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UMG разрабатывает и оперирует ПО для организации полного цикла алгоритмических медиа закупок. В портфеле компании 3 продукта интегрированных в одну экосистему

— Supply-Side Platform (SSP) – программная технология, которая позволяет владельцам отдельных сайтов и приложений или целых сетей продавать рекламные места и получать доход от размещения объявлений.
— Demand-Side Platform (DSP) – программна

я технология, которая позволяет рекламодателям и/или их представителям (агенствам) размещать рекламу целевым пользователям.
— AdExchange – биржа, которая объединяет рекламодателей, желающих показать свою рекламу пользователям, и площадки, продающие рекламные места.

В наших продуктах применяются инновационные алгоритмы повышающие эффективность процесса покупки и продажи рекламы, применяющие разнообразные финансовые модели задаваемые участниками процесса, а так же алгоритмы противодействия мошенничеству в ходе проведения торгов, которые позволяют минимизировать издержки рекламодателей на не эффективную рекламу.

18/05/2026

⌛ History And Evolution: Comparison Of VAST 2.0, 3.0 And 4.0+ Versions
The VAST Cycle: Part 3 of 5

Video advertising is changing rapidly: Smart TV, OTT apps, consoles, and set-top boxes demand new maturity from standards. VAST has evolved from a basic XML template into a full-fledged ecosystem supporting high-quality video, server-side insertion, secure interactivity, and CTV inventory.

Read more:
1. What VAST 1.0 and 2.0 brought to the market — and where their capabilities are no longer enough
2. Why VAST 3.0 became the practical standard for pre-roll and which events it added
3. How VAST 4.x solves CTV challenges: Mezzanine, UniversalAdId, and the transition from VPAID to SIMID
4. Why the CTV Addendum 2024 matters — and why different VAST versions still coexist

🔷https://umg.team/blog/vast3

13/05/2026

📃 VAST From the Inside: How the XML Template Works and Why It Is Important For Accurate Tracking. Part 2 of 5 from The VAST Cycle

How the VAST XML structure works, which key tags affect ad tracking and playback, and how to use Inline and Wrapper correctly

In this part:
1. How The Player and The Server "Talk" to Each Other
2. Messaging Scheme
3. The Minimum Required VAST Structure
4. The VAST Root Element
5. Recommendations for Reducing Errors In the Structure

🔷 https://umg.team/blog/vast2

05/05/2026

📺 Why Video Ads Have Taken Over All Screens and How VAST Has Become a Universal Standard. The VAST Cycle: Article 1 of 5

Why VAST has become the universal standard for managing video ads. The problems, challenges, and benefits of using VAST for advertisers, publishers, and developers.

In article:
1. The Main Challenges in Video Advertising Management
2. Why Do We Need a Single Standard?
3. The Emergence of VAST and the Key Role of the IAB
4. To Whom and How is VAST Useful?
5. SIMID and Interactive Advertising: Why it's Important to Know From the Beginning
6. What to Consider When Choosing a Technology

🔷 https://umg.team/blog/vast1

13/04/2026

📊 OpenRTB and the History of Programmatic. How the Standard Became a Mirror of the Development of the Interactive Advertising Market

OpenRTB is considered to be the "technical base" of programmatics. If you look deeper, this is not just a protocol, but a reflection of the entire evolution of interactive advertising: from the chaos of the first RTB auctions to a complex ecosystem of standards and platforms.

In the new article:
1. Why did oRTB appear?
2. How the standard grew with the market
3. Why didn't oRTB 3.0 replace 2.x
4. What changed with the arrival of Smart TV and version 2.6

🔷https://umg.team/blog/ortbhistory

06/04/2026

✨ GenAI in Advertising Technologies in 2026. The UMG's Opinion

Let's look at the prospects for the generative AI in AdTech market in 2026

We tell you in more detail:
1. How did they look at the use of GenAI in 2023 and how it is used today
2. What does GenAI handle and in what areas has it found application
3. What are the risks and side effects of using GenAI in the media environment
4. The key trends for 2026

🔷https://umg.team/blog/genai2026

30/03/2026

🛩️ Paper Planes. Telegram Faces Growing Global Pressure And Advertising Feels It

What used to be a borderless growth channel is now entering uncertain territory. Telegram remains accessible but no longer predictable. And for advertisers, that changes everything

In the new material, we break down what’s really happening:
1. Why Telegram is becoming a “conditional” platform across global markets
2. How regulatory ambiguity reshapes brand safety and compliance decisions
3. What happens to advertising budgets when certainty disappears
4. Why programmatic and ecosystems like UMG AdTech are turning into a strategic safeguard

🔷 https://umg.team/blog/blockedtelegram

22/12/2025

👥 Audience Segments. How Digital Advertising Shows Us What We Want

We thought about sneakers, got a banner, opened the series, and saw an advertisement for delivery. The magic is in classroom segments and algorithms.

In the new material, we explain how advertising gets to the point:
1. What are audience segments?
2. What do DMPs do and how all information remains anonymous
3. What does UMG do to get your ads to the audience?
4. How does segmentation work if the whole family uses a Smart TV

🔷 https://umg.team/blog/audiencesegments

28/11/2025

🎮 Game Advertising. How Online Advertising Found A Place In Video Games

Games have long ceased to be just entertainment, and advertising has become a natural part of them. We will tell you how players exchange their attention in return for in–game content in the new material

Let's take it apart:
1. How video games became a media space for brands
2. Which formats generate revenue for developers and don't annoy players
3. Why is gaming advertising as effective as mobile advertising?

🔷 https://umg.team/blog/gameads

08/10/2025

👩‍💼 HR Advertising. How online advertising helps with recruiting

At a time when the workforce is aging, there are fewer migrants, and competition for specialists is only increasing, programmatic advertising can become an important tool for finding employees

In the new article:
1. How to "catch up" with the applicant in his usual applications and social networks
2. What targeting tools make recruiting targeted
3. How to strengthen an employer's brand online

🔷https://umg.team/blog/hradvertising

23/09/2025

📱 Mobile advertising "for dummies"

The smartphone has long been the center of digital life: work, shopping, entertainment, and even evening memes. This is why mobile advertising has become an important channel for brands, and programmatic platforms like UMG are the key to effectively reaching this audience.

In our article on pocket marketing:
1. What is mobile advertising and what tasks does it solve?
2. Why smartphones are an ideal platform for marketing
3. How to build a strategy
4. Pros and Cons

🔷 https://umg.team/blog/mobileadsfordummies

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Opening Hours

Monday	09:00 - 19:00
Tuesday	09:00 - 19:00
Wednesday	09:00 - 19:00
Thursday	09:00 - 19:00
Friday	09:00 - 19:00

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