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Aydi - Field Operating System

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Aydi - Field Operating System

Global field intelligence platform connecting land, people, and data.

01/05/2026

From the MIT Kuo Sharper Center’s annual conference in Cambridge, our CEO, Hassan Fayed, on the plenary Rewriting the Rules: Machine Learning Built by and for the World’s Majority.

AI built for the world’s majority gets designed close to the work. In agriculture, that means in the field, with the people making decisions under real pressure, in real time.

26/02/2026

Agrofest Summit & Expo, Peru.🍍🌞

Agrofest brought together some of the most experienced growers, agronomists, and enterprise operators in the region. The conversations were specific, the questions were hard, and the context was exactly what ORTH is built for: decisions that can’t wait, made by people who know their land better than any system ever will. Special thanks to Krupskaya for representing the team with the care and preparation this room deserved.

A meaningful acknowledgment to the team at APES. Their invitation was deliberate, and the space they created made real exchange possible. That kind of partnership is how ORTH reaches the growers it’s built to serve, not through broadcast, but through relationships that already carry trust.

Peru is a region we’re paying close attention to. More to come. 🌱

04/02/2026

At Fruit Logistica Berlin, Aydi’s Founder & CEO, Hassan Fayed, spoke about one of the most overlooked challenges in modern agriculture: where information comes from, and how it becomes actionable.

From government bodies and regulatory institutions to compliance frameworks, market requirements, and satellite-based earth observation data, agriculture today depends on multiple sources of truth. When that information is fragmented, delayed, or disconnected from daily operations, decisions slow down and risk increases across the entire value chain.

Hassan shared Aydi’s approach to field intelligence, building systems that make trusted information available, contextual, and usable across teams, regions, and operations. This enables growers, supervisors, and enterprises to act with clarity, confidence, and alignment, from field to export.

Join us at Hall 3.1, Stand D-31
Berlin, February 4–6

04/02/2026

Fruit Logistica is live. We’re at Hall 3.1, Stand D-31 right now.

ORTH Teams is here. See how agronomic intelligence works across your entire operation - coordinated recommendations for supervisors, agronomists, and field teams making decisions together.

Our team is on-site to walk you through setup, team onboarding, and implementation. Get started with ORTH for free, plus $3000 in Teams credits available for visitors to test in their operations.

See you soon!

03/02/2026

At Sharjah Entrepreneurship Festival, Hassan Fayed, Founder & CEO of Aydi, joined the panel “Modernising the Cornerstone of Civilization: Technology in Agriculture.”

The discussion explored how technology, and AI in particular, can help modernize agriculture while staying grounded in the realities of growers and the land. Meaningful conversations on the future of food and farming, taking place here in Sharjah.

“Nearly 1 billion people work in agriculture globally, making billions of crop-related decisions daily. Most of those decisions are still made through inherited knowledge, imitation, and trial and error. If agronomic expertise, the kind that’s currently concentrated in research institutions and experienced agronomists, becomes accessible at the moment those decisions are made, outcomes change. At scale, this matters. With AI, that access is now technically feasible.”

— Hassan Fayed
SEF’26

03/02/2026

At Sharjah Entrepreneurship Festival, Hassan Fayed, Founder & CEO of Aydi, joined the panel “Modernising the Cornerstone of Civilization: Technology in Agriculture.”

The discussion explored how technology, and AI in particular, can help modernize agriculture while staying grounded in the realities of growers and the land. Not disruption for its own sake, but thoughtful tools that support better, faster decision-making in the field.

Meaningful conversations on the future of food and farming, taking place here in Sharjah.

“Nearly 1 billion people work in agriculture globally, making billions of crop-related decisions daily. Most of those decisions are still made through inherited knowledge, imitation, and trial and error. If agronomic expertise, the kind that’s currently concentrated in research institutions and experienced agronomists, becomes accessible at the moment those decisions are made, outcomes change. At scale, this matters. With AI, that access is now technically feasible.”

— Hassan Fayed
SEF’26

28/01/2026

We are coming back to Fruit Logistica, February 5-7 in Berlin, and this year we are unveiling something big. 🇩🇪

Join us at Hall 3.1, Stand D-31 to be amongst the first to bring ORTH to your entire farm operation. Our team will be available to help you setup your accounts, onboard your teams and claim free credits – all in just a few minutes.

DM us to book a meeting slot or connect with our team at the event.

23/01/2026

got featured in ProCitrus’ CitriNotas on field intelligence in Peruvian citrus production. Hassan Fayed and Krupskaya Vilaseca on context-aware guidance for growers managing thermal stress and disease pressure.

Read in CitriNotas N.92

10/12/2025

The HBS Club of the GCC panel on Agritech brought an important conversation to the table: how the region is reshaping its food future through intelligence, technology, and new models of collaboration.

Our CEO joined speakers from IFC, the UAE Food & Beverage Manufacturers Group, and Omnivore to discuss what’s changing across the GCC and the Global South, and where solutions like Aydi and ORTH fit into the next decade of agriculture.

06/12/2025

Hassan Fayed joins HBS Club of the GCC for a panel on Agritech for the GCC & Global South; exploring innovation, investment, and collaboration shaping the region’s food future.

He’ll be speaking alongside leaders from IFC - International Finance Corporation, the UAE Food & Beverage Manufacturers Group, and Omnivore to discuss how technology and intelligence are reshaping agricultural resilience.

Monday, December 8, 2025
6:30 PM – 8:30 PM (Dubai)
The Greenhouse by Chalhoub Group

Register here: ubqt.joinubqt.com

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