10/08/2021
Kushnir dispelled myths about consulting agencies.🧞♂️
Getting to the point from the very high level, I can narrow the number of main business inquiries for marketing consultants to just three main ones:
📍 Businesses that had a bad history with their consulting agencies and are disappointed by them.
📍Entities that failed to organize a decent in-house marketing team and looking for other options.
📍 Companies\entrepreneurs who have just started a business and are short on funds to form a decision.
🍀Surely everyone has their own history with marketing agencies, and sometimes the negative experience changes the attitude to the entire sector. However, the professional agency builds up its processes in such a way, so it would efficiently and effectively reflect the client’s requirements. Let me dig a little deeper at how it is actually possible.
Easiness of access. Due to the level of experience consulting agencies have quicker access to the market and potential customers.
Flexibility. It is a common misconception that agencies are too slow in adapting to the different clients’ needs because of spreading their assets among too many projects. An experienced and professional agency would never do that but would assign a dedicated team to each separate project until its completion.
Dependability. The notion is that there is a certain level of difficulty in monitoring the progress and quality of the performed project. But let us not forget that it is just a matter of discussion during the project kick-off meeting. Creation of daily, weekly, monthly reports and scheduling follow-up calls are negotiable, and a good agency will surely turn the client’s attention to this issue.
Proficiency. Due to a high pace of work and selection of assets capable of evaluating the problem and quickly taking a decision the agencies often have more skilled people attending to a project. The professional vision and experience of the agency employees help to find nontrivial solutions.
Cost. This is the most discussed point. However, let me share a small insight with you. Keeping the full in-house marketing team will not be much cheaper than hiring the consulting agency. And by conducting a full due diligence review on the latter, the customer can be sure of a good result.
😎Just like in every business area the reputation is a structural wall. A good consulting agency always strives for the benefit of the client, despite of the existence of a number of other projects.