Smartly.io

12/10/2026

As AI makes it easier to produce creative at scale, understanding what resonates on each platform is becoming increasingly important.

At Connect LA on October 21, Spencer Mandell, VP of Creative at Smartly, will explore how marketers can develop platform-native creative that captures consumer intent and inspires action.

Join Smartly and Pinterest Business for “Creative That Turns Intent into Action” and gain fresh perspectives on creating content that connects with audiences and supports stronger campaign performance.

📍 The Beverly Hills Hotel
🗓️ October 21

Learn more & sign up: https://www.smartlyevents.com/connect-la-2026/?utm_campaign=connect-la&utm_source=facebook&utm_medium=social

09/10/2026

What does it take to turn consumer intent into measurable growth?

Join Smartly and Pinterest Business at Connect LA on October 21 for practical insights on creating platform-native content, scaling campaigns efficiently, and connecting creative and media decisions to business outcomes.

Walk away with actionable strategies to strengthen performance across the funnel, plus fresh perspectives from industry peers.

RSVP today: https://www.smartlyevents.com/connect-la-2026/?utm_campaign=connect-la&utm_source=facebook&utm_medium=social

08/10/2026

🏆 Smartly has won the 2026 AdExchanger Award for "AI Innovators – Creative and Content Optimization" for our work across turning intelligent creative into an enterprise performance engine.

The idea behind the work is simple: AI shouldn’t just help marketers make more content. It should help them make better decisions.

Smartly brings AI-powered creative production, Creative Intelligence, media optimization and performance insights together to help marketers create, activate, learn and optimize in one connected workflow. As our customers have seen, that intelligence translates into measurable business impact.

This recognition belongs to the teams across Smartly building what we believe is the next chapter of performance advertising: smarter creative, better media decisions and measurable business impact.

Thank you to AdExchanger for the recognition, and congratulations to all the Smartlies behind the work.

08/10/2026

We're excited to welcome Kelly Uphoff to Smartly as Chief Technology Officer.

Kelly brings deep expertise in AI, data and personalization, with a track record of building and leading global technology teams at Netflix and Tala.

As Smartly continues to advance its AI-native platform, Kelly will lead our global engineering organization, helping accelerate our vision for continuous decision intelligence across the advertising lifecycle.

Her experience building intelligent systems at scale will be instrumental as we work to help marketers make smarter decisions, connect creative and media, and drive stronger business outcomes.

Welcome to Smartly, Kelly!

Learn more: https://www.smartly.io/press/smartly-appoints-kelly-uphoff-as-chief-technology-officer?utm_campaign=smartly-news&utm_source=facebook&utm_medium=social

07/10/2026

A week ago, hundreds of marketers came together to discuss the next phase of AI in advertising. The consensus? It will be defined by accountability.

At ADVANCE, leaders from across brands, agencies and platforms explored what it takes to turn AI from an engine for output into a system for measurable growth.

Across the conversations, five themes stood out: connecting creative to business outcomes, making incrementality a core discipline, building AI around marketer intent, rethinking how teams operate, and keeping human judgment at the center.

The takeaway: as AI expands what marketers can do, the advantage will come from knowing what actually drives impact and acting on it with greater confidence.

If you missed the conversations, read our five key takeaways from ADVANCE:

Discover five lessons from ADVANCE 2026 on AI, creative intelligence, human judgment, agency value, and accountable marketing growth.

05/10/2026

Scaling product advertising is one thing. Scaling it while improving revenue performance is another.

Under Armour partnered with Smartly to evolve its Dynamic Product Ads strategy, using AI-powered creative automation to scale product-focused advertising more efficiently.

The result: a 113% revenue lift.

The latest Smartly case study explores how Under Armour approached DPA scaling and turned creative automation into measurable business impact.

For more details:

See how Under Armour used Smartly's AI-powered dynamic product ads to scale personalized creative and drive a 113% revenue lift.

02/10/2026

This year's ADVANCE was one for the books.

Earlier this week, hundreds of leaders from across advertising, media, technology and culture came together in New York City to explore what’s next for AI, creativity, commerce and intelligence.

The conversations were bold. The energy was undeniable. And the momentum is only getting started.

🎥 Catch a quick glimpse of how we spent our day, and stay tuned as we recap some of the hottest conversations, trends, insights and happenings from the event over the coming days.

30/09/2026

The question is no longer whether our industry will use AI. It is what we will use it for, what we will protect and what principles will guide us.

As AI becomes advertising’s new infrastructure, we have a responsibility to help shape what comes next. At ADVANCE, Smartly CEO Laura Desmond shared five starting principles for the agentic internet era:
1. Expand human creativity
2. Protect consumer choice
3. Earn trust
4. Create a better value exchange
5. Build the standards together

These principles are an invitation to a broader industry conversation - we hope you will read them, challenge them, and expand on them. See the post here for how.

Because no one company should define this next era alone.
Together, we are building an internet - and an advertising industry - that the next generation will inherit.

https://www.smartly.io/resources/principles

Five principles for the next era of advertising, as told by Laura Desmond at ADVANCE.

28/09/2026

We’re proud to partner with LinkedIn to merge B2B effectiveness with agile creativity.

Say goodbye to boring B2B, and hello to smarter workflows and game-changing results.

To register for ADVANCE, visit https://AdvanceSmartly.com?utm_campaign=advance-2026&utm_source=facebook&utm_medium=social.

28/09/2026

At ADVANCE, we’re taking a deep dive into the creator economy on YouTube—how it evolved from a trend into a cornerstone of global culture and commerce, and how top brands leverage trusted audience connections for real, measurable growth.

Join Mary Ellen Coe (Chief Business Officer at YouTube), alongside VFX creator Brandon B and tech journalist Cleo Abram, for our mainstage session: The New Era of Creator Marketing on YouTube.

TUESDAY, Sept 29 | Spring Studios, NYC

Brands and Advertisers: Capacity is strictly limited. Secure your spot now: https://AdvanceSmartly.com?utm_campaign=advance-2026&utm_source=facebook&utm_medium=social