02/10/2026
German Sevillano, owner and CEO of Mexican technical production and rental company Meridian Proaudio SA de CV is a shrewd operator with a keen eye for spotting trends and listening to what the market and his customers want, and this has driven his steady investment in ROBE lighting moving lights over the years, with the latest purchase being 50 x iFORTE LTX luminaires.
These are added to his four RoboSpot systems, also purchased in the last year, together with a fleet of older but still active Robe products, including 124 x MegaPointe, Spiider and Pointe luminaires, all working on Meridian’s full range of shows and events, which are centered around concert touring, music festivals and corporate and business events.
All projects are serviced from their two busy warehouses in the Iztapalapa district in Mexico City, coordinated by around 50 full-time staff plus freelancers.
“iFORTE is a very popular fixture here in Mexico, primarily in demand for its power and versatility,” explained German. Before purchasing, he noted that several major rental companies already had stock of the original iFORTE – thanks to the proactivity of Robe distributor Showco – so he decided to get the iFORTE LTX version, which is a more recent and even brighter model.
With a smile, he also admits to liking being the first with a specific product and at the forefront of steering the industry. “I already knew that I would have plenty of work for the iFORTES,” he stated.
Read our full feature here 🔗 https://www.robe.cz/news/robe-iforte-ltxs-connect-with-meridian.
(📸 Louise Stickland)