04/06/2026
Celebrating 10 years of Bluesoft × Allwyn Česko partnership 🎉
Ten years ago, we started working with Sazka – at that time the largest lottery company in the Czech Republic. Their website needed a modernization, and we got the chance to show what we could do.
And we did!
What started as an initial website project grew into a partnership that today spans multiple digital areas of the company. Over time, we have contributed to:
🎰 Online lottery development – digitization of the gaming portfolio
🃏 Online casino – building the gaming platform
🎁 Loyalty program – a reward system that gives back to players
🌐 Extranet – internal tools for more efficient operations
🧠 Play Wisely (Hraj s rozumem) – a responsible gaming project
🏆 Sazka Champs – supporting athletes and their stories
⚽ Odds betting – a modern betting experience for thousands of users
The greatest reward for us is the trust we have built over this time. We have grown from a website subcontractor into an important technology partner involved in key projects across the entire group.
A major milestone was also the rebranding of Sazka to Allwyn – a transformation we simply couldn't miss and in which we actively participated.
10 years. Dozens of projects. One strong partnership.
Thank you, Allwyn, and here's to the next 10! 🚀
