Things Solver member of ASEE

26/03/2024

Curious to know some of our most significant achievements in the field of e-commerce in 2023?

Here’s what Darko Marjanovic, General Manager at Things Solver, and Miloš Milovanović Director of Delivery and Engineering, Things Solver have highlighted in their interview for the E-commerce Magazine:

According to Darko, the current market situation shows that e-commerce is on a significant rise. He explains how this affected the work of Things Solver:

“As a company, we recognized this and seized the opportunity to dedicate our entire business year to the development and refinement of our product – Solver AI Suite. This product is designed for merchants using e-commerce platforms who want to enhance their business operations using AI technology.”

For Miloš, some of the greatest achievements in 2023 include collaborations with several leading e-commerce platforms in the region. He explains how the company helped them improve their business operations:

“These platforms, already at the forefront, have embraced the evolution of modern technologies and used them to maintain their competitive edge. Our company, Things Solver, enabled highly accurate purchase recommendations through software that tracks consumer habits and needs resulting in increased sales.”

2023 has been a pivotal year for us!

We’re proud to be part of this AI revolution and committed to innovation and collaboration with leading e-commerce platforms.

We’re sure that exciting times are ahead for e-commerce businesses, but the question is – are you ready for it?

Contact us today and let's work together to achieve your goals!

21/03/2024

According to Global Market Insights (2023), the retail AI market is on the verge of a significant expansion – with a projected compound annual growth rate of 30% from 2023 to 2030.

This exponential growth signifies an important shift in the retail landscape, emphasizing the crucial role of AI-driven solutions in driving innovation and staying competitive.

AI-driven solutions are becoming essential for staying competitive, but beyond that – you need trustworthy partners, too.

Contact us today to stay in the loop!

19/03/2024

🔍 Did you know?

Artificial intelligence in eCommerce has increased tremendously in the past 5 years and it’s only going to increase in the coming years.

According to a recent study, 84% of e-commerce businesses are either actively working AI solutions into their business or already have it as a top priority.

🛍️ Wondering how AI will shape the future of e-commerce?

Here’s a little glimpse:

1️⃣ AI-driven personalization: Using AI to craft personalized shopping experiences has become a cornerstone strategy for many e-commerce retailers. In 2023, nine out of ten businesses surveyed worldwide employed AI-driven personalization to fuel growth.

2️⃣ Enhancing the consumer experience: AI helps e-commerce businesses understand and respond to consumers' preferences, needs, and behaviors. From generating product recommendations to developing conversational digital shopping assistants – AI is completely changing the look and feel of online shopping.

3️⃣ Complementing human efforts with AI-powered tools: Despite concerns about job displacement, AI is designed to complement human efforts, not replace them entirely. From AI-driven chatbots providing customer support to automated product recommendations – AI is there to enhance productivity, free up time for creativity, and open up new opportunities for growth in the e-commerce industry.

In today's business landscape, AI has become a must. Instead of succumbing to fear, let's confront it and finally embrace AI as what it is – a catalyst for progress in e-commerce.

By partnering with the right companies and implementing the right tools, you can unlock unprecedented opportunities.

We can work hand in hand with AI – let us show you how!

12/03/2024

Understanding your customers is key to success in today's competitive market!

According to Darko Marjanovic, you can gain invaluable insights into your audience's preferences and behaviors thanks to CDPs.

Here's what he advises to focus on:

#1 Collect your customer data in one place! You need to have expensive tools and you need data for beginning.

#2 Start playing with data! Create a few segments, check the segment's basic insights, run a few campaigns, and collect results.

#3 Focus on data collection and quality.

Ready to use CDPs to understand your customers better and refine your strategies?

We’re here to take you there. Contact us for more!💡

07/03/2024

Considering building vs. buying for your Customer Data Platform?

Here are some key questions to guide your decision-making process, building upon the differences we discussed earlier. If you missed that discussion, make sure you check it out for a better understanding!

1️⃣ What competitive advantages do you seek with a CDP? Assess if you have the resources and capabilities to build your own solution, especially if you aim to differentiate in a mature market or need to prioritize speed to market in an emerging market.

2️⃣ Will you be leveraging real-time customer experiences? Evaluate the requirements for real-time data collection and integration versus batch processing to power experiences like transactional emails and fraud prevention.

3️⃣ Do you have the necessary resources and tech development track record? Consider if your organization has the expertise and processes in place to successfully build and maintain a CDP, especially if data infrastructure development isn't a core competency.

4️⃣ What are your time-to-market requirements? Recognize the significant time differential between building and buying a CDP, and assess if your industry demands quick adaptation and whether you can afford the lengthy development timeline of an in-house solution.

5️⃣ What will be the labor costs of developing and maintaining a solution? Factor in ongoing labor costs for building new integrations, maintaining existing connections, and introducing feature updates post-implementation to accurately forecast the total cost of ownership for a CDP build.

Whether you're considering building or buying, it's time to ensure your path forward aligns with your goals. Let's navigate this journey together, make sure to save this post for later and follow us for more tips.

06/03/2024

Should you build or buy your Customer Data Platform (CDP)?

While some businesses have the expertise, for many, it can be time-consuming, costly, and less adaptable than working with a CDP vendor.

On one hand, building your own CDP gives you:

✅ Customization: Build a tailored system without paying for unnecessary features.

