Sponsokit

16/01/2019

The platform has added to and clarified guidelines on videos that show what it terms dangerous or emotionally distressing “pranks” or “challenges” in response to incidents which have resulted in death or injury.

The platform has added to and clarified guidelines on videos that show what it terms dangerous or emotionally distressing “pranks” or…

09/01/2019

The key to effectively scaling your branded video marketing is to adopt an always on approach constantly testing new creators and reworking with creators who delivered your planned return on investment.

The key to effectively scaling your branded video marketing is to adopt an always on approach constantly testing new creators and…

02/01/2019

Many brands fall into the trap of trying to pack their branded content with a blatant sales pitch rather than thinking in terms of what value the content is bringing to the audience and what they want to watch.

While most likely the end goal of your branded video campaign will be to sell your product, marketing content that is too much like an…

19/12/2018

New Podcast Episode: The future of influencer marketing. We talk to the influencer and partnership manager of book app Blinkist about his experience with influencer marketing and how he sees the channel developing in 2019 and beyond.

In the third Sponsokit Podcast host Beth Cherryman and Blinkist's Influencer and Partnership Manager Sira Ruedeeniyomvuth discuss the influencer marketing trends to look out for in 2019 and beyond.

12/12/2018

YouTube played it too safe with its 2018 year in review, excluding some of the platform's most talked about creators and events.

YouTube’s homage to its creators and iconic moments that defined the platform in 2018 has failed to hit the mark with fans.

06/12/2018

A seven year old boy who reviews toys is the highest earning YouTuber of 2018.

A seven year old boy who reviews toys is the highest earning YouTuber according to research by Forbes Magazine published this week.

28/11/2018

Despite the changes in this rapidly growing channel since its first conception, influencer marketing is going from strength to strength.

As the fastest growing marketing channel, influencer marketing has been a hot topic and industry trend for at least the last four years.

21/11/2018

Briefing your influencers is a multi step process that underlines all communication between you and the social creators you are collaborating with for your branded video.

Briefing your influencers is a multi step process that underlines all communication between you and the social creators you are…

14/11/2018

To increase your reach to your target customers and to gain the best conversion rates keep your online advertising native beginning to end.

07/11/2018

Exciting new content formats for brand sponsorships, partnerships and collaborations with social creators are starting to emerge, if nurtured right we might be looking at the future of branded video marketing.

One of the reasons for branded video marketing’s growing success in the last years is its creativity, originality and adaptability.