers marketers precise targeting and possibilities beyond the bounds of relevance and saturation. We used PricewaterhouseCooper’s Consumer Intelligence Report and Adweek’s visual representation as an inspiration to create this basic guide to understanding user behavior, to inspire you to create an ad that helps you achieve your optimization goals without sacrificing user experience.

http://buff.ly/1J6Y4cR

20/01/2015

Datamonk Blog - From Physical Data To Digital Insights: The Ultimate Marketing Campaign

Whether consumers are checking in on a restaurant or scanning a product, every mobile activity produces data. Now that our Smartphones are our most loyal companions, Mobile is no longer a just type of device, but a transformation: The internet now moves with us almost as an intrinsic part of our everyday lives. Optimizing campaigns with this new data offers unprecedented, precise targeting capabilities and possibilities beyond the bounds of traditional marketing.

http://buff.ly/1xQ6sqo

Whether consumers are checking in on a restaurant or scanning a product, every mobile activity produces data. Now that our Smartphones are our most loyal companions, Mobile is no longer a just type of...

09/01/2015

As Smartphones become a more integral part of consumer’s lives every day, app data offers marketers precise targeting and possibilities beyond the bounds of relevance and saturation. We used PricewaterhouseCooper’s Consumer Intelligence Report and Adweek’s visual representation as an inspiration to create this basic guide to understanding user behavior, to inspire you to create an ad that helps you achieve your optimization goals without sacrificing user experience.

http://buff.ly/1xJIiCE

As Smartphones become a more integral part of consumer’s lives every day, app data offers marketers precise targeting and possibilities beyond the bounds of relevance and saturation. We used PricewaterhouseCooper’s...

08/01/2015

We talked with our friends at ExchangeWire Brasil about Ad Tech and the maturity and sustainability of the Latin American RTB Market

Take a look at the interview and our Infographic

A Datamonk divulgou no início do mês um infográfico com os números do mercado latino-americano de RTB e display, que mais uma vez mostra crescimento vertigi