02/06/2026
CzechTourism at IMEX Frankfurt 2026
Building on a successful concept, evolving for the future.
Following the successful launch of our four-year exhibition concept, CzechTourism returned to IMEX Frankfurt 2026 with an enhanced stand design that continues to celebrate Czechia's unique identity, sustainable values, and innovative approach to destination marketing.
Designed to be both welcoming and adaptable, the stand once again showcased Czechia as the heart of Europe—a place where tradition, culture, and modern business opportunities come together.
Key features of the 2026 stand:
🔸 The signature suspended wooden structure remained the visual centerpiece of the booth, symbolizing connection, openness, and Czechia's central position within Europe.
🔸 Illuminated graphic elements created a strong visual impact while highlighting the country's rich cultural heritage and diverse tourism offerings.
🔸 The iconic hiking signpost, inspired by the Czech trail-marking system, guided visitors through the stand and encouraged them to discover new experiences and destinations.
🔸 Dedicated co-exhibitor counters combined branding opportunities with practical functionality, featuring integrated digital presentations and sustainable solutions for everyday use.
🔸 Comfortable meeting areas, a presentation zone, hospitality facilities, and discreet back-of-house support spaces ensured an efficient and welcoming environment for both exhibitors and visitors throughout the show.
As with the original concept, sustainability remained at the core of the project. The stand was designed as a fully modular and reusable solution, allowing for flexible adaptation across different exhibition venues while minimizing environmental impact and maximizing long-term value.
A sincere thank you to CzechTourism for their continued trust, partnership, and shared vision. We are proud to continue this journey together and look forward to the next chapter of our collaboration.