Igigi Shopper's Assistant

16/06/2023

Why winning shoppers so hard and expensive? Is there a better way?

"Igigi takes the randomness and risk out of shoppers decisions (buying by habit and buying promotions are as much about risk avoidance as they are about noise avoidance) - and gets the brand into the right shopper's hands. "

Look at the photo above..

08/05/2023

Did you know that a tremendous opportunity lies in harnessing shopper interactions in physical stores?
In the US supermarket industry alone, there are over 280 billion shopper interactions with shelves:
This represents a largely untapped goldmine that has the potential to generate incremental marketing income, transform category management, and improve the shopper experience.
Our team is working hard to make this a reality, so stay tuned for updates!

👉 https://shorturl.at/rzALO

There are 280 billion shopper interactions with shelves in US supermarkets every year. All of these interactions take place in physical stores, which means they are currently unaccounted for.

13/04/2023

Are you aware that we're shopping in supermarkets in the same way our great-grandmothers did?

There are 280 BILLION shopper interactions with shelves in US supermarkets each year!

Over 9 billion of those interactions are unsuccessful, meaning that shoppers fail to find the right product for themselves.

There's a huge opportunity in improving shelf interactions, as shoppers are generally not able to fully utilize the assortment presented to them. Shelves are too big and complex, so most shoppers do not take the time to investigate, grabbing the usual stuff or something at a discount.

The supermarket shopping concept is more than 100 years old.

Despite the progress made in the last century, and especially in the last 20 years, we're still selecting products from the shelf as our great-grandmothers did.

Capturing value in billions of shopper interactions with shelves should be the next frontier for grocery retail.

Do you agree?



Vita Latinovic Nikola Nenadic

16/03/2023

What's your strategy for targeting right shoppers? Have you ever stopped to consider just how complex the act of shopping really is?

At Igigi Shopper's Assistant, we've analyzed a huge number of shopper interactions and sell-out data.

What we discovered is that in a typical city grocery store, there are over 25 unique shopping missions. When you add at least 30 different shopper demographics profiles to the mix, you end up with hundreds of different "shopper personas."

This means that one-size-fits-all marketing messages simply won't cut it!

To be successful, it's time to stop pleasing the crowd and start targeting the right people! Make their purchase easy, frictionless, and simple. Something that requires minimal thought, and feels like the natural choice.

Igigi - Your guy in the store is here to help you understand real shopper personas, formulate the right approach, and test it on thousands of interactions in real stores.

06/03/2023

GUERILLA MERCHANDISING - Will it work?

YouTube star MrBeast asked his followers to help with merchandising the chocolate bar he recently launched.

What do you think about it?
Can brands with a strong customer/fan base utilize it to improve presentation in stores?
Do shoppers/consumers feel better when they fix the presentation of their favorite brand?
How will/shall the retail chain (in this case Walmart) react?

Definitely, an interesting way to do it...

Link to an original Tweet: https://lnkd.in/dJ49zAYA

23/02/2023

How to improve conversion in stores?

There are lots of kinds of shoppers on various shopping missions. To target them, you have many controls: product, packaging, price, placement, and promotional messages... For the best conversion, you need an optional combination.

Igigi - Your guy in the store helps you manage complexity and figure out which levers you need to move to make it easier for existing shoppers to purchase your product and attract new ones.

10/02/2023

How to write great shopper marketing agency brief?

Great tips to get better results from your agency.

Recommended written by Mike Anthony.

Vita Latinovic

Getting an agency brief right is a challenge across all of marketing. While 78% of marketers think that their briefs provide clear strategic direction, only 5% of agencies agree.

08/02/2023

Igigi your guy in the store helps you to understand the complete sales funnel in physical stores.

You can easily find out:

1. Who are your current shoppers?
2. What are their reasons for purchasing? Is there a room to purchase more?
3. Which shoppers are you missing? Are you on their path? What are their motives and obstacles?

With Igigi's real data from the store floor, influencing shopper behavior becomes a piece of cake.

03/02/2023

Recommended written by Mike Anthony.

01/02/2023

Understand real shoppers to win with real shoppers!

Mastering communication with and finding the most efficient can take years.

Igigi - Your guy in the store can make your ten times quicker.