08/06/2022
The branding we were provided contained yellow, black, white and grey primary colors. Also, branding included Rational Display typeface, which needed another font to match with, and we decided the best option is Inter typeface.
We used playful icons that match the typography and the overall brand. We wanted to be sure that the brand would not become too frivolous, so we used a simplified and professional approach to create balance.
This project is very clean and simple. However, we still found the space to make it fun, because that is one of the basic values โโof Vent. We decided to spice up the empty states with minimalistic and fun illustrations. ๐