SmartPLS SmartPLS is a statistics software with a graphical user interface that assists users in conducting a wide range of statistical analyses.

More info: https://www.smartpls.com SmartPLS is a graphical user interface software for variance-based structural equation modeling (SEM) using the partial least squares (PLS) method for path modeling, also called PLS structural equation modeling (PLS-SEM). SmartPLS allows researchers and practitioners to graphically create models with both latent and observed variables (e.g., responses to a quest

ionnaire or secondary data). SmartPLS estimates the relationships among latent variables (i.e., their strengths) and determines how well the model explains the target constructs of interest. Popular applications include estimating technology acceptance models (TAM) and American Customer Satisfaction Index (ACSI) models. Get started with SmartPLS now: https://www.smartpls.com

NEW SmartPLS 4.1.1.8 UPDATE: https://smartpls.com/downloadsThe latest SmartPLS update includes several useful improvemen...
02/05/2026

NEW SmartPLS 4.1.1.8 UPDATE: https://smartpls.com/downloads

The latest SmartPLS update includes several useful improvements. If SmartPLS shows the message “The update could not be downloaded”, please reinstall the application manually. Download the latest installer for your operating system and replace your existing installation. Your workspace folder, including all projects and files, will remain unchanged.

📢 SmartPLS Newsletter – April 2026 - Here is what is new at SmartPLS this month:✅ SmartPLS 4.1.1.8 updateThe latest upda...
10/04/2026

📢 SmartPLS Newsletter – April 2026 - Here is what is new at SmartPLS this month:

✅ SmartPLS 4.1.1.8 update
The latest update includes several useful improvements.
If you see the message “The update could not be downloaded,” a manual reinstall may be required. Your workspace folder, projects, and files will remain unchanged.
Download: https://www.smartpls.com/downloads
Workspace info: https://www.smartpls.com/faq/smartpls4/workspace

✅ New regression analysis tutorial in SmartPLS 4
SmartPLS 4 supports both linear and logistic regression analysis in a modern and intuitive interface.
Read the featured article: https://link.springer.com/article/10.1057/s41270-026-00466-2
Explore the tutorial: https://www.smartpls.com/documentation/tutorials/first-regression-model

✅ Upcoming Zoom course
Foundations of PLS-SEM Using SmartPLS
📅 May 7–8, 2026
Participants receive a 2 ECTS certificate and a SmartPLS course license.
Course details: https://doo.net/event/213150/order

✅ Selected conferences
• PLS2026 Conference on Mauritius — September 2–5, 2026
https://pls-conference.org

• NCA Workshop at the GFMC in Madrid — July 16, 2026
https://2026gfmc.imweb.me/35/?bmode=view&idx=168172615&back_url=&t=board&page=

• Hamburg International Conference of Logistics (HICL) — September 23–26, 2026
https://www.tuhh.de/hicl/welcome

✅ Special issue opportunity
Journal of Marketing Management
Special Issue: Model Selection in Marketing Research
📅 Submission deadline: June 1, 2026
Call for papers: https://www.jmmnews.com/model-selection/
More special issues: https://www.smartpls.com/documentation/literature/special-issues

Best regards,
Your SmartPLS Team

FIMIX-PLS using SmartPLS: https://www.tandfonline.com/doi/full/10.1080/02642069.2026.2648266Castillo, A., Rescalvo-Marti...
30/03/2026

FIMIX-PLS using SmartPLS: https://www.tandfonline.com/doi/full/10.1080/02642069.2026.2648266
Castillo, A., Rescalvo-Martin, E., & Karatepe, O. M. (2026). Finite mixture partial least squares (FIMIX-PLS) in service research. The Service Industries Journal, forthcoming.

Ensuring the robustness of analytical results is a fundamental responsibility in empirical research, particularly when working with complex models and heterogeneous populations. In the context of P...

