iDreamSky is China’s largest mobile game publisher, and it is the only game publisher that is invested by Tencent. iDreamSky has published many games which made a big hit in China such as Fruit Ninja, Temple Run 2, Subway Surfers, Monument Valley, Inside Out, etc. Based on the principle of “70% original, 30% innovation” and its in-depth understanding of Chinese users, iDreamSky localized these foreign games in China. For examples, place on-screen characters adored by Chinese in games; adjust difficulties of game levels according to Chinese users’ behaviors in playing games. In addition to its strong R&D and operation capabilities, iDreamSky is also highly competitive in marketing and promotion, distribution channels development and maintenance, and branding management, which make its games most welcomed and constantly profitable in China. Fruit Ninja, Temple Run and Subway Surfers have been among China’s most popular games since their debut three to five years ago.
