Eptonic

20/11/2017

Hi，
From December 6-7, Eptonic is going to participate in the Affiliate World Asia at Booth: C28.
Join us in the biggest affiliate conference! Schedule a meeting with us now!!！

31/10/2017

Happy Halloween！

09/10/2017

While mobile web advertising has been around for a while, there are various challenges for advertisers that are now starting to be addressed with in-app advertising capabilities.

And having the ability to access in-app audiences, especially in the mobile gaming industry, could be a game changer.

Read more:

Pepe Agell, Chartboost talks about the challenges advertisers face and the opportunities now available with programmatic access to mobile gaming inventory.

14/09/2017

04/09/2017

Let’s put this in the nicest possible way. There’s a school of thought out there that native mobile marketing = push notifications. I have no interest in naming and shaming, but we talk to people and we frequently hear something along those lines, even if not explicitly stated in such terms.
In some ways this is understandable. As consumers we’re all familiar with push (all too familiar in some cases). And as marketers we love anything that feels like activity, and you can’t get much more active than firing out messages at random to millions of users! But the truth is that push is only a small piece of the mobile marketing puzzle.
Read more: https://martechseries.com/mts-insights/guest-authors/why-mobile-is-about-more-than-push/

17/08/2017

Yesterday (15 August), PubMatic released its second Quarterly Mobile Index (QMI) report of 2017, providing insight into the mobile advertising industry for both publishers and advertisers in Q2 2017. The main highlight from the report was that header bidding in mobile channels is thriving, both in terms of monetised impression volume growth and mobile web header bidding eCPMs.

Six key trends were identified in the report： https://www.exchangewire.com/blog/2017/08/16/mobile-web-header-bidding-impressions-grew-285-yoy/

Yesterday (15 August), PubMatic released its second Quarterly Mobile Index (QMI) report of 2017, providing insight into the mobile advertising industry for

10/08/2017

We have found ourselves at a point in time when people are so incredibly distracted that it becomes infinitely harder to grasp their attention.
The minefield of consumer attention is a hard one to navigate; and those who are successful are the ones identifying more creative and engaging ways to forge these consumer connections.
Writing exclusively for ExchangeWire, Nicole Liebmann, head of mobile, Exponential, outlines the often-forgotten fundamentals of an effective mobile strategy.
Read more: https://www.exchangewire.com/blog/2017/08/08/forgetting-developing-mobile-advertising-strategy/

We have found ourselves at a point in time when people are so incredibly distracted that it becomes infinitely harder to grasp their attention. The minefie

07/08/2017

Everyone values their time, and you should value that of your customers.
It has been shown that 18% of users will abandon a purchase if it takes longer than five seconds to load. That is like having a 20% tax just for not investing the money in a good web server and developer.
The rule is always to have the simple stuff down before you move on to more complex pursuits.
There should be no mention of advanced graphics, animations, and analytics until your website is streamlined enough to load in a tolerable amount of time.makes great websites that don’t have any of these problems, and they are very trustworthy.
Read more: http://socialmarketingfella.com/keys-good-mobile-store-infographic/

Everyone values their time, and you should value that of your customers. It has been shown that 18% of users will abandon a purchase if it takes longer than five seconds to load. That is like having a 20% tax just for not investing the money in a good web server and developer. The rule is always to…

02/08/2017

Our salon focusing on mobile games development and marketing in Shanghai had achieved great success!

More than 300 people came to hear the deep insights into the mobile games and share their opinions with speakers and other specialists.

At the salon, the market situation, research and development of the mobile games, overseas marketing, and data tracking had all been analysed and shared, making people more positive on the overseas marketing.

18/07/2017

Hi,
It's only a few days away from our salon in Shanghai. Have you registered the pass? If not, do it now and don't miss the perfect chance for communicating with the industry professionals and getting to know the strategies for mobile game marketing!

Meanwhile, there will be mystery gifts for you!

Looking forward to seeing you in Shanghai!

Register the pass now: http://n7fuf2rf.eventdove.com/

14/07/2017

It is the obvious phenomenal growth we’ve been experiencing in the native advertising market over the last twelve months.

eMarketer’s figures, released earlier this year, revealed that native now makes up more than 50% of digital display spend.

It’s estimated that native digital display ad spend will grow by 36.2% this year to reach USD$22.09bn (£17.16bn).

That will make up 52.9% of all display ad spending in the US. Nativo’s three-year native ad spend study reports that from 2014 to 2016 spend increased by an incredible 600%.

eMarketer’s principal analyst, Lauren Fisher, said that this extraordinary growth is being driven by publishers’ pursuit of higher value, more mobile-friendly inventory, as well as demands by advertisers for less intrusive ads.

Read more: https://www.exchangewire.com/blog/2017/07/11/whats-next-native-advertising-mobile/

It has been more than just a few years since the seismic shift in users’ browsing preferences from desktop to mobile. During that time there has been some

11/07/2017

Chinajoy 2017 is coming again and we are glad to say that we are going to attend it.

During the conference, we will hold a big salon in Shanghai, inviting many specialists in the mobile internet industry to share their deep insights into the overseas marketing of mobile games!

Register our free pass right now: http://n7fuf2rf.eventdove.com/

Looking forward to seeing you in Shanghai!

活动背景：2017年”游戏出海“依旧是热门话题，游戏行业发生了巨大的变化：Appstore排行榜规则调整，中东、印度、东南亚等新兴市场的竞争更加激烈，国外市场形势、法律法规等瞬息万变，如何在”碎片化+存量化“时代下抓住核心趋势，获取用户，创造更高的ROI越发艰难。为此，7月27日Eptonic 将携手成都移动互联网协会在上海举办 “中国（成都)精品游戏出海之路论坛”，届时来自研发，发行，渠道等领域大咖将汇聚一堂， 从市场洞察、产品研发、发行、海外推广等方面切入，深度解析“游戏出海”的制胜法宝，帮助企业从容应对2017下半场海外战役。活动议程：13:00-13:30 签到‍第一环节：领导致辞13...