01/09/2026
That "wait, this would be great for our socials!" moment on a client call? We've all been there. 👀
Two weeks later, nobody remembers it happened. Turns out that's not a creativity problem, it's a workflow one, and it's costing agencies more content than they realize.
🔗 Full story: http://www.zoomsphere.com/blog/the-idea-to-brief-gap-where-content-ideas-actually-die-in-agency-workflows?utm_source=facebook&utm_medium=social&utm_campaign=blog&utm_term=feed_post&utm_content=link