29/07/2026
⚡️☕️ We consume a lot of coffee. Kimya Gandhi Keller likes hipster third-wave beans while Rob Keller likes his coffee dark and classic. Needless to say, when LOCAL™ got in touch with us to work on the wordmark for a new café brand, we were excited.
We worked closely with the wonderful team at LOCAL™, who took the wordmark and mnemonic we designed and created a whole visual language and space around it. It has been such a pleasure watching the identity come to life.
The wordmark was designed simultaneously in Latin and Devanagari and, keeping India’s multiscript landscape in mind, will eventually be extended to other Indic scripts as the café travels to different cities. The Indic scripts are an integral part of the brand’s identity—not simply visual accents.
The team at Local did a fantastic job of making this multilingual identity visible everywhere: from coffee cups and playful merch to cacao stencils on top of the coffee. What a delight it has been to see our letters jump off our black-and-white screens and onto so many different surfaces, materials and scales.
Thank you to Roshnee रोशनी for the opportunity to work together, and to the entire team for all the care and thought that went into bringing the identity to life. And of course, go check out in good co | Café! ✨
in good co | Café is a café by the We Are ABNAH group of hospitality, and you can find the cafe in GK2, Delhi.
