Penpencils

Casa
Colombia
Armenia
Penpencils

Diseñador gráfico especializado en ilustración vectorial.

Ayudo a marcas a contar su historia a través de logos, personajes y branding con personalidad e identidad visual propia.

02/07/2026

Diseño de logo y personajes mascota para marca de comida saludable
Creamos la identidad de marca para Duo Food, un proyecto enfocado en ayudar a las personas a comer saludable sin complicaciones, con comida casera preparada y lista para disfrutar.
El concepto principal: dos personajes mascota una porción de pizza amigable y un contenedor de comida lleno de ingredientes frescos que representan la promesa de la marca: comida rica y saludable, sin tener que elegir entre una u otra.
Este diseño de logo tipo mascota fue pensado para funcionar en empaques, cajas de delivery, apps y redes sociales, dándole a la marca una presencia visual consistente y divertida en cada punto de contacto con sus clientes.
👉 ¿Buscas un diseño de logo o personajes mascota para tu marca de comida? Escríbenos.

30/06/2026

Ilustración para el diseño de latas de bebidas: El proyecto de jugo de limón. ¿Buscas una ilustración para el diseño de latas que haga destacar tu marca de bebidas en el estante? Este proyecto de ilustración para una lata de jugo de limón demuestra cómo una estética fresca y actual puede plasmarse en un envase que comunica al instante la personalidad del producto. El cliente llegó con una visión clara de una imagen moderna y refrescante, y hubo sintonía desde el primer boceto. Sin idas y vueltas ni revisiones adicionales: un proceso fluido desde el concepto hasta el diseño final de la lata; el tipo de colaboración que surge cuando el *brief* es claro y la dirección creativa encaja a la perfección desde el principio. Ya sea que estés lanzando una nueva línea de bebidas o renovando el envase actual, la ilustración puede marcar la diferencia entre una lata que el consumidor elige y una que pasa desapercibida al hacer *scroll*

21/01/2026

branding for a pizza Restaurant

For this restaurant project, I created a fun character system built around two main icons:
a pizza character and a taco character.
These characters became the core of the brand’s identity and are used across the entire restaurant experience — from menus to packaging and visual assets.
The key goal was to build multiple characters with strong personalities, while maintaining visual consistency through a shared color palette, shapes, and style rules.
This allows the brand to feel playful, memorable, and flexible without losing coherence.
The result is a scalable brand system that works for:
• Menus
• Packaging
• Merch
• Social media
• Interior graphics
Swipe the carousel to see how the characters bring the brand to life.
If you’re building a food brand and want a bold, fun visual identity, let’s work together.

13/01/2026

This illustration was created for a Barcelona-based clothing brand and captures the raw energy of the city’s urban culture. Inspired by the real streets of Barcelona, the character represents freedom of expression, street art culture, and the creative rebellion that defines the city.
Graffiti becomes a visual language here — a way to transform walls into messages and the city into a living canvas. This design reflects the attitude of streetwear: bold, authentic, and deeply connected to local identity. Every line and detail was created to work perfectly on t-shirts, hoodies, and urban apparel.
Designed with fashion and merchandise in mind, this illustration blends street art, character design, and Barcelona’s underground scene into a wearable statement for people who live street culture, not just wear it.

DM me if you’re a brand looking for custom illustrations for clothing

11/01/2026

Stay Wild is an illustration project created for a brand inspired by nature, wildlife, and the raw energy of the wild.
This artwork takes inspiration from powerful animals such as the jaguar, octopus, and whale, representing freedom, strength, and connection with the natural world.
The illustration was designed to work perfectly for merchandise and apparel, including t-shirts, prints, and streetwear products, combining expressive illustration with a bold, wild aesthetic.
A visual concept made for brands that want to communicate adventure, nature, and a free-spirited lifestyle through illustration.

08/01/2026

This digital illustration was inspired by the New Year goals we all set when a new year begins—especially the famous fitness and workout resolutions. That moment when motivation is high, plans feel ambitious, and we truly believe this will be the year.

The concept plays with contrast and humor. A chubby bear sitting in a Walmart shopping cart represents that space between intention and reality—where enthusiasm meets comfort. It’s a lighthearted take on how we approach self-improvement, told through character design, visual storytelling, and concept-driven illustration.

This piece reflects my approach to illustration and graphic design: mixing relatable ideas, strong concepts, and playful visuals to create images that connect emotionally and communicate clearly.

06/01/2026

2025 was a challenging and transformative year.
It pushed me out of my comfort zone and encouraged me to try new things and share more of my illustration process, digital art workflow, and the real side of graphic design.

Not always easy, but full of growth.
Welcome, 2026. Let’s keep creating. 🎨✨
#2026

04/01/2026

For this swimming school project, I created an illustration that will become a mural to fill the space with a water-inspired, friendly atmosphere where kids can feel safe and supported. I used playful aquatic characters and soft movement to help children feel more comfortable with the pool environment and excited to learn to swim — turning walls into a space that welcomes curiosity and confidence. Designed with heart and intention for young learners.

If you're looking for a custom illustration hit me up.

31/12/2025

Happy New Year to everyone who has been part of my journey this year.
I wanted to close this chapter by sharing these two characters that stayed with me through many challenges, late nights, and moments of growth.

They represent everything I learned this year—creatively and personally.
Thank you for the support, the messages, and the motivation to keep creating.

Wishing all of you a new year full of creativity, good energy, and new opportunities.

Dirección

Armenia
Armenia

Página web

https://www.penpencils.com.co/, https://www.behance.net/Penpencils, https://dribbble.com/PenPencils

Notificaciones

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