UMG Adtech solutions

UMG Adtech solutions We create cutting-edge enterprise Adtech solutions

UMG разрабатывает и оперирует ПО для организации полного цикла алгоритмических медиа закупок. В портфеле компании 3 продукта интегрированных в одну экосистему

— Supply-Side Platform (SSP) – программная технология, которая позволяет владельцам отдельных сайтов и приложений или целых сетей продавать рекламные места и получать доход от размещения объявлений.
— Demand-Side Platform (DSP) – программна

я технология, которая позволяет рекламодателям и/или их представителям (агенствам) размещать рекламу целевым пользователям.
— AdExchange – биржа, которая объединяет рекламодателей, желающих показать свою рекламу пользователям, и площадки, продающие рекламные места.

В наших продуктах применяются инновационные алгоритмы повышающие эффективность процесса покупки и продажи рекламы, применяющие разнообразные финансовые модели задаваемые участниками процесса, а так же алгоритмы противодействия мошенничеству в ходе проведения торгов, которые позволяют минимизировать издержки рекламодателей на не эффективную рекламу.

When there is a lot of data, the main thing is to quickly turn it into a solutionLaunching an advertising campaign alway...
31/07/2026

When there is a lot of data, the main thing is to quickly turn it into a solution

Launching an advertising campaign always starts with questions. How much volume can I get? What should be included in the media plan? And after the start, there are only more questions.: what works better, where does the budget go, and where to look for optimization points?

The uDSP Report Builder helps you collect the necessary data for a specific task and use it for the next solution here and now. The cards showed how the Report Builder helps with the work.

🔹 For more information, see the blog: https://umg.team/blog/udspreports

⌛ History And Evolution: Comparison Of VAST 2.0, 3.0 And 4.0+ VersionsThe VAST Cycle: Part 3 of 5Video advertising is ch...
18/05/2026

⌛ History And Evolution: Comparison Of VAST 2.0, 3.0 And 4.0+ Versions
The VAST Cycle: Part 3 of 5

Video advertising is changing rapidly: Smart TV, OTT apps, consoles, and set-top boxes demand new maturity from standards. VAST has evolved from a basic XML template into a full-fledged ecosystem supporting high-quality video, server-side insertion, secure interactivity, and CTV inventory.

Read more:
1. What VAST 1.0 and 2.0 brought to the market — and where their capabilities are no longer enough
2. Why VAST 3.0 became the practical standard for pre-roll and which events it added
3. How VAST 4.x solves CTV challenges: Mezzanine, UniversalAdId, and the transition from VPAID to SIMID
4. Why the CTV Addendum 2024 matters — and why different VAST versions still coexist

🔷https://umg.team/blog/vast3

📃 VAST From the Inside: How the XML Template Works and Why It Is Important For Accurate Tracking. Part 2 of 5 from The V...
13/05/2026

📃 VAST From the Inside: How the XML Template Works and Why It Is Important For Accurate Tracking. Part 2 of 5 from The VAST Cycle

How the VAST XML structure works, which key tags affect ad tracking and playback, and how to use Inline and Wrapper correctly

In this part:
1. How The Player and The Server "Talk" to Each Other
2. Messaging Scheme
3. The Minimum Required VAST Structure
4. The VAST Root Element
5. Recommendations for Reducing Errors In the Structure

🔷 https://umg.team/blog/vast2

📺 Why Video Ads Have Taken Over All Screens and How VAST Has Become a Universal Standard. The VAST Cycle: Article 1 of 5...
05/05/2026

📺 Why Video Ads Have Taken Over All Screens and How VAST Has Become a Universal Standard. The VAST Cycle: Article 1 of 5

Why VAST has become the universal standard for managing video ads. The problems, challenges, and benefits of using VAST for advertisers, publishers, and developers.

In article:
1. The Main Challenges in Video Advertising Management
2. Why Do We Need a Single Standard?
3. The Emergence of VAST and the Key Role of the IAB
4. To Whom and How is VAST Useful?
5. SIMID and Interactive Advertising: Why it's Important to Know From the Beginning
6. What to Consider When Choosing a Technology

🔷 https://umg.team/blog/vast1

📊 OpenRTB and the History of Programmatic. How the Standard Became a Mirror of the Development of the Interactive Advert...
13/04/2026

📊 OpenRTB and the History of Programmatic. How the Standard Became a Mirror of the Development of the Interactive Advertising Market

OpenRTB is considered to be the "technical base" of programmatics. If you look deeper, this is not just a protocol, but a reflection of the entire evolution of interactive advertising: from the chaos of the first RTB auctions to a complex ecosystem of standards and platforms.

In the new article:
1. Why did oRTB appear?
2. How the standard grew with the market
3. Why didn't oRTB 3.0 replace 2.x
4. What changed with the arrival of Smart TV and version 2.6

🔷https://umg.team/blog/ortbhistory

✨ GenAI in Advertising Technologies in 2026. The UMG's OpinionLet's look at the prospects for the generative AI in AdTec...
06/04/2026

✨ GenAI in Advertising Technologies in 2026. The UMG's Opinion

Let's look at the prospects for the generative AI in AdTech market in 2026

We tell you in more detail:
1. How did they look at the use of GenAI in 2023 and how it is used today
2. What does GenAI handle and in what areas has it found application
3. What are the risks and side effects of using GenAI in the media environment
4. The key trends for 2026

🔷https://umg.team/blog/genai2026

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