Smartlook

25/01/2024

🚀 Introducing Two-Factor Authentication (2FA) for added security!

Now, users logging in with their email and password have to 2FA via email:

1️⃣ Log in with your credentials.

2️⃣ Receive a quick verification email.

3️⃣ Copy and enter the code to complete the login.

No changes for SSO (Facebook, Google) users – enjoy the same seamless experience.

Why 2FA?

🌐 Enhanced Security

📧 Simple Verification

Check the help section for more information: https://help.smartlook.com/docs/account-management -factor-authorization

22/05/2023

Our latest crash reports feature is listed on Product Hunt😻.
Smartlook's crash reports feature will show you exactly what happened in the moments leading up to a crash. Review a recording, see what triggered a crash, and fix it immediately. Easy as pie 🥧.
Support us on Product Hunt to help us spread the news!
👉 http://ow.ly/JsFS50OrWvL 👈

21/04/2023

Flowers are starting to blossom🌸, there are new leaves on the trees🍃, AND there are freshly awarded G2 badges🎖️. Once again, we're happy to announce we're a G2 leader!

Smartlook is noted as a G2 Leader in the following categories:

📈 Product analytics
📱 Mobile App Analytics
📲Mobile App optimization
💻 Digital Analytics
▶️ Session replay
🔥 Heatmap tools

Plus, we are the most implementable heatmaps tool. 🏆

If you're a Smartlook user, keep those reviews coming. Your feedback is essential for providing you with the best tool possible.

12/04/2023

A picture is worth 1,000 words. When it comes to crash reporting, it's worth valuable time too.

Existing crash reporting tools only locate crashes and detect bugs. They don’t tell you why a crash occurred. Smartlook's crash reports – connected to session recordings – displays everything you need to know to fix bugs quickly.

No more reproducing crashes. No more manual reporting. Just fast, effective bug fixing.

Smartlook’s crash reports feature is now available on both Android and iOS 👉

Stop replicating crashes. Instead, watch recordings of sessions where a crash occurred to see what preceded it.

05/04/2023

What is product experience? Simply put, it's the impression users get when they interact with your product. It's not just about what your product does but how it does it, how easy it is to use, and how it makes users feel.

Think of it as the customer journey within your product. It includes all touchpoints a customer makes when interacting with your company and its product(s).

The post-purchase customer journey is what a person does with your product, and the product experience is how they feel about those interactions.

Several factors contribute to the overall product experience, such as usability, functionality, design, support, and value. Creating a positive product experience is crucial for any SaaS business as it's the key to building long-lasting relationships with customers and increasing customer lifetime value.

Discover how to build a robust experimental framework: https://www.smartlook.com/blog/product-experimentation/?utm_campaign=april_social&utm_medium=organic_social&utm_source=linkedin&utm_term=product-experimentation&utm_content=blog

How do you know if you need to run a product experiment? And if you do, how do you prepare to run a test? Read on to find the answers.

31/03/2023

Product feedback benefits EVERY department and team in your company.

🛠️ Product Development: The product development team relies on your feedback to understand what features and functionality are most important to customers. It is used to make data-driven decisions and improve the product.

👩‍💼 Customer Support: Support teams use product feedback to identify common problems that customers face. They work to address these issues and improve training and user documentation.

📣 Marketing: Marketers use product feedback to understand how a product is perceived in the market, identify key selling points, and create targeted messaging that resonates with potential customers.

💰 Sales: Honest product feedback helps sales managers understand the needs of potential customers. It is used to tailor the sales strategy for maximum results.

🎨 UX/UI: UX and UI designers should collect product feedback to identify areas where the product interface is confusing or difficult to use. This helps to make changes that will improve the overall user experience.

👨‍💼 Executives: Managers and C-level executives use product feedback to understand how their product fits into the market, differentiate themselves from competitors, and make decisions involving investment in product development and marketing.
http://ow.ly/parc50N9MSf

Product feedback is a cross-department sport and should be accessible to everyone in the organization.

Product feedback is the core of any product strategy. In this guide, you’ll find everything there is to know about gathering and implementing...