📢 New Article Alert! https://journals.sagepub.com/doi/epub/10.1177/14413582261420459 “Conditional Mediation (CoMe) Model...
24/02/2026

📢 New Article Alert! https://journals.sagepub.com/doi/epub/10.1177/14413582261420459 “Conditional Mediation (CoMe) Models with PLS-SEM: An Update, Review, and Best-Practice Recommendations” by Joe F. Hair Jr., Misty Sabol, Md Shahidul Islam, and Feisal Murshed

🔎 Although PLS-SEM is widely used across disciplines, conditional mediation (CoMe) modeling remains underutilized. This new paper closes that gap by providing:

✅ Clear conceptual foundations of CoMe

✅ A step-by-step guide to implementing CoMe with PLS-SEM

✅ Practical interpretation guidelines

✅ A real-world case study (luxury counterfeit purchases)

✅ Best-practice recommendations for researchers

The article demonstrates how CoMe models can uncover complex relational dynamics that traditional mediation or moderation approaches may miss — offering deeper theoretical insights and stronger empirical contributions.

This paper provides actionable guidance you can apply directly in your research — especially when using SmartPLS.

🚀 If you’re serious about advancing your structural model analysis, this is a must-read.



REGISTER NOW VIA EMAIL: info@team-imtc.com | https://www.marketing-trends-congress.com/2023/05/13/data-visualization-mas...
12/12/2025

REGISTER NOW VIA EMAIL: [email protected] | https://www.marketing-trends-congress.com/2023/05/13/data-visualization-masterclass/ | International Marketing Trends Conference (IMTC) research methods workshop on the "𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐚𝐧𝐝 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐞𝐞𝐭 𝐍𝐞𝐜𝐞𝐬𝐬𝐚𝐫𝐲 𝐂𝐨𝐧𝐝𝐢𝐭𝐢𝐨𝐧𝐬: 𝐇𝐨𝐰 𝐭𝐨 𝐆𝐚𝐢𝐧 𝐌𝐨𝐫𝐞 𝐅𝐫𝐨𝐦 𝐘𝐨𝐮𝐫 𝐏𝐋𝐒-𝐒𝐄𝐌 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬" | January 16, 2026 - ESCP Business School Berlin Campus, Heubnerweg 8-10 | Instructors:

Prof. Dr. Christian M. Ringle and Prof. Dr. Marko Sarstedt

See you soon!

📢 Deadline extended: Journal of Global Marketing – Special Issue🔗https://think.taylorandfrancis.com/special_issues/multi...
31/10/2025

📢 Deadline extended: Journal of Global Marketing – Special Issue

🔗https://think.taylorandfrancis.com/special_issues/multimethod-approaches-sem-global-marketing-research/ Great news: Due to the exceptional interest in our Special Issue on “Multimethod Approaches to Structural Equation Modeling (SEM) in Global Marketing Research” for the Journal of Global Marketing (Taylor & Francis Group), we are extending the submission window.

🗓 New final submission date: 30 November 2025

🔎 We are especially looking for:

• Conceptual, methodological, and empirical work that advances multimethod SEM in global marketing research

• Studies that integrate and critically compare factor-based and composite-based SEM approaches (e.g., CB-SEM, PLS-SEM, GSCA, etc.)

• Research on robustness, prediction vs. explanation, methodological uncertainty, and reproducibility across SEM estimators

• Replication studies and interdisciplinary work applying multimethod SEM to problems in international / global marketing

📝 Review process: All manuscripts will undergo rigorous double-blind peer review.

🎓 Guest Editors: Hair, Marko Sarstedt, Lacramioara Radomir, Christian M. Ringle

This is an excellent publication opportunity for researchers working at the intersection of global marketing, methods, and SEM.

🔗 Full call for papers and submission portal:
https://think.taylorandfrancis.com/special_issues/multimethod-approaches-sem-global-marketing-research/

CONGRATS TO Yide Liu, Wynne Chin, Jun-Hwa Cheah, Joe Hair, and Chan Lyu on their new article in the Journal of Business ...
31/10/2025

CONGRATS TO Yide Liu, Wynne Chin, Jun-Hwa Cheah, Joe Hair, and Chan Lyu on their new article in the Journal of Business Research : "Tackling Missing Data in PLS-SEM: Strategies and Insights for Business Research": https://www.sciencedirect.com/science/article/abs/pii/S0148296325005624

This article provides clear, practice-oriented guidance on how to deal with missing data in PLS-SEM, including approaches for data that are not missing at random. It offers both conceptual discussion and empirical evidence.

A very valuable read for anyone doing PLS-SEM or reviewing PLS-SEM studies.

Highly recommended!

29/10/2025

New Update Alert! 📣 SmartPLS 4.1.1.6 is now live! This update includes important bug fixes and performance improvements. Keep your research running smoothly—update today! ➡️ https://www.smartpls.com/downloads

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