The Ideas Factory

The Ideas Factory The Ideas Factory (TIF Agency) - Strategically Creative. Creative force for good. Creative Marketing Agency

Hello! Welcome to our Universe.

We partner across Colombia, Australia & the USA with B2B organisations, governments, associations, education providers & social enterprises to turn ideas into impact. Welcome to the agency for those who don’t care to “fit in”. The ones that are looking to change the world one brand at a time, and to deliver unique value through our creative force for good. At TIF, we generate brands that aim to ch

ange the world through strategy, critical thinking, and curiosity. We are experts in adapting to your needs, objectives and bigger purpose, developing great ideas for great companies to do great things. The one where ideas come to light and brands come to life.

Muchas empresas industriales B2B en LATAM están entrando en 2026 sin estar preparadas para los cambios estructurales que...
05/03/2026

Muchas empresas industriales B2B en LATAM están entrando en 2026 sin estar preparadas para los cambios estructurales que definirán quién gana contratos.

Geopolítica, procesos de compra con IA, exigencias ESG, escasez de talento y presión sobre márgenes ya no son tendencias. Son retos estratégicos críticos.

Jes Schroeder, CEO de The Ideas Factory, explica por qué la resiliencia operativa es ahora un activo comercial y un factor clave para el éxito a largo plazo.

TIF Panorama 2026 es un informe de inteligencia estratégica que ayuda a los líderes industriales a:
• Proteger márgenes y capturar valor más allá de la competencia por costo
• Usar insights de IA para aumentar visibilidad y consideración por parte de compradores
• Construir crecimiento predecible a pesar de la incertidumbre
• Alinear marca, comunicación y estrategia con la realidad del mercado
Incluye además una herramienta diagnóstica para evaluar tu organización y guiar la planificación estratégica de 2026.

Lee TIF Panorama 2026: https://tifagency.com/panorama/panorama-tif-2026-guia-b2b-industrial-para-competir-en-mercados-volatiles/

Reserva una sesión estratégica de 30 minutos para analizar cómo estas tendencias impactan a tu empresa: https://calendly.com/jes-theideasfactory

¿Cuál es tu mayor reto para 2026? Comenta o comparte tu experiencia.




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Many B2B industrial companies in Latin America are entering 2026 unprepared for the structural changes that will determi...
05/03/2026

Many B2B industrial companies in Latin America are entering 2026 unprepared for the structural changes that will determine who wins contracts.

Geopolitics, AI-powered procurement, ESG requirements, talent shortages and margin pressure are no longer trends. They are critical strategic challenges.

Jes Schroeder, CEO of The Ideas Factory, explains why operational resilience is now a business asset and a key factor for long-term success.

TIF Panorama 2026 is a strategic intelligence report that helps industry leaders:
• Protect margins and capture value beyond cost competition
• Use AI insights to increase visibility and consideration by buyers
• Build predictable growth despite uncertainty
• Align brand, communication, and strategy with market reality

It also includes a diagnostic tool to assess your organisation and guide strategic planning for 2026.
Read TIF Panorama 2026: https://tifagency.com/panorama/tif-panorama-2026-the-industrial-b2b-playbook-for-competing-in-volatile-markets/

Book a 30-minute strategy session to discuss how these trends impact your business: https://calendly.com/jes-theideasfactory



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As the year winds down, we’re feeling nothing but gratitude.To our clients, friends, collaborators, and the incredible T...
22/12/2025

As the year winds down, we’re feeling nothing but gratitude.

To our clients, friends, collaborators, and the incredible TIF team: thank you for the trust, the ideas, the challenges, and the wins we’ve shared this year. You’re the reason our work matters and our days stay interesting.

Wishing you a joyful holiday season, time to recharge, and a kickass 2026 filled with bold ideas, meaningful progress, and plenty of moments worth celebrating.

See you in the new year. Let’s build cool things together 🚀

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Trans 33a Sur #32b/12
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+576042025001

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