✅ Control: Decide how your CDP evolves over time.

❌ But it also comes with challenges such as lengthy development time, complexity, ongoing maintenance, and resource diversion from other projects.

On the other hand, buying a CDP gives you:

✅ Time-to-value: Implement pre-packaged SDKs or set up API connections quickly.

✅ Cost-effectiveness: Access needed capabilities through a subscription model.

✅ Flexibility: Easily integrate new data sources and vendors with minimal engineering work.

❌ The main challenge: Can you find a cost-effective solution that offers quick implementation and flexibility while seamlessly integrating new data sources and vendors?

Whether you choose to build or buy, optimizing your data strategy is key to driving business growth! 💼💡

05/03/2024

Ready to elevate your data strategy? In today’s post, we'll show you how to refine or establish your approach, ensuring success with Customer Data Platforms (CDPs)!

Gearing Up:

Gather your cross-functional team and define your strategy upfront before engaging with CDP vendors.

Aligning with Goals:

Fuel marketing, customer support, and product experiences by aligning your strategy with business goals.

Identifying Use Cases:

Pinpoint essential CDP use cases, including real-time data collection and personalized experiences across channels.

Planning Implementation:

Plan phased implementation to ensure thorough design, training, and activation for each use case.

Anticipating Challenges:

Keep an eye out for potential dependencies or blockers beyond CDP implementation to ensure a smooth transition.

Ready to boost your data strategy?

Enhance your data strategy and maximize the impact of CDPs to elevate your business performance!

26/02/2024

If you're intrigued by the potential of AI and ready to take your business to the next level – we've got something special for you!

🌐 Explore the future of business by learning more about the transformative power of AI. Beyond that, understand why data has a critical role in this.

💡 Book a demo with us:

Ready to witness the magic of AI in action? Book a personalized demo with our experts! Discover how having the right data and ensuring its quality can revolutionize your operations, drive innovation, and boost your bottom line.

👩‍💻 What to expect in our 45-minute demo session:

Experience the look and feel of Solver AI Suite.

Find out how AI/ML can help achieve your goals.

Don't miss out on the opportunity to be at the forefront of the AI revolution.

We’re here to guide you through the process and show you firsthand how AI can be a strategic asset for your organization.

Click the link below to book your personalized demo 👉 https://thingsolver.com/book-a-demo/

13/02/2024

According to our recent LinkedIn poll, half of you said that a problem-centric approach is the best option for your organization. The other half said that it’s starting small, dreaming big.

For Darko Marjanovic, all three approaches are crucial for successful AI implementation.

His advice is clear:

1️⃣ Problem-centric focus:

When integrating AI, concentrate on the problem at hand rather than getting lost in the technology maze. Testing is crucial, but simplicity often holds the key. If straightforward solutions work, embrace them!

2️⃣ Embrace trial and error:

In the dynamic world of AI, being ready to try, fail, and pivot swiftly is a game-changer. The data you uncover might surprise you, leading to innovative solutions.

3️⃣ Start small, dream big:

Introducing AI potential cautiously, starting with small projects, can pave the way for monumental success. It's not just about the results but also navigating the waters of change management.

🗣️ What is your experience in this aspect? Any additional strategies you swear by? 💡

Let us know in the comments section!

09/02/2024

In our recent posts, we've dived into the world of AI strategies, from cold start to nurturing and conversion.

Now, it's your turn to join the discussion! Which AI strategy resonates with your organization the most?

Let us know your thoughts in the comments!

Missed our latest blog on AI strategies in e-commerce? Dive in here https://thingsolver.com/blog/ai-strategies-transforming-ecommerce/

07/02/2024

🛒 Discover how AI strategies we talked about in the last few days revolutionize the entire shopping journey – from welcoming first-time visitors to nurturing relationships after a purchase.

One of our latest blog posts is a treasure trove waiting to be explored!

We delve deep into these 9 AI strategies, illustrating their impact on the entire shopping experience. It's not just about insights; it's a roadmap to crafting seamless, personalized journeys for every shopper.

🔗 Find the full article here: https://thingsolver.com/blog/ai-strategies-transforming-ecommerce/

💡 And if you want to do more, contact us so we can discuss your options for implementing AI strategies!

Learn about the latest AI strategies that can boost your AI eCommerce game, turn clicks into conversions, and take your business to the next level.

06/02/2024

Post-purchase – the moment when relationships blossom! 🌼

Ever wondered how to cherish those who've made a purchase, use their data wisely, and entice them back for more?

Let us tell you how! 🚀

🤝 The interactions-based recommender is your silent observer, noting every click and preference beyond your website. It's like having a memory vault, ready to offer similar products, ensuring a seamless return experience.

🔍 Then, behold the power of the personalized recommender! It's not just about past purchases; it's about predicting needs. This AI powerhouse uses their data footprint to offer a curated journey – almost like a personal shopper at their service.

🎡 And finally, the Wheel of Fortune spins in – a personalized touch of delight! Imagine a fun game that's also smart. This AI marvel uses historical data to craft exclusive offers, making every return visit a chance for excitement and rewards.

These AI strategies aren't just about post-purchase gestures; they're about building lasting connections and creating an experience that feels tailor-made just for your shoppers!

💬 Let's talk about the impact of these AI strategies on your return visits and the delightful surprises they bring.

Share your thoughts in the comment section!