- Concept, forecast and execution of the overall performance marketing strategy
- Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Facebook / Instagram, Xing and Linkedin
- Recruiting and leading of marketing and cross-functional teams up to 5 people
- Managing various campaigns supported by agencies and extern vendors
- Leading of weekly C-level meetings to build up a new mobile, desktop and offline combined product by integrating interdisciplinary departments
- Creation of native programmatic online and Smart TV ad campaigns
- Management of social media and influencer marketing campaigns
- Planing and leading of offline branding campaigns via print PR, flyer and billboards
- Negotiations and successful deal closings with monetization partners
- Implementation of the report BI system to show cohort-wise the whole KPI chain starting by Cost per Click till the goal measure Return of Investment
- Setup of real-time bidding and retargeting campaigns via different DSPs
- Implementation of the multi-channel tracking system for user attribution with multiple touchpoints
- Setup and running of automated CRM platforms for emails, push and in-app actions
- Conversion optimization of websites and appstore presentations with A/B-Testing and by analysing the On-Site customer user funnels
- Campaign Tools:
Facebook Ads / Business Analytics Manager, Google Analytics / Editor / 360°, Intelliad, Adjust, Flurry, Tune, Singular
- BI Tools: Mixpanel, Tableau
- CRM Tools: Pendo, Appboy, Zendesk, Salesforce, SugarCRM, Insigthly, Emarsys, Mailchimp
- Project management tools: Jira, Asana, Basecamp, Trello, MS Project
- Retargeting / Programmatic DSPs: DataXu, Outbrain, Intelliad, Facebook
- Website / CMS: Joomla (Specialist), Wordpress (Sr.