29/03/2023

Efficient product analytics heavily rely on session recordings. However, when it comes to mobile apps, especially those developed with Flutter, it can be challenging to capture sufficient context without collecting sensitive data.

Smartlook's Wireframe rendering mode seamlessly avoids the capture of sensitive data. If you’ve been struggling with the limitations of occlusion, give Smartlook a try. http://ow.ly/jo3E50NuSvn

Here’s how to take full advantage of product analytics on Flutter mobile apps with Smartlook.

22/03/2023

Improving product experience will set you on a path toward achieving and outperforming your revenue goals 🎯.

It helps:
💰 Drive more conversions
🤝 Boost customer loyalty
♻️ Increase customer retention
📉 Reduce churn rates

Check out our latest blog post to learn how to improve product experience ➡️

A good product experience is the key to customer retention. Read on to discover how to use product analytics data to create a customer-centric PX...

16/03/2023

Harsh truth: Offering a solid product isn’t enough to stand out from the competition. You have to focus on optimizing and distributing your product.

Enter product growth.

Product growth refers to identifying and taking advantage of opportunities to improve your product’s value, including how to get customers to use it as often as possible.

To be able to drive measurable results from product growth, start by developing a data-driven business growth strategy. Check out our latest blog post to find out how:

Dive into the nitty-gritty of product growth, including what it refers to, who’s responsible for it, and how to create a product growth strategy.

14/03/2023

Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. In this economic climate, retention may be key for survival.

Here's how to reduce customer churn 👇
1️⃣ Run a cohort analysis to group customers based on shared traits and identify distinctive behavioral patterns. Narrow down your analysis to find solutions that lower high churn rates faster.
2️⃣ Pay attention to product experience insights by digging into your product analytics. Address similar issues faced by specific audience groups immediately.
3️⃣ Transform issues into improvement opportunities by brainstorming with your product team. Enhance your product to address any issues you've identified.
4️⃣ Inform your customers of your changes to build trust and show commitment to improving their experience. Use every communication channel to announce updates and personalize messages to different customer segments.
5️⃣ Continue monitoring product experience insights to see if the updates reduce customer churn and improve the user experience. Identify new improvement opportunities if necessary.

09/03/2023

Product feedback can come in different and sometimes unexpected forms. Every customer interaction, no matter how small, can provide valuable feedback that you can use to improve your product.

Here are the most valuable types of product feedback:

🔍 Feature requests: Feedback from customers regarding specific features they want to see. Feature requests help guide the product roadmap so you can prioritize new features.

🐞 Bug reports: Feedback about technical issues or errors customers encounter while using your product. This type of feedback helps product teams address problems quickly.

🤔 User experience feedback: Feedback about how easy or difficult a product is to use. UX feedback helps product teams improve the overall user experience and identify pain points or areas for improvement. This kind of feedback may come in various forms — from qualitative data, like in-moment customer surveys, to quantitative data, like user engagement metrics.

💬 Sales objections: You can collect valuable product feedback during the demo process. For example, suppose respondents consistently express confusion about a particular feature. In that case, your product team could consider redesigning the feature or creating additional resources to help them understand how to use it.

📈 NPS surveys: A net promoter score survey is a questionnaire that rates the likelihood that your existing customers will recommend your brand to their network. By monitoring NPS scores over time, you can track changes in customer sentiment to see how product updates affect customer satisfaction.

Some forms of product feedback flow in organically, while others require active user research. Keep an eye out for feedback in all its forms to continuously improve your product.



http://ow.ly/7JUf50N9CmI

07/03/2023

Poor app user experience is frustrating, but negative experiences lead to more severe problems. Users will be likelier to churn, leave a bad review, or criticize the app to a friend.

If you want your users to stick with your app, make it great. The business benefits you’ll reap in return will be tremendous.

These are the most important ones:

🚀 Higher conversion rates
🤩 Better Net Promoter Score (NPS)
🤝 More loyal customers
📈 A higher app adoption rate
🔒 Lower churn rate