23/07/2026
🚀 Master Advanced PLS-SEM at 2026 Fall Conference!
Are you aiming to publish your research in top-tier marketing and business journals? 📊✨ https://www.uni-bremen.de/markstones/emac-fall-conference-2026
Join us in Germany for an exclusive, hands-on workshop led by Prof. Dr. Christian M. Ringle (Co-founder of SmartPLS, Highly Cited Researcher with over 400,000+ citations)!
In line with this year’s EMAC Fall Conference theme, "Mind the Gap - Marketing Relevance in a Technology-Driven World," this workshop will equip you with cutting-edge methodology to close the gap between theory-driven model building and decision-relevant, predictive evidence.
📍 Key Details
🗓️ Date: Friday, 18 September 2026
⏰ Time: 08:30 AM – 12:00 PM (2 x 90 min sessions + break)
🏛️ Host: University of Bremen, Germany
🎓 Conference Chairs: Prof. Dr. Matthias Klumpp, Prof. Dr. Kristina Klein, Prof. Dr. Maik Eisenbeiß, & Prof. Dr. Christoph Burmann
💡 What You’ll Learn (Hands-On Case Study)
🔹 Session 1: Predictive Model Assessment
Overview of the newest PLS-SEM advances for research & practice
Out-of-sample prediction using PLSpredict
🔹 Session 2: Predictive Model Selection & Comparison
Establishing & assessing alternative/competing theoretical models
Model comparison via Information Criteria & Akaike weights
Advanced selection using the Cross-Validated Predictive Ability Test (CVPAT)
Step-by-step diagnostic reporting for top-journal submissions
🎁 Workshop Perks & What to Bring
✅ Certificate of Attendance for all participants
✅ Free 2-Month SmartPLS 4 License Key (QR code on-site)
✅ Comprehensive Lecture Slides provided (QR code on-site)
💻 Preparation: Please bring your laptop and a power extension lead. Be sure to download and install SmartPLS 4 from smartpls.com/downloads prior to attending!
👇 Tag a colleague, co-author, or PhD student who needs to level up their structural equation modeling skills!
See you in Bremen! 🇩🇪👋