11/06/2026
🛡️ Fraud increases on weekends, and most affiliates only become aware on Monday. Here is why this occurs:
📉 Most ad networks and compliance teams operate with minimal staff on weekends. Fraudsters exploit this, making it easier for bot traffic, click farms, and incentivised traffic to go undetected.
🤖 Bot networks are programmed to increase activity during periods of low oversight. By Monday, the impact is already reflected in your data.
📊 Many legitimate advertisers reduce spending on weekends, resulting in lower competition and CPMs. This allows fraudulent sources to flood auctions with low-quality traffic at scale.
Industry estimates indicate that bot activity accounts for 20–30% of affiliate traffic, with higher rates on weekends. Each unconverted click represents lost margin.
Protection requires pre-routing validation operating 24/7. UCLIQ's fraud prevention layer verifies every visitor before they reach an offer, ensuring your EPC remains consistent every day.