28/05/2024
B2B sales for food delivery from restaurants can be seen as a kind of essentially free marketing channel that brings in targeted orders 🎯 Here, a representative from a restaurant/cafe negotiates with a representative of another organization for food delivery to their office 💼
In this arrangement, the establishment offers special cooperation conditions - exclusive discounts and bonuses for employees. The delivery service gets advertised on the organization’s internal channels: placement on informational portals, distribution among employees, and so on. 👍
We propose two effective B2B sales methods👇
✅ «Accumulate for Corporate Events»
The delivery service offers a discount on products and a branded club card to each individual. Bonus points are credited to the card based on a percentage of the order, for example, if an employee places an order worth 1000 rubles, the company’s account is credited with 100 points. All points from orders accumulate in the company’s account and can be redeemed on the day of a corporate event (such as the company’s anniversary, a professional holiday, or any other significant date that doesn’t coincide with a public holiday). The date is predetermined. Only the designated contact person, agreed upon in advance, can redeem the points. Accumulated points remain valid in the company’s account for a year from the date of the first order.
✅ «Full Office»
The HR department, marketing department, or distributor announces within the company that there is a partnering establishment ready to offer discounts on food delivery to the office. Employees place orders through the delivery app using a referral promo code, and points from these orders are credited to the program’s distributors. These points can be spent by distributors on food orders from the delivery partner at discounts of up to 100%.
You can adapt these two examples to suit your delivery service👌 For optimal use of B2B sales, start by assessing the city where your restaurant is located and the delivery zone. If it’s a university city, you might consider partnerships with universities 🙌