28/11/2016
LED raw materials' price going up ,where to go for manufacturers?
Firstly opinion from Wang Qinheng manager(Shanghai cool blue Electronic Technology Co., Ltd. )
In the new normal economic cycle, manufacturing and other industries are in the same situation as the same demand. Just because the manufacturing industry closer to the market, cold spring water ducks.
As we are in spring and autumn and winter seasons, the enterprise will face the climate changes in the macroeconomic environment, regardless of our business size, but also can not change the external changes, enterprises can only go for. As we still have to go out like a windy rainy day, enterprises must also be in There's no telling change, continue to exercise, enhance their core competitiveness, bravely. Due to the impact of the devaluation of the RMB, the raw materials are faced with rising cost pressures. I believe that every enterprise will weigh, pass the cost to each user is a wise choice. If it is an enterprise itself, rather than the behavior of the industry, will face the risk of losing users. Shanghai's main business is to export the North American market, the appreciation of the dollar offset the pressure of rising raw material prices. Cool blue in favor of rational decision-making, in the economic situation is not good, live is the first choice, while resolutely resist hoarding and speculation caused prices surge. Enterprises in this case, it is necessary to establish appropriate hedging mechanisms, such as the expansion of export sales, and constantly innovate to maintain competitiveness and other measures to transfer pressure.
In my view,it is an normal currency rule,no panic.More quality ,more personalized ,more intimate experience products will win this market .always keep in mind on principle”product is king.”
We should pay more attentions to make our product more competitive,not only in price,but also in design.As you know ,why iphone is so popular and make global people crazy ,even though it is too expensive.Maybe it dues to performance,appearance,logo,Steve Jobs spirit.ect,who know?BUT it is a hot item!
Just like our product BB speaker focus on design,which is awarded Red Dot design 2016,proving more intimate using experience.
No matter what happen in the future,our product idea:more better LED light,more quality.
Good luck.
