邑贸家emore+

10/05/2017

Digital transformation is changing every aspect of the business landscape, provided that leaders are ready to embrace it. What’s the state of digital disruption and what should businesses expect?

We are already experiencing a period of digital transformation, and the businesses that already acknowledge it enjoy its benefits. But what can we expect from the next few years, and how can businesses keep pace with the changes affecting their industry?

Read more: https://www.clickz.com/the-rising-opportunity-of-digital-transformation-what-businesses-need-to-know/110987/

08/05/2017

Despite everything you read and no matter what anyone else tells you, there’s really no secret to success for marketers on social media.

Obviously, you can put the odds in your favor if you follow the industry’s best practices. But there are no shortcuts or tricks, no workarounds or hacks.

Big advertising budget or not, if you’re not careful to adhere to some of the channels’ most fundamental principles, any wins you experience will be short-lived at best.

Read more: https://www.clickz.com/five-universal-principles-of-social-media-engagement-for-businesses/111068/

Despite everything you read and no matter what anyone else tells you, there’s really no secret to success for marketers on social media.

03/05/2017

As well as being the world largest social network, Facebook is a powerful marketing platform for brands, and its latest features make it even more appealing.

Facebook seems to be in a mature phase, where the platform is not just about connecting people anymore, but also about bringing brands closer to their audience. Its marketing power along with its advertising potential has turned it into a profitable platform for brands trying to capitalize on their online presence.

There may be many challenges in Facebook marketing strategies, but there are also many opportunities.

Here are the best ways to take advantage of Facebook marketing in 2017.
https://www.clickz.com/the-best-facebook-marketing-strategies-for-2017/110826/

18/04/2017

It costs a lot to acquire a new customer, but most clients will make a single purchase and leave. A repeating purchase, on the other hand, costs far less than acquiring a new customer, estimated at between 4 and 7 times less actually.

Retention automation has a simple, well-known theory that deals with this issue. Retention automation aims to get better ROI by turning one-time buyers into repeat customers and keeping them, rather than focusing on acquiring additional new customers.

Read more: http://www.smartinsights.com/customer-engagement/customer-engagement-strategy/customer-retention/

Customer Retention automation has a simple, well-known theory that deals with this issue. Retention automation aims to get better ROI by turning one-time buyers into repeat customers and keeping them, rather than focusing on acquiring additional new customers.

10/04/2017

What do some of the top web designers have up their sleeves for 2017? In an industry that thrives on innovation and creativity, it's no surprise that the web design trends that are sure to make an impact in 2017 both push boundaries and embrace clean simplicity.

This infographic explores seven trends that are sure to make a big impact in the web design world this year. There's something for every style of designer here, from clean and tidy to chaotic and daring.

Read more: http://www.smartinsights.com/user-experience/website-design/top-2017-web-design-trends-infographic/

7 Web Design Trends You Can't Ignore in 2017 What do some of the top web designers have up their sleeves for 2017? In an industry that thrives on innovatio. Marketing topic(s):Website design. Advice by Robert Allen.

31/03/2017

Are you struggling to increase ROI from your promoted posts on Facebook? If so, you’re not alone.

Easy conversions from Facebook are no longer a given. Marketers now need to put more time and money behind their content to get results.

But are you putting money behind the right content, or just inflating costs via a bidding war with your competitors?

Read more: https://trackmaven.com/blog/tracking-competitors-promoted-posts-on-facebook/

Are you maximizing your brand's spend for promoted posts on Facebook? Learn how to differentiate your content from the competition.

29/03/2017

It wasn’t long ago that most advertising pundits were ridiculing and criticizing the native ad format.

Jump forward to 2017 and current forecasts estimate that native ads will capture 30% of the global ad spend by 2020.

This quote nicely sums up the reason for this forecast: “Native advertising looks like a rare win-win for the industry: more effective for advertisers, more valuable for publishers, and more acceptable for users”, says Joseph Evans, digital media analyst at Enders Analysis.
Read more: https://econsultancy.com/blog/68901-top-tips-to-drive-more-engagement-with-data-driven-native-ads/

23/03/2017

According to reports from Facebook, the platform boasts over four million advertisers with 70 percent of Facebook’s advertisers coming from outside the United States.
Every year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your business, what can you do about it?
Read more: https://www.clickz.com/optimizing-facebook-ads-for-success-and-better-roi-in-2017/110222/

Every year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your business, what

14/03/2017

If your business isn’t making itself visible on Facebook, then you’re missing out on one of the most cost-effective places to meet new customers. Everyone is aware of the popularity of Facebook, but not as many people appreciate the opportunities available to businesses that develop a social media presence. With social media, you have unprecedented control over your brand image, and you can put your message in front of the users who are most likely to be interested.

Use these simple tips to take advantage of the internet’s most popular social media platform.
link: http://marketingland.com/10-easy-steps-help-business-flourish-facebook-208734

Whether your business is new to Facebook marketing or just in need of a refresh, columnist Will Scott's Facebook tips will help you build a vibrant and engaged Facebook presence.

08/03/2017

Happy Women's Day!

02/03/2017

Good branding can make or break your success: it stands for companies, and it stands for personal brands as well. Nowadays, personal branding is more important than ever, particularly if you are an entrepreneur or solopreneur, or if you work in a company. In this blog post, I want to show you the best way to start building up your personal brand in 2017.

Read more: http://www.smartinsights.com/managing-digital-marketing/personal-career-development/create-personal-brand-2017/

The secrets to personal branding success Good branding can make or break your success: it stands for companies, and it stands for personal brands as well.. Marketing topic(s):Personal career development. Advice by Expert commentator.

27/02/2017

Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics affect social media in 2017?
It’s interesting to examine how social media analytics change the landscape of digital marketing, as their sophisticated use brings out more opportunities for marketing campaigns with a clear ROI.
I discussed the latest trends in social media analytics with Julian Gottke and Tilo Kmieckowiak from quintly, and they offered some interesting insights into how brands can take advantage of them.
Read more: https://www.clickz.com/how-brands-can-use-social-media-analytics-in-2017/109486/